Wedding Industry Insider Podcast Archives

Wedding Industry Insider Podcast

WII 067: Brooke Keegan Shares Her Success Secrets Plus the Pricing Model That Changes Everything

By Erin Giberson on March 30, 2021

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Wish you could learn success secrets and tips from one of the best wedding planners in the industry?

If so, then this podcast episode is your chance!

Brooke Keegan is the owner and Creative Director of Brooke Keegan Special Events, a full-service design studio specializing in destination weddings and multi-day events. Additionally, she is the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, she has been recognized by both Harper’s Bazaar and Brides Magazine as one of the world’s top wedding planners.

In this episode, Brooke talks about the habits that led to her success in producing top-notch events for world-class clients. In particular, she shares key tips about the transformative shift she made from flat rates to percentage model pricing.

Wedding Industry Insider Podcast

WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money

By Erin Giberson on March 16, 2021

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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?

If so, then this podcast episode is for you!

Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.

In this episode, Christie talks about the value of Google Analytics. Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.

Wedding Industry Insider Podcast

WII 065: Nora Sheils and Elizabeth Sheils Give You the Tech Hacks You Don’t Want to Miss

By Erin Giberson on March 2, 2021March 4, 2021

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Do you want to be tech-savvy with your business but aren’t sure where to start or how to upgrade?

If so, then this podcast episode is for you!

Nora Sheils and Elizabeth Sheils lead the teams of Bridal Bliss, and they co-founded Rock Paper Coin. Bridal Bliss is a top Northwest wedding planning firm, and Rock Paper Coin is an online platform that offers digital contracts, invoices, and payments.

Additionally, as the CEO of Bridal Bliss, Nora has nearly two decades of experience in the wedding industry and was recognized in Portland Business Journal’s “Forty under 40” in 2020. Elizabeth is an award-winning Senior Planner and the manager of the Seattle branch of Bridal Bliss.

In this episode, Nora and Elizabeth explain why being virtual is essential and how tech hacks can help. Specifically, they tell us the immediate steps you can take to streamline and upgrade routine business operations.

Wedding Industry Insider Podcast

WII 064: David Tutera Shares the Top 3 Keys to His Success

By Erin Giberson on February 16, 2021

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As a special treat, we’re reissuing our #1 most downloaded interview, and it’s one you don’t want to miss!

Wanna hear one of the top wedding planners in the world reveal the keys to his success?

If so, then this podcast episode is for you!

Wedding Industry Insider Podcast

WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan

By Erin Giberson on February 2, 2021

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As a special treat, we’re reissuing one of our all-time, top downloaded interviews, and it’s one you don’t want to miss!

Do you have a marketing plan for your business, or are you figuring it out “on the fly”?

For many people, it’s the latter. But, if you want to market effectively, then you need a strategic plan. In this episode, that’s exactly what we’ll help you create.
READ MORE “WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan” →

Wedding Industry Insider Podcast

WII 062: Shane McMurray Reveals 3 Ways to Sharpen Your Competitive Strategy

By Erin Giberson on January 19, 2021

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Would you like to take your company’s competitive strategy to the next level — without having to go get an MBA?

If so, then this podcast episode is for you!

Shane McMurray, BS, MBA, is the Founder of The Wedding Report, a research company that collects data to forecast wedding statistics. Notably, Shane has developed systems and provided insight for businesses all over the world. His work has even appeared in The Wall Street Journal, The New York Times, and Forbes. Through his background and lifelong love of numbers, Shane has helped The Wedding Report become the #1 source for unbiased wedding statistics.

In this interview, Shane tells you how to use data to make your business stand out from the crowd.

Wedding Industry Insider Podcast

WII 061: Amber Anderson Empowers You to Know and Act on Your Worth

By Erin Giberson on December 15, 2020

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As a wedding planner, have you ever felt undervalued professionally or personally? Would you like to discover strategies to combat this and to maintain a confident, empowered mindset?

If so, then this podcast episode is for you!

Amber Anderson is the owner of Refine for Wedding Planners, which provides educational resources and community support for wedding planners. She is also the Founder and Co-Owner of Heavenly Day Events, as well as the Co-Founder and Former Board Member of Associated Wedding Planners of Austin. As a coach, speaker, and writer, Amber teaches wedding planners how to refine their businesses so that they can be successful and enjoy what they do!

In this episode, Amber talks about the value of self-investment through professional coaching and the power of mentorship. She also uniquely empowers wedding planners to communicate their needs and to stand up for their profession.

Wedding Industry Insider Podcast

WII 060: Morgan Childs Encourages Wedding Planners to Seize the Opportunity in Small Weddings

By Erin Giberson on December 1, 2020

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Today, we’re excited to present the 60th episode of our Wedding Industry Insider podcast! For this episode, Eddie had the privilege of sitting down with expert wedding planner Morgan Childs. A highly-regarded industry speaker and educator, she also runs two successful businesses in her home state of Hawaii.

Morgan is the Partner and Creative Director of Moana Belle Events, a wedding planning and event design firm. She is also the founder of Modern Elopement, which specializes in elopements and small weddings.

While she’s produced designs for large weddings, celebrity affairs, and corporate events, her recent attention has been on intimate weddings and elopements. Recognizing an industry shift toward small weddings, Morgan is leading the way in creating exceptional alternative wedding options.

Wedding Industry Insider Podcast

WII 059: Emily Sullivan Shares the Optimal Software Setup for Wedding Planners

By Erin Giberson on November 10, 2020

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Wanna discover the optimal set of software to power your wedding planning business? Wanna hear an industry expert reveal her secrets and systems for working at peak efficiency?

If so, then this podcast is for you!

Emily Sullivan is the owner of Emily Sullivan Events (ESE), a boutique wedding and event-planning firm based in New Orleans, and Intimate Weddings by Emily, a division of ESE that specializes in intimate weddings and elopements. Recently included on the Biz Bash List of 500 most influential event professionals in the United States, she is a sought-after national speaker as well as the inaugural chapter president for WIPA New Orleans.