Timeline Genius

[Breakthrough] Text Reminders Are Here!

I have some game-changing news to share…

Timeline Genius now lets you set text reminders for the activities in your timelines! And these reminders will automatically go out on the event day — to you, your team, vendors, venues, clients, and event guests.

This way, everybody knows what to do and when to do it. And you stand out like a rock star for being so organized and thorough.

Wedding Industry Biz

How to Collaborate on Your Wedding Day Timelines With Vendors, Team Members, and Clients

Wedding Day Timelines Are a Team Effort 

As a professional planner, you’re well-aware that creating and executing a thorough wedding day timeline is never just a one-person job. Weddings are complex events that involve multiple parties – from venues and vendors, to the wedding party and event guests. You know that before you can finalize your wedding day timelines, you need to incorporate input from all of these parties. Getting feedback from relevant people helps you ensure that everybody is on the same page, so the big day goes off without a hitch.

But you may be thinking… collaborating on wedding day timelines is easier said than done. Having interviewed hundreds of experienced wedding planners over the last six years, I know this to be true. So I ask you to consider two important questions: First, what makes collaborating on wedding day timelines so challenging, even for seasoned planners? And second, is there a way to do it better, faster, and more easily? (Hint: Keep reading, and you’ll find there is.) READ MORE

Wedding Industry Insider Podcast

WII 045: The Flower Guy Bron Reveals How to Strategically Elevate Your Wedding Business by Serving More Clients

For the 45th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Bron Hansboro—better known as The Flower Guy Bron—an award-winning wedding floral designer and international speaker based in Richmond, Virginia.

Bron is the founder of The Flower Guy Bron, a wedding and events floral company that offers a bespoke approach to luxury floral design. A former teacher, Bron leveraged the “listen, observe, anticipate” model he honed during his time in education to build a floral brand that understands client needs and exceeds their expectations. After realizing he was turning away thousands of dollars of business from clients whose budgets didn’t fit his luxury brand, he found a way to tap into that additional revenue stream. He opened Pastel Posies, a second floral design company that serves couples who are seeking a lower price point.


Wedding Industry Insider Podcast

WII 044: David Stark Reveals the Art of Elevated Event Planning

For the 44th episode of our Wedding Industry Insider podcast, I had the privilege of interviewing David Stark, a renowned New York-based event designer and artist who’s seen over 25 years of career success.

David is the founder of David Stark Design and Production, an acclaimed event planning firm known for its inventive approach to visual storytelling. With everything from celebrity weddings to high-profile galas under his belt, David has designed for brands like Target, SNL, and Kiehl’s, and is most known for the annual event he designs for The Robin Hood Foundation. His background in painting and his education in art allow him to bring an imaginative eye—and an undeniable element of artistry—to each event he produces.


Wedding Industry Insider Podcast

WII 043: Michelle Loretta Gives You a Powerful System for Managing Your Company’s Finances

Do you have an effective system for managing your company’s finances? Or are you operating and making key decisions without having a firm handle on your cash flow?

If you wanna grow your company the right way — being intentional and strategic about your financial planning — then this podcast episode is for you!

Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she draws from her past experience in accounting, sales, marketing, and entrepreneurship to strengthen wedding businesses worldwide. Michelle is also the founder of the Be Sage Wedding Conference, a master-level summit for wedding professionals.


Wedding Industry Insider Podcast

WII 042: Kirsten and Maria Palladino Reveal How to Authentically Serve the LGBTQ+ Community

For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed — an acclaimed online LGBTQ+ wedding resource.

Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.

In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.

Here are some of the key points Kirsten and Maria address:

  • How to “lead with love” in your business and project inclusivity online
  • The surprising effects of marriage equality legalization on their business    
  • The importance of allowing your couples to guide your language and planning
  • Guidance on using gender-neutral wedding terms     
  • The importance of not making any assumptions when working with the diverse LGBTQ+ community
  • Simple ways to make the wedding contract, timeline, and venue more inclusive
  • Common mistakes planners make when working with LGBTQ+ community
  • Learning the ABC’s of the LGBTQ+ community
  • Tips on leveraging your own story for content marketing and blog writing

To hear this insightful interview, press the play button below. And don’t forget to subscribe to our podcast in iTunes.

I want to say a special, heartfelt thank you to Kirsten and Maria for sharing their expertise with the Timeline Genius community.

Show Notes: