Wedding Industry Insider Podcast

WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson

You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients. 

So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you. 

We’ve got Wedding Business Strategist Heidi Thompson from Evolve Your Wedding Business with us, and she’s sharing the best ways to strike a balance between authenticity and alluring marketing. Soon, you’ll be highlighting your most genuine (and most unique!) skills that will stand out to wedding clients. 

Heidi has fantastic advice for standing out to the best clients without getting bogged down by comparisons, complicated analytics, and inauthentic marketing strategies. Don’t worry, you still get to be yourself, but in a way that shows you’re exactly who wedding clients need!

Here are some of our favorite lessons from this interview:

  • Why watching “Legally Blonde” can help you balance authenticity and marketing
  • How to create your own category for yourself so that you don’t become a victim of comparison and competition
  • Step-by-step instructions for interviewing past clients so you can get more great bookings 
  • Key ways you need to shift your marketing strategy over time
  • And, Heidi’s #1 piece of advice for wedding professionals

To hear Heidi’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Heidi for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes: