Wedding Industry Insider Podcast

WII 139 – An Advertising Plan That Pays Off with Mark Chapman

You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. 

So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? 

To get the best answers, we’re talking to Mark Chapman, president of The I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!).

Mark has so much knowledge to share – here are some of our favorite highlights from this episode of Wedding Industry Insider:


    • Mark is giving a cold-hard budget for how much you need to spend on advertising to make it worth it (Yes, an exact number!).
    • You don’t HAVE to know your ideal customer to start advertising. In fact, advertising can help you pinpoint your target customer.
    • The questions you need to ask before you begin advertising. 
    • Mark’s revealing the best platforms to begin advertising – and why!
    • And, Mark’s #1 advice for wedding planners.


To hear Mark’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! 

We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes: