Most wedding and event pros understand the power of Pinterest when it comes to designing events or gathering inspiration. Many have probably dealt with a Pinterest-happy client or two who couldn’t seem to get enough of the endless creative ideas the platform has become famous for. But, most service based businesses in the wedding and event space don’t know how to turn their love-hate relationship with Pinterest into a lead generating machine to help them grow their business.
Engaged couples across the globe – and in your local area – look to Pinterest for inspiration as they plan their big day, while businesses and corporations are increasingly turning to Pinterest for ideas for their next meeting or event. Florals, venues, lighting, video, decor, cakes — with more than 450 million active users each month, Pinterest is vital for industry pros looking to generate new leads.
Though many refer to Pinterest as a social media site, it’s important to understand that it’s a “search and discovery” platform where users go to find ideas and solutions (think Google and YouTube). If you want to build a successful Pinterest profile that brings you the right kind of inquiries, you’ll want to develop a set of strategies that are different from the ones you use on social networking platforms, like Facebook and TikTok.
Pinterest is the long game, meaning it can take some time for your efforts to pay off, unlike social media or email marketing, which are quick, immediate hits. If you’re hoping to generate new business from Pinterest, now’s the time to dive in to set yourself up for leads in the future.
Here’s how to set your service-based business up for Pinterest success in 2023.
