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Starting your wedding planning business from scratch? You’re going to need a good marketing plan – something that showcases the kind of work you want to do while drawing in your ideal clients.
This week on Wedding Industry Insider Podcast, we sit down with Chelsea Brooke, a wedding planner and designer who specializes in weekend-long, nature-inspired events. Today, Chelsea is a respected pro whose business supports her lifestyle. But in 2016, she was starting from nothing… and she had 3 Instagram followers to prove it.
Tune into this fantastic interview to discover Chelsea’s earliest marketing plan, which included 9 styled shoots and a daily Instagram flow. We’ll also discuss Chelsea’s other business ventures, her descent into burnout, and how she reinvented her business and lifestyle, complete with a risky name change and a slimmed-down client list.
How Chelsea Brooke Built and Rebuilt Her Wedding Planning Business
When Chelsea started her business, she went all in, giving up a lot of time and energy toward it. It brought her a lot of success, but it wasn’t sustainable. Now, her journey can serve as a blueprint for other wedding planners wondering what it takes to grow a business, and get it to a place where you’re in control of your time and energy.
How Often to Post on Instagram for a Wedding Business
When Chelsea started her business in 2016, she posted on Instagram every single day for three years straight. Without any events to showcase, she had to get creative, so she planned and executed nine styled shoots in her first year.
Does that sound like a lot? It was. But it got her business where she wanted it to be. And even now, Chelsea continues to commit a lot of time to social media marketing (be sure to checkout Chelsea Brooke’s Instagram here).
Be sure to listen to the full episode for Chelsea’s tips on Social Media marketing and how to rank high on Google (she’s got lots of insight into SEO for wedding planners).
Opening a Second Company as a Wedding Pro
Through the years of our wedding business podcast, we’ve heard so many stories of how wedding pros persevered through Covid. One of Chelsea Brooke’s strategies was opening a second business that provided rentals for weddings.
During today’s interview, Chelsea describes how she built her wedding rental business and why she eventually sold it. It’s a great reflection on how we frame failure and how we can let go of things weighing us down.
The Big Risk: Changing Her Wedding Business Name
After navigating burnout and exhaustion, Chelsea knew it was time to make some changes. So as she restructured her wedding planning business, she also gave it a new name. The issue? She had put so much time and effort into Google rankings and local recognition under the previous name.
But still, Chelsea gave it her all. And as she rebuilt her business, she built it in a way that served her. And what she did this time can be the ultimate guidebook for anyone wanting to create their business the smart way.
Chelsea Brooke’s #1 Advice for Wedding Planners
We learned so much about how Chelsea leaned into her strengths and found so much success. But leaning into them too much was also the source of her burnout.
So how do you find the right balance? Chelsea’s got great advice for creating systems that support your strengths.
More from Chelsea Brooke
To hear our full interview with Chelsea, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen!
We want to say a special thank you to Chelsea for sharing these insights with our Timeline Genius community.
Chelsea grew a wedding business from nothing… and learned a lot of lessons the hard way. We hope her advice helps you get on a path toward success.
Show Notes:
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- Interested in a wedding planner mentorship with Chelsea? Reach out to her via email here.
- Follow Chelsea on Instagram here.
- Learn all about Chelsea Brooke Events here.
- For more SEO tips, Check out this great Wedding Industry Insider episode with Sara Dunn.
- Questions? Get in touch with Chelsea or Eddie
- Create systems that support your strengths: try Timeline Genius for free.
