Wedding Industry Biz

How to be a Great CMO for Your Business

Before we dive in, we have to talk about the elephant in the room. You know, the “running a wedding business is hard work because you’re pulled in 50 directions at any moment in time” one? 

Okay—I said it, and now we can move on. 

But here’s why that’s so important to acknowledge: it’s hard to objectively wear all the hats you do and be responsible for so many things when it comes to your business. Because the hat you wear as “wedding planner” for your couples is just as important as the “bookkeeper” hat you wear for your business. But swapping hats all the time is tricky—one of them is bound to fall off your head at some point!

And one of the hats that falls off for a lot of wedding pros is the CMO (Chief Marketing Officer) hat. But it’s a super important one to pick back up when you’ve figured out you’ve misplaced it. So it’s time to step into your role as CMO.

Read on to learn about the impact you can have on your business when you become its CMO.

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Wedding Industry Insider Podcast

WII 119: Insights from Rob Farrow for Wedding Industry Professionals

Ready to embrace the spirit of collaboration and tech in the wed-space? Then tune in for success tips from this well-known wed-tech entrepreneur and industry expert!

Rob Farrow is the CEO of Aisle Plannerwhich he founded with his wife, Christina. For the past decade, they have grown Aisle Planner into an established industry leader. As an all-in-one platform, it is the software solution offering marketing, client, and planning + project management for event professionals. 

Rob himself was the former Global VP of Marketing for SurfTech, and he has over 20 years of experience in product development, marketing, communications, and all aspects of events management. 

In this episode, Rob talks about building a service-based company as well as how you can leverage the principles that guided Aisle Planner’s success.

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