Wedding Industry Insider Podcast

WII 139 – An Advertising Plan That Pays Off with Mark Chapman

You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. 

So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? 

To get the best answers, we’re talking to Mark Chapman, president of The I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!).

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Wedding Industry Insider Podcast

WII 138 – Timeline Genius Deep Dive with Brooke Bowenschulte

If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it? 

Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we share an episode. 

And this week, we’re talking about the wedding software that started it all: Timeline Genius

Brooke Bowenschulte is the Business Development Manager at Timeline Genius, and she’s sitting down with Eddie to discuss the features and benefits of this beloved wedding planning software. 

Brooke is a certified wedding planner who knows Timeline Genius inside and out. Not only does she offer incredible insight in this episode, but she also offers free one-on-one demos for anyone who wants a personalized introduction to the software. So she knows how to talk to wedding planners about their everyday work and their most pressing needs!

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Wedding Industry Insider Podcast

WII 137 – How to Use Data to Drive Growth with Shauna Smith

You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to? 

Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: data analytics

If analyzing data feels like a huge, impossible task, then this episode of Wedding Industry Insider Podcast is for you. We’re joined by Shauna Smith, Director of Business-to-Business Marketing for The Knot Worldwide, and she’s sharing fantastic advice for using data to scale and grow your wedding planning business. 

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Wedding Industry Insider Podcast

WII 136 – Refining Your Foundation With Fallon Carter

You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting. 

Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business. 

The good news? It doesn’t have to be a big, sweeping project you tackle all at once. Instead, Fallon walks us through the seven key elements to focus on, and gives us a totally doable timeframe for achieving it!

Fallon is one of the earliest supporters of Timeline Genius, so she’s sharing some awesome ways that our program helps her provide the best service possible to clients (while protecting her time and energy). Plus, she’s sharing other programs she uses to streamline her processes and keep her business running smoothly.

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Wedding Industry Insider Podcast

WII 135 – Don Mamone’s Inspiring Journey to Authenticity

“Show up, shine bright, get loud, be clear, and take up massive space in your market.” 

How do you bring your identity to your business? 

Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur. 

Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from emailing business clients to raising their family. 

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Wedding Industry Insider Podcast

WII 134 – Leah Weinberg on Contracts and Breaking Up With Clients

Your wedding planning business is taking off. You’re doing the work you love, grasping the business side of things, and finding some work/life balance. Then it all comes crashing down with one single client. 

If you haven’t had a problem client yet, you likely will encounter one soon. And it’s not that they are bad people, or even universally bad clients. They just aren’t a fit for how you do business. Now they’re bringing you down, giving you extra work, and chipping away at your profits. It’s time to break up with them. 

What is your exit plan?

On this week’s episode of Wedding Industry Insider, we’re talking with Leah Weinberg of the law firm Oduberg, which offers legal services for entrepreneurs in New York, Pennsylvania, Georgia, and Washington, D.C.

Leah is a real treasure for us because she is an experienced lawyer who also worked as a wedding planner for 10 years. So she’s able to give us practical advice for navigating contracts, dealing with difficult clients, and managing entrepreneurship. 

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Wedding Industry Insider Podcast

WII 133 – Setting (& Changing!) Goals With Sam Jacobson

The direction of your business has likely changed over the years, but have you changed your goals? 

Many wedding planners are still strategizing based on goals they made years ago. Or, based on other people’s goals. 

It’s the New Year, and even if you’re not one to make resolutions, it’s the perfect time to evaluate your goals as a wedding entrepreneur. 

This week on Wedding Industry Insider podcast, sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals. 

Sam is the founder and co-owner of Ideaction Consulting, a firm offering business coaching, sales, marketing tools, and website copywriting for wedding pros who want to book high-quality (and high-paying) clients. 

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Wedding Industry Insider Podcast

WII 132 – Attracting Your Ideal Client with Emily Foster

Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you. 

Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid. 

But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client. 

Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how specific she gets as she guides you toward that one, perfect client (who will book your favorite package). 

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Wedding Industry Insider Podcast

WII 131: Kate Murtaugh Embraces Community & Motherhood as a Wedding Planner

Kate Murtaugh Interview

Do you feel overwhelmed by the amount of competition in your wedding market? If so, you’re not alone, but you’re also not stuck. 

Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.”

Kate Murtaugh is the CEO and Creative Director of Kate Murtaugh Events & Design, an award-winning studio based in New England. Today on the Wedding Industry Insider Podcast, Kate shares her unique insight on how you can strengthen your business and your wedding market by embracing community over competition.

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