Wedding Industry Insider Podcast

WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients

While this guest booked her first wedding for $450 and used her mom as free labor, today her company grosses 1.5 million a year. To hear more, click play to tune in!

Sara McCall is the Founder & CEO of Stunning and Brilliant Events, a luxury, full-service wedding and event planning company. Motivated to empower other women, she has grown Stunning and Brilliant Events into 9 successful franchise locations across the U.S. Together, she and her team have planned over 1000 weddings in the last 11 years. In addition, Stunning and Brilliant Events has made the Best of The Knot Weddings for over a decade.

On top of her own background in corporate events and B.A. in Graphic Design, she’s had the privilege of learning from industry leaders including David Tutera and Breston Bailey. Sara is also an industry educator with recent speaking appearances at Event Source and Wedding MBA. 

In this episode, Sara talks about how her marketing perspective influences her business decisions and shares what you can do to better reach your audience.

Episode highlights & action steps:

  • Plan consistent posting on social media, even behind-the-scene reels 
  • Use strategies like taking polls to learn more about your audience 
  • Build a reputation for the experience you create 
  • Establish protocols, such as month-out communications 
  • Figure out what you’re great at and lead that for your team
  • Explore the possibility of franchising
  • Her #1 piece of advice for wedding professionals

To hear Sara’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! 

We want to say a special thank you to Sara for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes: