Podcast

WII 032: Bernadette Smith Helps You Book and Plan Same-Sex Weddings

Wanna learn how to market your planning business to same-sex couples? Wanna learn how to plan same-sex weddings the right way?

If so, then you’re gonna love this podcast episode!

Bernadette Smith is the founder of 14 Stories and the Gay Wedding Institute. She’s a published author, speaker, and expert in the field of LGBTQ weddings. With 14 years of industry experience, Bernadette has served as an invaluable resource and advisor for Timeline Genius — helping us craft our own same-sex timeline templates.

In this interview, Bernadette shares concrete principles and tactics that will help you attract same-sex couples as clients. And she gives you a playbook for doing an exceptional job of planning LGBTQ weddings.

Here are some of the valuable points Bernadette addresses:

  • How traditions vary when planning same-sex and opposite-sex weddings
  • How a lack of gender roles impacts the wedding timeline
  • The best way to phrase questions on a client questionnaire
  • The importance of considering family roles when planning same-sex weddings
  • How to market yourself to the LGBTQ community
  • Where to place an anti-discrimination policy on your website
  • Why your website language might be turning away LGBTQ couples
  • The best marketing channels for acquiring LGBTQ couples as clients
  • Her most valuable piece of advice for achieving success as a wedding planner

To hear Bernadette’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Bernadette for diving into this topic and sharing her wisdom with the Timeline Genius community!

Show Notes:

Timeline Geniuses

The Most Important Thing To Do With Nontraditional Client Requests

By Tanya Michelle Debose, This Is The Day Event Planning & Design, LLC

 

Years ago, most couples had two major choices when getting married:  hold the ceremony at the local church and then shoot off to the large catering hall with the over-the-top Italianate decor, OR keep everyone situated in one place by hosting the nuptials and reception at a large hotel.

Today, couples have gone beyond simply crafting their own tear-jerking vows to designing wedding experiences that reflect their personal style and the colorful journey of their relationship.
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New Feature

New Feature: Plan Baby Showers Like A Genius

 

Timeline Genius now lets you create baby shower timelines with confidence and ease!

We worked with celebrity wedding and event planner, ANGELA PROFFITT, to bring you an industry-leading timeline template for baby showers. Angela is fresh off an appearance on the tv show, Pickler & Ben (CBS), where she entertained viewers by throwing a lavish baby shower.

And now she’s poured her talents and expertise into creating a baby shower timeline template for you!
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New Feature

NEW FEATURE: Use a Client Questionnaire to Effortlessly Start Your Timelines

Timeline Genius now lets you effortlessly start your timelines by sending an upfront questionnaire to your clients!

Your clients then complete this questionnaire online, and their answers serve as your basic input for starting the timeline.

Why is this such a time saver? Because you don’t have to enter the vendors, venues, or other input to start your timelines. You simply review the answers from your client and approve or reject their input with the click of a button.
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Podcast

WII 031: Kylie Carlson Helps You Harness the Power of Wedding Industry Trends

Wanna learn concrete ways to grow your business by harnessing the power of wedding industry trends? Wanna be a trendsetter, rather than a trend follower?

If so, then this podcast episode is for you!

Kylie Carlson is the CEO of the International Academy of Wedding and Event Planning, and she manages the publication of the annual International Wedding Trend Report. Kylie’s 20 plus years of wedding industry experience and her deep research into wedding trends have made her a leading authority on the subject.
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Podcast

WII 030: David Tutera Shares the Top Three Keys to His Success

Wanna hear one of the top wedding planners in the world reveal the keys to his success?

If so, then this podcast episode is for you!

David Tutera is a renowned celebrity wedding planner, bridal fashion designer, professional speaker, and author of seven books. He’s also the host of the WE tv shows, My Fair Wedding with David Tutera and David Tutera’s CELEBrations.

In this interview, David reveals the top three keys to his success. And he openly discusses major adversity he faced in his career and how he overcame it.

Here are some of the valuable points David addresses:

  • What it means to take chances and how it can advance your career
  • The art of listening and being present when you’re with clients
  • Why it’s important for you to change and reinvent yourself over time
  • How to avoid burnout and maintain your passion for planning
  • How he battled his way back from near bankruptcy to achieve his current success
  • An inside look at his upcoming Event Planning Symposium (plus a discount code to attend!)
  • His most valuable piece of advice for achieving success as a wedding planner

To hear David’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to David for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!