For the 47th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with the incredible (and undeniably hilarious) Terrica Skaggs—an awarded event planner, industry speaker, and KnotPro Educator with over 14 years of experience to her name.
Terrica is the founder of Cocktails & Details (a luxury destination wedding planning and event design firm based out of Brunswick, Georgia) and The White Lounge (a curated collection of the Golden Isles’ most sought-after wedding professionals). She has taken to the stage to share her wisdom with the wedding-planning world at Wedding MBA, Catersource, and WedAtelier—and she acts as a contributing board member of the North American Academy of Wedding & Event Planning.
For the 46th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Debbie Marks, an entrepreneur and event planning guru with over a decade of experience—and an impressive array of industry accolades.
Debbie is the founder of Qube Events, an award-winning event planning and production company based in the UK. She’s the two-time winner of a national award for Best Venue Stylist, the official stylist of the National Wedding Show (UK’s largest annual wedding expo), and a contributing author of the Amazon Bestseller, Mumpreneur on Fire 4.
For the 45th episode of our Wedding Industry Insider podcast, I had the privilege of sitting down with Bron Hansboro—better known as The Flower Guy Bron—an award-winning wedding floral designer and international speaker based in Richmond, Virginia.
Bron is the founder of The Flower Guy Bron, a wedding and events floral company that offers a bespoke approach to luxury floral design. A former teacher, Bron leveraged the “listen, observe, anticipate” model he honed during his time in education to build a floral brand that understands client needs and exceeds their expectations. After realizing he was turning away thousands of dollars of business from clients whose budgets didn’t fit his luxury brand, he found a way to tap into that additional revenue stream. He opened Pastel Posies, a second floral design company that serves couples who are seeking a lower price point.
For the 44th episode of our Wedding Industry Insider podcast, I had the privilege of interviewing David Stark, a renowned New York-based event designer and artist who’s seen over 25 years of career success.
David is the founder of David Stark Design and Production, an acclaimed event planning firm known for its inventive approach to visual storytelling. With everything from celebrity weddings to high-profile galas under his belt, David has designed for brands like Target, SNL, and Kiehl’s, and is most known for the annual event he designs for The Robin Hood Foundation. His background in painting and his education in art allow him to bring an imaginative eye—and an undeniable element of artistry—to each event he produces.
Do you have an effective system for managing your company’s finances? Or are you operating and making key decisions without having a firm handle on your cash flow?
If you wanna grow your company the right way — being intentional and strategic about your financial planning — then this podcast episode is for you!
Michelle Loretta is a business consultant and financial strategist for wedding and event professionals. As the founder of Sage Wedding Pros, she draws from her past experience in accounting, sales, marketing, and entrepreneurship to strengthen wedding businesses worldwide. Michelle is also the founder of the Be Sage Wedding Conference, a master-level summit for wedding professionals.
For the 42nd episode of our Wedding Industry Insider podcast, I had the privilege of interviewing Kirsten and Maria Palladino, the brilliant minds behind Equally Wed— an acclaimed online LGBTQ+ wedding resource.
Kirsten is the editorial director of EquallyWed.com and the author of Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding. Maria is the creative director of EquallyWed.com, and she has 20+ years of graphic design and web development experience. Kirsten and Maria are also the co-founders of Equally Wed Pro, a leading LGBTQ+ wedding certification program.
In this interview, Kirsten and Maria share their combined expertise and reveal how to authentically serve the LGBTQ+ community. They also share valuable tips for using content marketing and blogging to elevate your business.
Here are some of the key points Kirsten and Maria address:
How to “lead with love” in your business and project inclusivity online
The surprising effects of marriage equality legalization on their business
The importance of allowing your couples to guide your language and planning
Guidance on using gender-neutral wedding terms
The importance of not making any assumptions when working with the diverse LGBTQ+ community
Simple ways to make the wedding contract, timeline, and venue more inclusive
Common mistakes planners make when working with LGBTQ+ community
Learning the ABC’s of the LGBTQ+ community
Tips on leveraging your own story for content marketing and blog writing
Wanna learn concrete strategies for achieving explosive growth? Wanna discover new ways to think expansively, so you can build a unique, sustainable business that’s right for you?
If so, then check out this podcast episode!
Jon’ll Boyd is the owner of Completely Yours Events, a successful event planning and design firm based in the Washington D.C. area. She’s also the founder and director of The Planner Suite Conference, a business-focused annual conference for wedding and event planners. Jon’ll has a passion for education, which led her to launch The Planner Suite University, an online educational resource designed for wedding and event planners.
In this interview, Jon’ll reveals how she rapidly grew her company — scaling up to 64 weddings in her third year of business. She also reflects on how she strategically changed and molded her business to avoid burnout and to expand into new markets.
Here are some of the specific topics she addresses:
How to use education to lay a strong foundation for your business
3 key ways to achieve explosive growth
Why it’s important to build relationships face to face
How to stay true to your business plan
How to create valuable collaborative relationships with other industry professionals
How to successfully serve two different markets
The importance of identifying your team’s strengths and delegating responsibilities
How to channel your passion into new business opportunities
Her most important piece of advice for wedding and event planners
