Wedding Industry Insider Podcast

WII 039: Tayler Cusick Hollman Shares Five Steps for Crafting an Effective Marketing Plan

Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!

Tayler Cusick Hollman is the owner of TAYLRD Media + Designs, a San Diego-based marketing consultancy that specializes in working with wedding industry professionals. She’s also a cofounder of Sourced Co., a company that offers stylized stock photography curated especially for creatives and wedding professionals. Previously, Tayler served as the Editor in Chief of Aisle Planner, and she’s helped numerous wedding industry clients take their businesses to the next level.

In this interview, Tayler shares five simple steps for creating an effective marketing plan. She also shares details about Sourced Co. and explains how it can help you better market your business.

Here are some of the key points Tayler addresses:

  • Why you need to create a marketing plan if you want to build a sustainable business
  • How to write a niche statement that communicates what makes you different
  • How to create a Customer Map of your ideal client
  • Creative ways to gather audience insights and “gold-standard” customer data points
  • Two key types of business resources that inform your tactical marketing plan
  • How to document your marketing plan using a four-part outline
  • The importance of setting actionable business goals as part of your marketing plan
  • Her top piece of advice for wedding industry professionals

To listen to this value-packed interview, press the play button below. Or better yet,  subscribe to our podcast in iTunes to learn more about how you can grow your wedding business.

Thank you, Tayler, for taking the time to share your expertise with us and for being a part of the Timeline Genius community!


Show Notes: