Wedding Industry Insider Podcast

WII 063: Tayler Cusick Hollman Shares Five Steps to Create an Effective Marketing Plan

As a special treat, we’re reissuing one of our all-time, top downloaded interviews, and it’s one you don’t want to miss!

Do you have a marketing plan for your business, or are you figuring it out “on the fly”?

For many people, it’s the latter.  But, if you want to market effectively, then you need a strategic plan. In this episode, that’s exactly what we’ll help you create.

Tayler Cusick Hollman is the owner of TAYLRD Media & Designs. Specifically, this boutique agency provides digital marketing and copywriting for wedding industry professionals.  TAYLRD Media & Designs also offers creative direction for any business from startups to established ventures. You might even know Tayler as the co-founder of Sourced Co. and the former Marketing Director of Aisle Planner. However, after this episode, we bet you’ll join those who call her the wedding industry whisperer.

In this interview, Tayler shares five simple steps to create an effective marketing plan.

In particular, here are some of the important points that Tayler discusses:

  • Why you need a marketing plan to have a sustainable business
  • Using a four-part outline to shape your marketing plan
  • Writing a niche statement about what makes you stand out
  • Creating a Customer Map for your ideal client
  • Gathering “gold-standard” customer data points
  • The two types of business resources that should inform your tactical marketing plan
  • Her top piece of advice for wedding industry professionals

To hear Tayler’s interview, press the play button above. And be sure to subscribe to our podcast in iTunes to learn more about how you can grow your wedding business.

We want to say a special thank you to Tayler for sharing these insights with our Timeline Genius community!

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!


Show Notes: