WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!


WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!

Based out of Brisbane, Australia, Kathryn Porritt is a Marketing Strategist and Business Coach who supports clients across the globe. She’s a renowned entrepreneur with specialized experience in service-based businesses. Kathryn currently serves as CEO of several companies in the wedding and event industry, which include Weddings Inc., Wedding Masterclass, and Selling Luxury.

In this interview, Kathryn breaks down the four pillars of your marketing success: 1) branding, 2) website design, 3) digital sales funnels, and 4) social media presence. Along the way, she highlights common pitfalls for wedding professionals and teaches you how to avoid them.

The key points that Kathryn addresses over the course of this interview include:

  • The importance of thoroughly understanding your target market
  • How to identify your authentic “brilliance” and use it to build a brand that resonates
  • The value of aligning your lifestyle goals with your business goals
  • Website design guidelines that will help you increase conversion
  • How to map different customer journeys to an online sales funnel
  • Two key recommendations to enhance your social media strategy
  • Marketing automation tools that help you save time and optimize your content
  • Her top piece of advice for achieving success in business (and in life!)

Press the play button below to listen to this value-packed interview, and be sure to subscribe to our podcast in iTunes for more insights that you can apply to your business.

Thank you, Kathryn, for sharing your words of wisdom with us and for being a part of the Timeline Genius community!


Show Notes:

New Feature

[New Feature] Add A Professional Touch To Your Timelines With Tables


We just launched a new feature that will let you add an extra professional touch to your timelines…

Timeline Genius now lets you easily add tables to any part of your timelines!

Sure, you could always type out information in paragraph form, but sometimes atable just looks better 🙂

So let’s say you’ve got a food order for the guys or ladies in the wedding party, and you want a clean way to show who’s getting what… well, just add a table.

Or let’s say you wanna add a whole new section to your timeline for transportation. You can create that section and insert a table to show the vehicle types, seating capacities, driver names, and contact numbers.

To see a quick tutorial on the new table feature, just check out the video below.


We hope this new feature helps you shine on like the rock star you are! 🙂

We’re 100% devoted to saving you time and helping you deliver a wow experience for your clients and vendors!


WII 037: Nora Sheils Gives You a System for Building Your Team

Wanna build a team that can help you take your business to the next level?

If so, then you’re going to love this podcast episode!

Nora Sheils is the founder of the award-winning wedding planning company, Bridal Bliss, which has offices in Portland and Seattle. Over the last 16 years, Nora has built a team that includes 18 planners and 15 to 20 assistants. And her company plans 120 to 150 weddings per year.

In this interview, Nora shares her unique system for building the right team for a wedding planning company. She also reflects on the key factors that have driven her success and allowed her to build one of the premier planning companies in the Northwest.

Here are some of the key points Nora addresses:

  • The top 2 factors that have driven her success
  • How to design a hiring process that systematically brings new talent into your company
  • What to look for in potential hires
  • How to train and evaluate new team members
  • How to delegate responsibility without compromising work quality
  • The value of working on your business, rather than in your business
  • How to effectively lead your team
  • Her best advice for achieving success as a wedding planner

To hear this value-packed interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

Thank you Nora for being part of the Timeline Genius community and for sharing your insights with us!

Show Notes:

New Feature

Feature Update: Use Bulk Actions to Collaborate Seamlessly on Your Timelines

I’m delighted to announce that we have now added a bulk action feature to help you collaborate even more seamlessly on your timelines!

As you know, Timeline Genius lets you invite your clients, vendors, and venues to access timelines online. And you can manage each person’s access rights on anitem-by-item basis (making items ‘viewable’, ‘hidden’, or ‘editable’).

With the new bulk action feature, you can instantly change the access rights for as many timeline items as you want. So you can zip through your timelines and easily configure collaboration settings to your liking.

To see a quick tutorial on collaboration and the new bulk action feature, just check out the video below.

We hope this new feature saves you time and helps you shine on like the rock star you are! 🙂

We’ve got more exciting features coming soon, so stay tuned for updates!


WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners

What if you could get thousands of potential clients to visit your website every year? And what if you didn’t have to pay for this steady stream of valuable traffic?

If you wanna harness the power of search engine optimization (SEO) for your wedding planning business, then this podcast episode is for you!