Wedding Industry Biz

The Ins and Outs of Diversifying Your Business

If COVID has taught us anything in the way of owning a business, it’s that we can no longer remain stagnant with our offerings or our revenue streams. Diversification has been a lifesaver for many, particularly in an industry where our livelihood relies on weddings and events.

That said, it’s understandable that diversifying is no easy feat – it takes a lot of trial and error, market research, and identifying the needs and wants of your clients to ensure that it’s a successful, worthy investment.
READ MORE “The Ins and Outs of Diversifying Your Business”

Wedding Industry Biz

Stay Focused While Working from Home

By now, most of us have settled into a comfortable work-from-home routine due to the pandemic. Yet, even if you’ve been working remote for six months or more, it can still be a challenge to stay focused — especially when you have spouses sharing your workspace and kiddos home for virtual learning. The balance between work and home life has been particularly difficult in the wake of nationwide stay-at-home orders, so you’re not alone if you feel like you’ve been carrying too much weight on your shoulders.

While there isn’t much we can do about returning to work outside the home, there are plenty of tips and tricks that can help you set boundaries at home and find more focus and flow during your working hours (even if it’s at the kitchen table).
READ MORE “Stay Focused While Working from Home”

Wedding Industry Biz

How Terrica Skaggs is Weathering the COVID-19 Storm

Proactive Tips for Your Business Right Now

It’s crazy out there! We know so many of you have been dealing with postponements, cancellations, and straight-up anxiety. It’s affecting everyone and everything in one way or another. But we are here to help you through it!

We reached out to award-winning planner and industry speaker, Terrica Skaggs, to get her tips on how to weather the storm. And here’s what she said:

1. Be proactive in reaching out to your clients.

This is a really uncertain time for everyone, but you can be a source of stability for your clients. I recommend you call your vendors and venues and ask them what future dates they have available. Become knowledgeable about their cancellation and postponement clauses. Then call your clients and offer new dates and explain new options — also, offer help with making the switch. Your clients will be relieved that their event will still go on, and your venues and vendors will be grateful for your effort.

2. Communicate clearly. 

Your clients will have a lot of questions about what this all means for them. Not just clients with immediate events, but clients who may have events later in the year and still need meetings and calls. I suggest you develop a communication system that prioritizes those who need you immediately, but that also sheds light on how this may impact your business going forward. This could mean, for example, going virtual for meetings as opposed to meeting in person. Be sure to detail the actions you’re taking to keep yourself and your clients safe, while also remaining efficient and available.

3. Use this time at home to invest in your education and your business.

Eventually the storm will pass and your bookings will continue. Where will your business be on the other side? I recommend you use this time of postponement to continue to improve your business. Listen to podcasts, work on your marketing and social media, and take online courses in areas where you feel weak. Use this period to devote time to that one project you always said you wanted to do but never had the time for.

Right now, Timeline Genius and The Bridal Society have teamed up to offer a Wedding Day Timeline Certification Course. It’s entirely online and go-at-your-own pace. If you’re looking to level up your accounting, contracts, or automations during this time, here are a couple of hand-picked podcasts on budgetslegal issues, and systems.

4. Stay connected to your tribe.

Social distancing doesn’t mean social disappearing. I personally checked in with my venues and caterers to ask how they were doing and to let them know I was thinking of them. It took me two seconds to type, but the impression was huge. Many of them responded to thank me for being the bright spot in their day. It’s hard for all of us. Whatever we can do to support each other is beyond important right now. The relationships you foster today will be the ones who will help strengthen your brand tomorrow. It’s also good for you — you need to stay connected to those who are going through the same thing as you, those who know the pains and who can also offer different viewpoints and support.


Meet Terrica Skaggs 

Terrica’s weddings and expertise have been featured in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, Style Me Pretty and a host of other media outlets. In addition to leading a rockstar team at her planning and design firm, she also owns The White Lounge — a contemporary wedding planning studio for couples and wedding professionals. 

Visit Terrica on Instagram and her website

Stay strong, Timeline Geniuses!#weather-the-storm


Wedding Industry Biz

How to Collaborate on Your Wedding Day Timelines With Vendors, Team Members, and Clients

Wedding Day Timelines Are a Team Effort 

As a professional planner, you’re well-aware that creating and executing a thorough wedding day timeline is never just a one-person job. Weddings are complex events that involve multiple parties – from venues and vendors, to the wedding party and event guests. You know that before you can finalize your wedding day timelines, you need to incorporate input from all of these parties. Getting feedback from relevant people helps you ensure that everybody is on the same page, so the big day goes off without a hitch.

But you may be thinking… collaborating on wedding day timelines is easier said than done. Having interviewed hundreds of experienced wedding planners over the last six years, I know this to be true. So I ask you to consider two important questions: First, what makes collaborating on wedding day timelines so challenging, even for seasoned planners? And second, is there a way to do it better, faster, and more easily? (Hint: Keep reading, and you’ll find there is.) READ MORE “How to Collaborate on Your Wedding Day Timelines With Vendors, Team Members, and Clients”

Wedding Industry Insider Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!
READ MORE “WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan”

Wedding Industry Insider Podcast

WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success

Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!
READ MORE “WII 038: Kathryn Porritt Breaks Down the Four Pillars of Your Marketing Success”

Wedding Industry Biz

Five Tips For Making The Most Of Wedding MBA

It’s the final countdown to Wedding MBA and we are looking forward to connecting with you while sharing all of the great things Timeline Genius has to offer. We’re finalizing task lists and busting out our most comfortable footwear, but before we head out, here are a few tips to make the most of the conference.

Stop By Our Booth!

We love meeting our Timeline Genius community members, so definitely stop by booth #2431C and say hello. Be sure to grab a bunch of special referral cards to hand out during the conference! For every referral of a paid annual subscription, you will receive two free months on your account!

Check out our Floor Talk!

Our CEO Eddie Babbage will be presenting a Floor Talk on 11/6 at 1p.m.  He’ll be sharing some expert tips and tools for saving hours on your timelines!  Be sure to stop by and say hello!

Connect with the speakers as much as possible.

One of the best parts of Wedding MBA is the list of incredible speakers!  After each session, many speakers hang out to answer questions.  Introduce yourself and take some time to get answers to your questions.

Have a plan.

Take a moment to identify the speakers, vendors, venues and peers that you want to make sure to meet. Map out your time so that you can fit it all in!  Bring business cards to pass out, and a business card holder to collect cards from other people.


Get to know other wedding professionals who can expand your network, share best practices, and help you build your knowledge and skills.

Remember, the key to a strong connection is listening. Don’t be afraid to ask questions and share a genuine interest in the person you are connecting with.

Bonus tip: Check out our Vendor Relationship Guide for more advice on forging new connections.

Want to connect more?

Join our Facebook Group!


See you soon!