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Weighed down by marketing your wedding business? You may be trying to solve the wrong problem.
Wedding planners often dedicate a lot to their social media, word-of-mouth, and SEO marketing. And when they don’t get the results they’re hoping for, they dig even deeper into the marketing trenches.
This week on Wedding Industry Insider Podcast, we’re looking at other problems that could be shortchanging your profits, revenues, and balance.
One of the biggest culprits? Sales.
Katie Lyth is our guest this week, and she’s giving us the top signs that your wedding business has a sales problem – and how to fix these problems the smart way.
Understanding Your Wedding Business
Katie is the founder of WedPro CEO and WedPro Studio. She also founded The Wedding Business Hub and Wedcon. But before that, she was a stay at home mom finding a way to earn income and give her kids a fulfilling life.
She has a super inspiring story about how she opened a bridal boutique out of her home and turned it into a successful business and networking community for wedding pros… all while navigating a messy divorce, single parenthood, and her own resistance to delegating work.
She also has a lot of really helpful advice for wedding planners. Keep reading for a peek of what’s in store for this episode, and then click play above to hear Katie’s full interview.
The Toddler Years of Your Wedding Business
Do you ever feel like your business is so needy? Like it’s pulling on you, demanding all your attention, and making messes at every turn.
You’re in the toddler years of entrepreneurship, and we get it. And maybe you deal with it like you do in parenthood: crying in corners, sneaking snacks in the laundry room, and just wishing for a moment of peace and quiet.
And you can also get through it by focusing on the joys of entrepreneurship, and what made you so passionate about wedding planning in the first place.
Tune in to get Katie’s top tips for reining in your business during these stressful stretches so that you spend less time crying over your computer and more time doing the work you love.
Finding the Source of Your Business Problems
One of the most fruitful parts of this week’s episode is when Katie walks us through the 5 elements of business. This is the ultimate way to diagnose problems in your wedding business so you aren’t getting burnt out on the wrong tasks.
Feel like you’re working hard but don’t have the money to show for it? Scared to look at your profit margins?
Katie gives you encouragement to get your numbers under control, and she reveals why revenue doesn’t mean anything if you have low profits and low energy.
Sales Advice for Wedding Planners
Many wedding planners aren’t natural-born salespeople, and that’s ok. Katie Lyth shares the secret that may revolutionize how you view sales: you don’t have to learn everything about sales. You just need to solve your own specific problems.
How do you do that? Look at where you’re losing bookings. Are you getting inquiries that can’t afford you, or emails that aren’t answered? Do couples book different planners, or are they ghosting before they even schedule a call with you?
Katie outlines common issues in customer journeys so you can streamline your entire sales process. She’ll also give her top tips for a sales call that actually converts.
And if you find that your issue really is with marketing, Katie has got solutions there too. Tune in for her advice about social media posts that tell a couple why they need you.
And… Katie Lyth’s #1 Advice for Wedding Planners
Feel like you’re losing some of your passion for wedding planning? Or want to make sure you’re building a work-life balance that lasts? Katie shares her #1 advice for wedding planners and why staying curious could keep you in business.
More from Katie Lyth
To hear our full interview with Katie, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Katie for sharing these insights with our Timeline Genius community.
Katie built her business – and an entire community – while facing single parenthood and a difficult divorce. We hope this interview is a reminder that your personal hardships don’t have to define the success of your business.
Show Notes:
- Join Katie’s wedding business coaching program here.
- Check out WedPro Studio, a software that helps you run every element of your wedding business.
- You can purchase Katie’s book “The Profit Shift: Work Less, Earn More and Love Running Your Wedding Business” here.
- Today’s other book recommendations include “Start With Yourself” by Emma Grede and “Atomic Habits” by James Clear
- Questions? Get in touch with Katie or Eddie
- Save time and work smarter – sign up for your free trial of Timeline Genius.
