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You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.
But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.
That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes, and they’ve got some surprising and expert-level insights for wedding planners.
They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples:
- Understand what luxury means to Gen Z couples.
- Ditch your separate personal social media account and show clients the true you.
- Create buzz around your business — not polished, curated posts.
- Opt for personalized and conversational interactions (no more scripted CRM replies!).
- Remember the changing views of Gen Z couples’ parents!
Daria & Alina also share their own journeys as entrepreneurs and how they teamed up to create WedVibes. Stay tuned into the end, because you’ll want to hear their #1 advice for wedding planners!
To hear our full interview with Daria & Alina, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Daria, Alina, and the WedVibes team for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
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- WedVibes VOW for Girls Congress will be November 9-10, 2026. This online conference for wedding pros will also include in-person soirees in San Fransisco, Milan, and New York. All ticket sales go to charity, and you can purchase your VOW for Girls Congress ticket here.
- Learn about other WedVibes opportunities here.
- Questions? Get in touch with WedVibes or Eddie
- Ready to level up your wedding planning business? See what Timeline Genius can do for you!
