Wedding Industry Insider Podcast

WII 136 – Refining Your Foundation With Fallon Carter

You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting. 

Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business. 

The good news? It doesn’t have to be a big, sweeping project you tackle all at once. Instead, Fallon walks us through the seven key elements to focus on, and gives us a totally doable timeframe for achieving it!

Fallon is one of the earliest supporters of Timeline Genius, so she’s sharing some awesome ways that our program helps her provide the best service possible to clients (while protecting her time and energy). Plus, she’s sharing other programs she uses to streamline her processes and keep her business running smoothly.

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Wedding Industry Insider Podcast

WII 135 – Don Mamone’s Inspiring Journey to Authenticity

“Show up, shine bright, get loud, be clear, and take up massive space in your market.” 

How do you bring your identity to your business? 

Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur. 

Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from emailing business clients to raising their family. 

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Wedding Industry Insider Podcast

WII 134 – Leah Weinberg on Contracts and Breaking Up With Clients

Your wedding planning business is taking off. You’re doing the work you love, grasping the business side of things, and finding some work/life balance. Then it all comes crashing down with one single client. 

If you haven’t had a problem client yet, you likely will encounter one soon. And it’s not that they are bad people, or even universally bad clients. They just aren’t a fit for how you do business. Now they’re bringing you down, giving you extra work, and chipping away at your profits. It’s time to break up with them. 

What is your exit plan?

On this week’s episode of Wedding Industry Insider, we’re talking with Leah Weinberg of the law firm Oduberg, which offers legal services for entrepreneurs in New York, Pennsylvania, Georgia, and Washington, D.C.

Leah is a real treasure for us because she is an experienced lawyer who also worked as a wedding planner for 10 years. So she’s able to give us practical advice for navigating contracts, dealing with difficult clients, and managing entrepreneurship. 

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Wedding Industry Insider Podcast

WII 133 – Setting (& Changing!) Goals With Sam Jacobson

The direction of your business has likely changed over the years, but have you changed your goals? 

Many wedding planners are still strategizing based on goals they made years ago. Or, based on other people’s goals. 

It’s the New Year, and even if you’re not one to make resolutions, it’s the perfect time to evaluate your goals as a wedding entrepreneur. 

This week on Wedding Industry Insider podcast, sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals. 

Sam is the founder and co-owner of Ideaction Consulting, a firm offering business coaching, sales, marketing tools, and website copywriting for wedding pros who want to book high-quality (and high-paying) clients. 

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Wedding Industry Insider Podcast

WII 132 – Attracting Your Ideal Client with Emily Foster

Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you. 

Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid. 

But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client. 

Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how specific she gets as she guides you toward that one, perfect client (who will book your favorite package). 

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Wedding Industry Insider Podcast

WII 131: Kate Murtaugh Embraces Community & Motherhood as a Wedding Planner

Kate Murtaugh Interview

Do you feel overwhelmed by the amount of competition in your wedding market? If so, you’re not alone, but you’re also not stuck. 

Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.”

Kate Murtaugh is the CEO and Creative Director of Kate Murtaugh Events & Design, an award-winning studio based in New England. Today on the Wedding Industry Insider Podcast, Kate shares her unique insight on how you can strengthen your business and your wedding market by embracing community over competition.

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New Feature

[New Feature]: Improved Assignment Feature for Tailored Timelines

 

assigning vendors to wedding day timeline items

Timeline Genius now lets you fully customize the tailored timelines for your vendors, venues, and wedding party! 🎉

One of the key benefits of our software is that it helps you build trust and make the right impression on your clients and vendors. And one way you can do that is by easily giving them a tailored version of the timeline that just shows the items they need to see.

Well now, those tailored timelines can include text sections, contact sections, and any other part of the timeline you want.

Wanna include the floor plan on a tailored timeline for your caterer? Or wanna include the Wedding Party Contacts section on your photographer’s tailored timeline? That’s all a cinch now.

To see the new and improved tailored timeline features in action, just check out the video below…

We hope these new features help you stand out and shine like the rock stars you are!

​Stay tuned for what’s coming next. 👀

Wedding Industry Insider Podcast

WII 130 – Kristin Banta on Design, Point of View, and Taking Risks

In a market saturated with wedding planners and designers, how can you stand out and land your dream clients?

According to Kristin Banta, it’s your point of view. This is your intrinsic way of seeing the world that makes your contributions and work unique.

Kristin Banta is the CEO and Creative Director of Kristin Banta Events. She has served high-end wedding clients, Hollywood elite, and renowned companies to create events that are immersive and unforgettable experiences.

We are extra excited to talk with Kristin, because she was our second guest ever on Wedding Industry Insider exactly 7 years ago. And as the landscape of wedding planning has changed, her insight is more valuable than ever.

Kristin is a master of design, so this is a must-listen if you want to offer full design as part of your planning services. But even if that’s not your niche, she’s got great encouragement and advice to make sure your point of view shines through your work.

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Wedding Industry Insider Podcast

WII 129 – Finding Freedom by Budgeting with LoriAnn Kuntz

You didn’t start your wedding planning business because you wanted to balance books and calculate finances. But not having a firm grasp on your accounting can hinder your growth and cause a ton of unnecessary stress.

So you need to find a way to keep track of your business’s finances without it becoming your full-time job.

Today, LoriAnn Kuntz joins us on Wedding Industry Insider to talk all about money, budgeting, and financial planning in a way that’s exciting and easy to digest.

LoriAnn is the founder and CEO of Profit Priority, a bookkeeping and financial management service that helps creative entrepreneurs make better (and more confident) decisions and get back to the work they love.

After all, you became a wedding planner to serve couples, create experiences, and find freedom in your work. LoriAnn shows us how nailing down your business’s finances can allow you to do all that in a much more fulfilling way.

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