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What will take your wedding planning business to the next level? Is it a luxury event that gets you lots of social media exposure? Or a spot on a recommended vendor list? Maybe it’s that one client who will tell all their friends about your incredible planning skills.
But here’s something you may not be ready for: the first wedding – the one that gets you all the Instagram tags and referrals – may be really scary to take on. It will be bigger than anything you’ve planned, with a budget higher than you can imagine spending.
This week on Wedding Industry Insider Podcast, Laura Detwiler talks about the one big wedding that catapulted her career, and the one small party that started it all.
3 Fears Holding Back Your Wedding Planning Business
Laura is the owner and executive designer of Laura Detwiler Events. She’s warm and creative, and she joins Eddie for an inspiring conversation about finding success as a planner, and maintaining a human connection in an industry that’s increasingly reliant on technology.
Laura worked hard to get to where she’s at, and she’s not shy about sharing her own struggles and fears. And these struggles aren’t rare. Wedding planners: listen up, because these pitfalls could be waiting for you as you build your own business.
#1 Fear of Delegation
We wedding planners are doers. We’re hired because we get the job done, and get it done beautifully. But that also can make it hard for us to delegate.
During today’s episode, Laura is sharing the steps she took to grow her team, even as she felt scared to let go of her tasks. You’ll learn what Laura does to empower her team to work independently, and why delegation was a big step in her personal growth.
#2 Fear of Booking That Big, Expensive Wedding
When it comes to taking bookings, you have to follow your gut. But you also can’t turn down an event just because it’s scary.
Take Laura’s story, for example. Early in her career, a birthday party seemed too small, but she took the booking anyway. What followed was an inquiry for a larger-than-life wedding that inspired her creativity and terrified her as a newer planner.
We think Laura’s story will stick with you when that big, scary, career-changing event comes your way.
#3 Fear of Wasting Time
Are you trying to automate your wedding planning business? Saving time on emails and calls can be tempting, but it could also cost you more than it saves.
Laura’s advice is especially poignant as we begin to see businesses turn back toward human-to-human interactions. After all, this is one of the most personal events in a person’s life, and they’ll want a personal touch.
Laura shares how you can offer a human connection as you plan weddings, and the good news is that it doesn’t have to be complicated. We’re excited to see how her advice helps you connect with couples in a meaningful way.
More Wedding Planner Fears
We talk about all kind of scary stuff today, beyond the nerve-wracking events and hiring woes. We also chat about scary conversations with clients, buying into the wrong workshop or software, and networking when it feels like everybody knows everybody… except you.
Laura Detwiler’s Top Advice for Wedding Planners
Ready to take a big risk for your wedding business? Maybe it’s time to go after that big booking, or map out your path to a coveted vendor list. Laura’s advice will empower you to keep moving forward, even when the next step feels scary.
More from Laura Detwiler
To hear our full interview with Laura, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Laura for sharing these insights with our Timeline Genius community.
Laura said “yes” even though it felt scary. We hope this interview helps you find the courage to take the next big step toward success.
Show Notes:
- Be sure to follow Laura Detwiler Events on Instagram here.
- Questions? Get in touch with Laura or Eddie.
- Spend more time connecting with clients, and less time working on timelines. See what Timeline Genius can do for you!
