Wedding Industry Insider Podcast

WII 069: Chenai Bukutu Explains the Value of Dedicating Yourself to Your Own Vision

By Erin Giberson on

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Think your event planning business is too young to stand out? Wondering what you should do in order to achieve what you want for your business?

If so, then be sure to listen to this podcast episode!

Chenai Bukutu is the founder and owner of ByChenai Events, a boutique agency that produces luxury events in the UK and beyond. While working a corporate day job, Chenai launched her business in 2017, and she was eventually able to put all her focus into event planning. Since then, she has been featured in numerous wedding publications, and she has already been named by Harper’s Bazaar as one of the world’s top wedding planners.

In this episode, Chenai talks about the mentality and business acumen that she brings to event planning. Specifically, she explains why it’s crucial to set intentions about the planner you want to be and the business you want to have.

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Wedding Industry Insider Podcast

WII 068: Jes Gordon Reveals How She Produces Events That Truly Reflect the Client

By Erin Giberson on

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Are you looking for inspiration in your event planning? Do you strive to create weddings that authentically capture your clients?

Curious to learn how the rock star of event planning tackles these issues?

If so, then be sure to listen to this podcast episode!

Jes Gordon is the owner and Creative Director of jesGORDON/properFUN, an award-winning, full-service event production and management company that is based in NYC. Named by Harper’s Bazaar as one of the top wedding planners in the world, she has over 30 years of experience in producing weddings, corporate events, experiential activations, product launches, and more. She is also a mentor and an author.

In this episode, Jes gives her honest take on how searching for ongoing inspiration fuels her passion and her success. Specifically, she talks about why it’s so important to make each event all about the client.

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Wedding Industry Insider Podcast

WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything

By Erin Giberson on

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Wish you could learn success secrets and tips from one of the best wedding planners in the industry?

If so, then this podcast episode is your chance!

Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, she has been recognized by both Harper’s Bazaar and Brides Magazine as one of the world’s top wedding planners.

In this episode, Brooke talks about the habits that led to her success in producing top-notch events for world-class clients.  In particular, she shares key tips about the transformative shift she made from flat rates to percentage model pricing.

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Wedding Industry Insider Podcast

WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money

By Erin Giberson on

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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?

If so, then this podcast episode is for you!

Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.

In this episode, Christie talks about the value of Google Analytics.  Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.

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