Wedding Industry Insider Podcast

WII 145 – How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast]

What if you could work less and make more money? It’s any wedding planner’s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here.

This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard Soirée. If you were a listener when we aired our 100th episode with Tara, then this is a great chance to revisit her incredible insight. And newer listeners are in for a real treat this week!

These days, Tara exclusively works with lavish, six-figure weddings, but she talks about business finances in a way anyone can relate to. After all, she once booked 40 weddings a year and is thriving while only taking on eight weddings per year.

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Wedding Industry Insider Podcast

WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson

You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients. 

So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you. 

We’ve got Wedding Business Strategist Heidi Thompson from Evolve Your Wedding Business with us, and she’s sharing the best ways to strike a balance between authenticity and alluring marketing. Soon, you’ll be highlighting your most genuine (and most unique!) skills that will stand out to wedding clients. 

Heidi has fantastic advice for standing out to the best clients without getting bogged down by comparisons, complicated analytics, and inauthentic marketing strategies. Don’t worry, you still get to be yourself, but in a way that shows you’re exactly who wedding clients need!

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