Podcast: Play in new window | Download | Embed
Subscribe: RSS
Is expanding your business one of your goals? Do you want to learn more about how to do it? According to this guest, the first step is to figure out the numbers that reflect not only where you’re at but also where you want to go.
So, be sure to tune in for this podcast episode!
Lindsay Landman is the President and Creative Director of Lindsay Landman Events, a planning, design, and production firm that executes events in New York and around the world. Celebrating its 20th anniversary in 2021, Lindsay Landman Events has its own complete in-house production team, as well as headquarters in both New York and California. BizBash even named Lindsay in The BizBash Top 1000 People in the U.S. Event Industry. She also has been recognized as one of the world’s best wedding planners by VOGUE, Harper’s BAZAAR, and BRIDES.
In this episode, Lindsay challenges common misconceptions about pricing and explains why scaling requires more than booking a client with a larger budget. Specifically, she breaks down what you can do to successfully scale your wedding planning business.
Here are some of the key points that Lindsay discusses:
- Why figuring out the math for your business model is unsexy but fundamental for your success
- How to quantify what you need to charge in order to produce the next level of events
- Why you must first build the business structure that will be able to deliver what the ideal client will expect (rather than booking a higher paying client yet being unprepared)
- The mentality she brought to working with a business coach (as it turns out, that coach was Sean Lowe!)
- Why the price a client is willing to pay should have no bearing on what you charge
- Her #1 piece of advice for wedding professionals
To hear Lindsay’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes.
We want to say a special thank you to Lindsay for sharing these insights with our Timeline Genius community.
Please take this information, act on it, and carry on the journey toward fulfilling your dreams!
Show Notes:
-
- Get in Touch Follow her @LindsayLandman
- Revisit WII 003: Sean Lowe Shares Powerful Pricing Strategies to Dramatically Increase Your Revenue
- Get a quick free demo with Timeline Genius! Or contact our Business Development Manager Brooke Bowenschulte at brooke@timelinegenius.com. (She loves hearing from you!)
- Get in Touch Follow her @LindsayLandman
