Wedding Industry Insider Podcast

WII 114: Use These Resources to Take Control of Your Financial Reality

Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.

Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana.  With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others. 

In this episode Bree talks about the best things you can do to get intentional about your current and future finances.

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Wedding Industry Biz

5 Ways to Leverage Technology to Support Remote Leadership

The industry’s post-pandemic resurgence has brought back everything from live events to in-person networking. With the wedding boom (finally!) starting to quell, many event pros are settling back into their routines. Yet, for many businesses, one underlying shift remains a part of the “new normal”: remote work.

There are countless benefits to remote work. For one, employees are often more productive when provided with flexible arrangements. A better work/life balance also boosts morale across the board. Pair a happy team with the cost savings of a virtual workspace, and it’s hard to argue for the traditional in-person, 9-5 setting.

And with coworking spaces and meeting room rentals on the rise, many event pros have settled into a comfortable hybrid approach to collaborative work.

But doing client work remotely isn’t the same as leading a team remotely. While you might churn out timelines and floorplans on the go, it’s not as simple to oversee shared projects and manage staff from a distance. As your team grows, so does your leadership role — and it’s vital to use technology to support an efficient and supportive work environment for all.

If you (and your team) appreciate the idea of remote work, aim to harness the power of technology in these five ways to keep your employees motivated and engaged.

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Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

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Wedding Industry Insider Podcast

WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client

When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.

At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.

Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.

Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.

In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it. 

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Wedding Industry Biz

Set Yourself Up for Pinterest Success in 2023

Most wedding and event pros understand the power of Pinterest when it comes to designing events or gathering inspiration. Many have probably dealt with a Pinterest-happy client or two who couldn’t seem to get enough of the endless creative ideas the platform has become famous for. But, most service based businesses in the wedding and event space don’t know how to turn their love-hate relationship with Pinterest into a lead generating machine to help them grow their business. 

Engaged couples across the globe – and in your local area – look to Pinterest for inspiration as they plan their big day, while businesses and corporations are increasingly turning to Pinterest for ideas for their next meeting or event. Florals, venues, lighting, video, decor, cakes — with more than 450 million active users each month, Pinterest is vital for industry pros looking to generate new leads.

Though many refer to Pinterest as a social media site, it’s important to understand that it’s a “search and discovery” platform where users go to find ideas and solutions (think Google and YouTube). If you want to build a successful Pinterest profile that brings you the right kind of inquiries, you’ll want to develop a set of strategies that are different from the ones you use on social networking platforms, like Facebook and TikTok. 

Pinterest is the long game, meaning it can take some time for your efforts to pay off, unlike social media or email marketing, which are quick, immediate hits. If you’re hoping to generate new business from Pinterest, now’s the time to dive in to set yourself up for leads in the future. 

Here’s how to set your service-based business up for Pinterest success in 2023.

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Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

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New Feature

[New Feature]: 3 Feature Options to Give You More Timeline Customization!

Here they are! Three features you requested! 

Now, you can bulk email all wedding parties, select your default time increments, and set your preferred font sizing

Which means you have even more options to customize your timelines and personalize your account settings!

Read More “[New Feature]: 3 Feature Options to Give You More Timeline Customization!”

New Feature

[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius

Are you ready for this? Timeline Genius now lets you execute your timelines and your events in an unprecedented way!

Because you no longer have to rely on a printed-out timeline during your day-of productions.

Now, you can open your Timeline Genius account on your smartphone or tablet and go to the Execute View for your event.

Where you can mark activities complete as they happen.

So, say “goodbye” to lost clipboards and frantic updates.

With the new Execute Features, you can instead say “Hello!” to digital, responsive, and real-time event execution!

Read More “[New Feature]: Reinventing Event Day Execution with the Execute Features from Timeline Genius”