Wedding Industry Insider Podcast

WII 137 – How to Use Data to Drive Growth with Shauna Smith

You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to? 

Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: data analytics

If analyzing data feels like a huge, impossible task, then this episode of Wedding Industry Insider Podcast is for you. We’re joined by Shauna Smith, Director of Business-to-Business Marketing for The Knot Worldwide, and she’s sharing fantastic advice for using data to scale and grow your wedding planning business. 

The good news? You don’t need a special degree or access to detailed studies to use data in your business. In fact, some of your most valuable data is trends and feedback from your own clients. 

That’s why we love this interview so much – Shauna shares her immense expertise while offering actionable steps anyone can take to make informed decisions for their business. Here is some of what you can look forward to:

  • How to narrow down the many ideas and directions you have for your business
  • Trends and values among Gen Z couples
  • How to turn your unique business data into easy-to-analyze spreadsheets
  • Tips for making sure your website is ready to draw in your ideal client
  • And, Shauna’s #1 advice for wedding planners!

To hear Shauna’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! 

We want to say a special thank you to Shauna for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes: