Wedding Industry Insider Podcast

WII 062: Shane McMurray Reveals 3 Ways to Sharpen Your Competitive Strategy

Would you like to take your company’s competitive strategy to the next level — without having to go get an MBA?

If so, then this podcast episode is for you!

Shane McMurray, BS, MBA, is the Founder of The Wedding Report, a research company that collects data to forecast wedding statistics. Notably, Shane has developed systems and provided insight for businesses all over the world. His work has even appeared in The Wall Street Journal, The New York Times, and Forbes.  Through his background and lifelong love of numbers, Shane has helped The Wedding Report become the #1 source for unbiased wedding statistics.

In this interview, Shane tells you how to use data to make your business stand out from the crowd.

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Wedding Industry Biz

How to Make the Most of Your Next Virtual Summit

Conferences and summits are a fantastic way to continue learning while staying connected to the wedding community. In fact, Timeline Genius was built on the opportunity to connect with planners at large in-person events. But now that safety has required a little more distance between us, we’re grateful to still have the opportunity to connect virtually with our current customers and with other valuable members of the wedding industry through online events. Choosing the right virtual conference or event isn’t always easy, so we spoke with wedding biz guru and all-around awesome person, Heidi Thompson to get the inside scoop on how to make the most of your next virtual summit.

Oh and P.S. Heidi has an opportunity for you to put these tips into practice, keep reading to find out more!

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Wedding Industry Insider Podcast

WII 061: Amber Anderson Empowers You to Know and Act on Your Worth

As a wedding planner, have you ever felt undervalued professionally or personally? Would you like to discover strategies to combat this and to maintain a confident, empowered mindset?

If so, then this podcast episode is for you!

Amber Anderson is the owner of Refine for Wedding Planners, which provides educational resources and community support for wedding planners. She is also the Founder and Co-Owner of Heavenly Day Events, as well as the Co-Founder and Former Board Member of Associated Wedding Planners of Austin. As a coach, speaker, and writer, Amber teaches wedding planners how to refine their businesses so that they can be successful and enjoy what they do!

In this episode, Amber talks about the value of self-investment through professional coaching and the power of mentorship. She also uniquely empowers wedding planners to communicate their needs and to stand up for their profession.

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Wedding Industry Insider Podcast

WII 060: Morgan Childs Encourages Wedding Planners to Seize the Opportunity in Small Weddings

Today, we’re excited to present the 60th episode of our Wedding Industry Insider podcast!  For this episode, Eddie had the privilege of sitting down with expert wedding planner Morgan Childs.  A highly-regarded industry speaker and educator, she also runs two successful businesses in her home state of Hawaii.

Morgan is the Partner and Creative Director of Moana Belle Events, a wedding planning and event design firm.  She is also the founder of Modern Elopement, which specializes in elopements and small weddings.

While she’s produced designs for large weddings, celebrity affairs, and corporate events, her recent attention has been on intimate weddings and elopements. Recognizing an industry shift toward small weddings, Morgan is leading the way in creating exceptional alternative wedding options.

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Wedding Industry Biz

7 Ways to Build an Email List for Busy Wedding Planners

Relationships = Sales

 

If people know you, they are more likely to buy from you.  But, you have so many other things to do to run your business.  How do you build relationships without spending all of your time in meetings? There are so many regulations to stay on top of, adjustments to make, and operations to run that fostering genuine connection can seem impossible.  Turn to digital relationship building via email marketing to engage your audience with less stress.

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Wedding Industry Insider Podcast

WII 059: Emily Sullivan Shares the Optimal Software Setup for Wedding Planners

Wanna discover the optimal set of software to power your wedding planning business? Wanna hear an industry expert reveal her secrets and systems for working at peak efficiency?

If so, then this podcast is for you!

Emily Sullivan is the owner of Emily Sullivan Events (ESE), a boutique wedding and event-planning firm based in New Orleans, and Intimate Weddings by Emily, a division of ESE that specializes in intimate weddings and elopements. Recently included on the Biz Bash List of 500 most influential event professionals in the United States, she is a sought-after national speaker as well as the inaugural chapter president for WIPA New Orleans.

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