Wedding Industry Biz

5 Ways to Leverage Technology to Support Remote Leadership

The industry’s post-pandemic resurgence has brought back everything from live events to in-person networking. With the wedding boom (finally!) starting to quell, many event pros are settling back into their routines. Yet, for many businesses, one underlying shift remains a part of the “new normal”: remote work.

There are countless benefits to remote work. For one, employees are often more productive when provided with flexible arrangements. A better work/life balance also boosts morale across the board. Pair a happy team with the cost savings of a virtual workspace, and it’s hard to argue for the traditional in-person, 9-5 setting.

And with coworking spaces and meeting room rentals on the rise, many event pros have settled into a comfortable hybrid approach to collaborative work.

But doing client work remotely isn’t the same as leading a team remotely. While you might churn out timelines and floorplans on the go, it’s not as simple to oversee shared projects and manage staff from a distance. As your team grows, so does your leadership role — and it’s vital to use technology to support an efficient and supportive work environment for all.

If you (and your team) appreciate the idea of remote work, aim to harness the power of technology in these five ways to keep your employees motivated and engaged.

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Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

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