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How do couples find your wedding planning business? Maybe you pay for ads, post on social media, or work hard on your SEO. But for many of us, our favorite clients come from vendor referrals.
After all, fellow wedding vendors can become your most vocal supporters, bringing you couples that are excited to work with you.
But how do you earn your spot at the top of vendors’ hearts – and recommendation lists? Today on Wedding Industry Insider Podcast, we’re talking with Kayla Madden to get her secret sauce for impressing vendors and standing out as a wedding planner.
Kayla Madden is the Lead Wedding Planner & Designer and Founder of Madden Made Events, which specializes in bespoke, unexpected, and experiential weddings in New England and New York.
We had a lot of fun talking with Kayla and learning how her background in fashion ushered her into her life as an entrepreneur and wedding planner. Listen in as Kayla talks about the many ways she attracts her ideal clients, and how vendor relationships became a driving force behind her success.
Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics:
- How vendor referrals look different in the digital age – and how you can use that to your advantage
- One booking form question that shows Kayla which clients to take on
- Kayla’s genius-level Instagram strategies that ensure she’s getting in front of her ideal clients
- One conversation that will help you impress vendors and level up your planning skills
- And… Kayla’s #1 advice for wedding planners
To hear our full interview with Kayla Madden, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!
We want to say a special thank you to Kayla for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
- Today’s book recommendations from Eddie are “Traction: Get A Grip On Your Business” by Gino Wackman and “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
- Questions? Get in touch with Kayla or Eddie
- See what Timeline Genius can do for you!
