Wedding Industry Insider Podcast

WII 065: Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss

Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade?

If so, then this podcast episode is for you!

Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and Rock Paper Coin is an online platform that offers digital contracts, invoices, and payments.

Additionally, as the CEO of Bridal Bliss, Nora has nearly two decades of experience in the wedding industry and was recognized in Portland Business Journal’s “Forty under 40” in 2020. Elizabeth is an award-winning Senior Planner and the manager of the Seattle branch of Bridal Bliss.

In this episode, Nora and Elizabeth explain why being virtual is essential and how tech hacks can help.  Specifically, they tell us the immediate steps you can take to streamline and upgrade routine business operations.

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Wedding Industry Biz

How to Incorporate Personal Branding into Your Workflow

We are so excited to bring the thoughts of Brand Photographer Amanda Richardson to the blog today.

Personal branding is a critical part of marketing, especially for small businesses and solopreneurs. We recently asked Amanda to share her thoughts on how to create sustainable workflow that included personal branding and this is what she had to say:

“Incorporating personal branding into your content workflow is important for differentiating yourself from other planners, establishing a personal connection with new clients, and making sure your ideal clients are finding you. There are so many couples getting married, but only some are the right clients for you. Personal branding helps make those connections with the right people.”

We had a few more questions for Amanda and know you will walk away with some actionable advice.

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Wedding Industry Insider Podcast

WII 064: David Tutera Shares the Top 3 Keys to His Success

As a special treat, we’re reissuing our #1 most downloaded interview, and it’s one you don’t want to miss!

Wanna hear one of the top wedding planners in the world reveal the keys to his success?

If so, then this podcast episode is for you!

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Wedding Industry Biz

Why You Need to Perform a Digital Audit — and How

The term “audit” can feel scary and unapproachable, but when it comes to your business, it’s a necessary step for moving the company forward. You might have performed marketing audits or operational audits before, but shining the light on your technology is a whole different story.

You see, technology is always evolving. If you don’t keep up with it, you’ll likely fall behind and lose touch with modern tech. Just like your phone needs regular software updates, your business also needs a tune-up every now and then to ensure you’re in good digital standing.

A streamlined digital environment is particularly important this year as businesses will have to face recovery efforts in the wake of the pandemic. Technology was already seeing extraordinary growth prior to COVID-19 and, thanks to stay-at-home orders, the consumers of today’s market are increasingly tech-dependent. Virtual solutions abounded as people’s habits shifted and companies sent employees home to work remotely.

Going forward, there simply is no excuse for falling behind in the digital world. Companies must embrace virtual tools in order to build back stronger after the pandemic, and it all starts with an audit. Follow these steps to assess your current tech and make a plan to grow in 2021.

 

Review where you currently stand.

You might be eager to see all of the digital tools available for trial, but you need to first start by looking at all of the tech you have in place — as well as the areas that are sorely in need of help. Set some time aside to sit down and take a hard look at how your business is functioning.

Consider the different aspects of your business, from sales to client communications to event production. Do you have a invoicing tool that helps you stay organized? Has social media become a burden without an efficient solution? As you review your workflows, you’ll start to see gaps that could be filled with a new app or program. Write down these areas and note the ideal features that would simplify your life.

 

Focus on the client experience.

Today’s client doesn’t just like technology; they expect it. They’re accustomed to doing virtually everything from pocket-sized devices and they’ll look to your business to meet them on their screens. That’s not to say you need to replace every in-person meeting with a video call, but it’s important to provide clients with digital options for every step of the process, from electronic contracts and online payments to convenient channels for communication and collaboration.

Before diving in headfirst, think about your target market and what they would value most. Corporate clients may be more inclined to communicate by email whereas young couples may prefer texting or instant messaging. Evaluate each of your touchpoints to determine if there is a way to harness technology for a more efficient and enhanced client experience.

 

Ease into the transition.

Once you’ve got a game plan to upgrade your tech, you might be eager to sign up for every trial that you see. Avoid getting click-happy with new tools, as that’s the quickest way to overwhelm yourself and give up. Start small, focusing on one or two areas to optimize.

Research your options and be sure to read the reviews for each. Past and current users will provide you with unbiased opinions that can influence your final decision. On the same note, you may consider reaching out to your industry peers for recommendations (and even a referral code or two), as they may share with you solutions that you haven’t yet come across.

While you may have gotten away with old-fashioned techniques in the past, the pandemic has brought to light the importance of virtual solutions that can support collaboration with clients, colleagues, and employees. A regular digital audit will help you to stay on top of the latest tech so your brand maintains its role in today’s contemporary market.

 

Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss. She was recently recognized by Portland Business Journal in its 40 Under 40 series.

Wedding Industry Insider Podcast

WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan

As a special treat, we’re reissuing one of our all-time, top downloaded interviews, and it’s one you don’t want to miss!

Do you have a marketing plan for your business, or are you figuring it out “on the fly”?

For many people, it’s the latter.  But, if you want to market effectively, then you need a strategic plan. In this episode, that’s exactly what we’ll help you create.
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Timeline Genius

[New Feature] Use Client Questionnaires to Effortlessly Start Your Timelines

 

Timeline Genius now lets you effortlessly start your timelines by sending an upfront questionnaire to your clients!

Your clients then complete this questionnaire online, and their answers serve as your basic input for starting the timeline.

This feature is available to you no matter how you start your timeline — whether you start with our Genius Feature, one of our preset templates, or one of your own templates or past timelines.

Why is this such a time saver? Because you don’t have to enter the vendors, venues, or other input to start your timelines. You simply review the answers from your clients and approve or reject their input with the click of a button.

Then, you click the “Generate Timeline” button. And voilà, you’ve got a detailed, customized timeline for your event!

To see the new client questionnaire feature in action, just check out the video below…

 

 

Another nice thing about the new client questionnaire feature is that it works as an extension of your branding. For example, your clients will only see your logo — not ours — when they’re filling out the questionnaire.

Our goal is to help your clients see and appreciate the highly professional, tech-savvy service you’re giving them.

We’ve got more exciting features coming your way in the weeks ahead, so stay tuned!