Wedding Industry Insider Podcast

WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build

Feel like you’ve ramped up your business too quickly? Or like you’ve given so much you’re burned-out?

If so, then be sure to listen to this podcast episode!

Tasha Bracken is the Owner and Principle Event Producer at Tasha Bracken Events and the Founder of Protégé Collaborative for Planners. She has almost two decades of experience in event planning, and her work has been featured in numerous publications such as Style Me Pretty and Carats & Cake. With a background in PR and Marketing, Tasha is an industry expert in producing weddings as well as nonprofit galas. She has also won the NACE Boston chapter award Wedding of the Year five times.

In this episode, Tasha talks about the way that she rebranded her business and refreshed her love of event production.

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Wedding Industry Biz

How to Bring Your Industry Peers Onboard with Tech Solutions

Technology is a beautiful thing and, when we implement it in our businesses, it helps us to grow in otherwise impossible ways. Thanks to tech advancements, we can automate annoying tasks that take up our time, enhance the client experience, and provide seamless collaboration with our event teams.

But, wait. What if your creative partners don’t want to embrace the digital solutions you’ve implemented in your business?

Everybody deals with change differently. While many event pros are quick to adopt the latest tech, there are plenty who are perfectly content sticking with their old-fashioned business methods. After all, it has worked for them for years —why fix something that isn’t broken?

While old-school techniques aren’t “broken” by definition, they can hinder a business from reaching its full potential and, as a result, leave clients with a disappointing experience. Think about it: hand-filing might work, but it’s an extremely time-consuming task and one that will inevitably lead to missing files.

Likewise, paper contracts might have worked for decades, but with digital solutions available, they are now a tedious chore to put on soon-to-be clients. Nobody wants to print, sign, scan, and email it back —or, worse, put it in the mail! Why not save everyone the trouble by implementing an e-signing program that takes no more than a few clicks of a mouse (or smartphone)?

If you’re reading this, you’re likely already on board the virtual train. But, in an industry that relies so heavily on teamwork and collaboration, it can be challenging to bring our peers along with us.

Here are a few strategies to help guide your creative partners to the promised land of productivity, efficiency, and—most importantly—satisfied clients.

 

Be honest about your experience.

Put on your sales hat and start pitching your tech-averse partners about all of the benefits you’ve gained since adding a new app or software to the mix. In many cases, people shy away from new tech because it seems like too much trouble for a questionable gain. Let them know how easy it is to ramp up and how valuable it has been for you. When they see how your business has taken strides, they’ll be more inclined to listen to what you have to say. It’s hard to pass up an opportunity to have more time and profits.

 

Help them empathize with clients.

One of the greatest benefits of event technology is its ability to optimize the client experience to ensure the process runs smoothly for everyone involved. Encourage them to step outside of their comfort zone by showing how your clients have appreciated your digital approach. Today’s market demands digital competence, so make it clear that being stuck in the past can be damaging for their clients and, ultimately, their bottom line. Event pros are people pleasers at the core. If you make the transition about the client, your peers will see the value in trying something new.

 

Provide a helping hand.

Even if someone is willing to jump into the world of tech and automation, they may not be ready to be fully immersed. Instead, offer yourself as a resource to guide them through the early stages until they’re comfortable enough on their own. Fortunately, modern software tends to be very user-friendly—even for the luddites in the crowd!—so it’s fairly easy to pick up. However, even just the idea of knowing you’re there to answer questions and help them catch up to speed can ease the overwhelm of trying a new program.

While it may take some time and patience to get your go-to creative partners on board, it will be well worth the effort when you can collaborate effortlessly with one another. A little bit of guidance goes a long way in helping your peers’ businesses grow, making your life easier, and keeping your clients happy and engaged.

 

Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss. She was recently recognized by Portland Business Journal in its 40 Under 40 series.

Wedding Industry Insider Podcast

WII 071: Chanda Daniels Encourages You to Be Brave Enough to Be Yourself

Caught in the trap of trying to please everyone? Wondering how to attract the type of clients that you want?

If so, then be sure to listen to this podcast episode!

Chanda Daniels is the Owner and Executive Designer of A Monique Affair, one of the leading event planning companies in the San Francisco Bay Area. She is also the Founder and Creative Director of Chanda Daniels Planning + Design, which specializes in highly customized, same-sex weddings. An industry leader in producing weddings for the LGBTQ+ community, Chanda is certified LGBTQ+ inclusive through Equally Wed Pro. With over 20 years of design experience, her work has appeared in numerous publications, such as Equally Wed, H&H Weddings, Martha Stewart Weddings, The Knot, and Carats & Cake. Additionally, she has been recognized by Harper’s Bazaar, Martha Stewart Weddings, and Brides as one of the top wedding planners in the world.

In this episode, Chanda talks about why it’s important to go after what you want, even if other people think it won’t work. Specifically, she explains how being yourself is the best way to find your path and measure your success.

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Wedding Industry Insider Podcast

WII 070: Jennifer Zabinski Shares the Secret to Being Relentless in Your Event Planning

Wanna know a secret to being confident about your creative solutions – especially the daring ones?

If so, then be sure to listen to this podcast episode!

Jennifer Zabinski is the founder and president of JZ Events, a full-service event planning firm. With a degree from Cornell University’s School of Hotel Administration, she has over 20 years of experience in creating events at top venues in California and New York, as well as around the world. Additionally, in response to the challenges of COVID-19, she recently co-founded Celebration Home, a curated and immersive home dining experience. She is also named by both Harper’s Bazaar and Martha Stewart Weddings as one of the world’s top wedding planners.

In this episode, Jennifer talks about how knowing an event from start to finish builds the confidence that lets you be relentless about your creative vision.

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Wedding Industry Insider Podcast

WII 069: Chenai Bukutu Explains the Value of Dedicating Yourself to Your Own Vision

Think your event planning business is too young to stand out? Wondering what you should do in order to achieve what you want for your business?

If so, then be sure to listen to this podcast episode!

Chenai Bukutu is the founder and owner of ByChenai Events, a boutique agency that produces luxury events in the UK and beyond. While working a corporate day job, Chenai launched her business in 2017, and she was eventually able to put all her focus into event planning. Since then, she has been featured in numerous wedding publications, and she has already been named by Harper’s Bazaar as one of the world’s top wedding planners.

In this episode, Chenai talks about the mentality and business acumen that she brings to event planning. Specifically, she explains why it’s crucial to set intentions about the planner you want to be and the business you want to have.

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