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Wedding Industry Insider Podcast

WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything

By Erin Giberson on March 30, 2021

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Wish you could learn success secrets and tips from one of the best wedding planners in the industry?

If so, then this podcast episode is your chance!

Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, she has been recognized by both Harper’s Bazaar and Brides Magazine as one of the world’s top wedding planners.

In this episode, Brooke talks about the habits that led to her success in producing top-notch events for world-class clients. In particular, she shares key tips about the transformative shift she made from flat rates to percentage model pricing.

Wedding Industry Insider Podcast

WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money

By Erin Giberson on March 16, 2021

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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?

If so, then this podcast episode is for you!

Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.

In this episode, Christie talks about the value of Google Analytics. Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.

Timeline Genius

Genius Feature Upgrade Helps You Create Venue Magic

By Eddie Babbage on March 12, 2021

I’m excited to announce that we just rolled out another upgrade to our one-of-a-kind Genius Feature!

I love this upgrade because it highlights one of the key ways that Timeline Genius is unlike any other software in the world.

Namely, Timeline Genius is actually *thinking* through the timeline for you!

Wedding Industry Insider Podcast

WII 065: Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss

By Erin Giberson on March 2, 2021March 4, 2021

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Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade?

If so, then this podcast episode is for you!

Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and Rock Paper Coin is an online platform that offers digital contracts, invoices, and payments.

Additionally, as the CEO of Bridal Bliss, Nora has nearly two decades of experience in the wedding industry and was recognized in Portland Business Journal’s “Forty under 40” in 2020. Elizabeth is an award-winning Senior Planner and the manager of the Seattle branch of Bridal Bliss.

In this episode, Nora and Elizabeth explain why being virtual is essential and how tech hacks can help. Specifically, they tell us the immediate steps you can take to streamline and upgrade routine business operations.

Wedding Industry Biz

How to Incorporate Personal Branding into Your Workflow

By Eddie Babbage on February 24, 2021February 24, 2021

We are so excited to bring the thoughts of Brand Photographer Amanda Richardson to the blog today.

Personal branding is a critical part of marketing, especially for small businesses and solopreneurs. We recently asked Amanda to share her thoughts on how to create sustainable workflow that included personal branding and this is what she had to say:

“Incorporating personal branding into your content workflow is important for differentiating yourself from other planners, establishing a personal connection with new clients, and making sure your ideal clients are finding you. There are so many couples getting married, but only some are the right clients for you. Personal branding helps make those connections with the right people.”

We had a few more questions for Amanda and know you will walk away with some actionable advice.