For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed — an acclaimed online LGBTQ+ wedding resource.

Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.

In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.

Here are some of the key points Kirsten and Maria address:

• How to “lead with love” in your business and project inclusivity online
• The surprising effects of marriage equality legalization on their business    
• The importance of allowing your couples to guide your language and planning
• Guidance on using gender-neutral wedding terms     
• The importance of not making any assumptions when working with the diverse LGBTQ+ community
• Simple ways to make the wedding contract, timeline, and venue more inclusive
• Common mistakes planners make when working with LGBTQ+ community
• Learning the ABC’s of the LGBTQ+ community
• Tips on leveraging your own story for content marketing and blog writing

To hear this insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.

I want to say a special, heartfelt thank you to Kirsten and Maria for sharing their expertise with the Timeline Genius community.

Show Notes:

• Dive further into the LGBTQ+ wedding planning community here: www.equallywed.com
• Learn more about the Equally Wed Pro LGBTQ+ inclusiveness training program here: www.equallywedpro.com

 

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Wanna learn concrete strategies for achieving explosive growth? Wanna discover new ways to think expansively, so you can build a unique, sustainable business that’s right for you?

If so, then check out this podcast episode!

Jon’ll Boyd is the owner of Completely Yours Events, a successful event planning and design firm based in the Washington D.C. area.  She’s also the founder and director of The Planner Suite Conference, a business-focused annual conference for wedding and event planners. Jon’ll has a passion for education, which led her to launch The Planner Suite University, an online educational resource designed for wedding and event planners.

In this interview, Jon’ll reveals how she rapidly grew her company — scaling up to 64 weddings in her third year of business. She also reflects on how she strategically changed and molded her business to avoid burnout and to expand into new markets.

Here are some of the specific topics she addresses:

• How to use education to lay a strong foundation for your business
• 3 key ways to achieve explosive growth
• Why it’s important to build relationships face to face
• How to stay true to your business plan
• How to create valuable collaborative relationships with other industry professionals
• How to successfully serve two different markets
• The importance of identifying your team’s strengths and delegating responsibilities
• How to channel your passion into new business opportunities
• Her most important piece of advice for wedding and event planners

To hear this impactful interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Jon’ll for being part of the Timeline Genius community and for sharing your insights with us!

Show Notes:

• Registration details for The Planning Suite Conference 2020 coming soon!
• Enrollment information for The Planning Suite University here: https://theplannerssuiteuniversity.teachable.com/

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