Wedding Industry Insider Podcast

WII 007: Tami Forero Reveals How to Craft a Highly Profitable Business Model

Is your planning business earning enough profit to give you the life you want?

If you have any hesitation answering “Yes” to this question, then this podcast episode is for you!

Tami Forero is the CEO of Forté Events, a successful strategic event design and production firm based in Colorado Springs. She has 24 years of event planning experience, and she’s a sought-after national speaker.

In this interview, Tami gives you a detailed method for crafting a highly profitable business model for your planning company.

Here are some of the valuable points Tami addresses:

  • How to weigh the pros and cons of flat rate and percentage pricing models
  • How to set your pricing in a methodical way (Hint: Do not simply mimic other planners’ pricing.)
  • Why hotel commissions can transform your business and how to get them
  • How to properly/legally treat people as independent contractors to reduce expenses and gain flexibility

To hear Tami’s interview, you can press the play button below. And be sure to subscribe to our podcast in iTunes.

I want to say a special Thank You to Tami for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!



I'm the Founder and CEO of Timeline Genius. My mission is to make it painless and easy for wedding planners to create awesome timelines.


  1. Hi Eddie,

    This was a wonderful podcast! I really enjoyed and Tami is fantastic! I’m President-Elect of Meetings Professionals International Philadelphia Chapter and Tami is the perfect person I’ve been looking for to speak at our monthly program. Thank you again for sharing! I look forward to hearing the rest of your podcasts!


  2. Hello Eddie,
    First of all, thank you for having this wonderful idea of the podcast for the event industry. And secondly, I really enjoyed listening to the entire interview with Tami. It was really perfect timing because I am going through a phase where I’m meeting with professionals within the industry, looking for answers and guidance that will help me defined more clearly my business structure and goals. I’m an event planner as you must know, and I’m still working on having my revised business plan completed , and your questions in this interview as well as Tami’s insights confirmed some of the doubts I’ve been having; it really helped a lot. Love everything that was discussed, especially the pricing “mystery” part (LOL).

  3. Great podcast episode! I’m glad that Tami explained the pricing structures, time is worth the money and in our industry we don’t talk enough about this. This is one of the reasons why young wedding planners fail, they don’t know how to run a profitable business. Pricing (and life-work balance) are huge sections in all of my coaching programs 🙂

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