“Who are you?” “What do you need?” “How can I help you reach your goals?”
These are the kinds of questions that can elevate your business and bring you closer to your dream clients.
In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying weddings.
James Christianson and Otto Schulze are the founders and co-owners of James x Schulze, a luxury wedding photography brand that was named one of the Top Wedding Photographers in the World by Harpers Bazaar.
They also help others break into the luxury market through Sage Journey, their training program that’s tailored for wedding photographers.
In this week’s episode, we get great advice from James and Otto that will help all wedding vendors – especially planners – elevate their work and appeal to high-end clients.
Best of all, you can put their advice to work today. After listening to this episode, you’ll have a list of tasks that will help you move into the luxury market.
“Your brand is your reputation.”
For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.
No matter where you are with your branding, today’s episode is for you!
Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country.
Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.
We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship.
Think of the moment that you knew you wanted to do weddings. Do you still plan from that place of inspiration? Because this planner taps into that feeling to create enchanting experiences and challenges you to do the same.
Ashley Smith is the Principal of Ashley Smith Events, a team of experience-based designers specializing in destinations globally. With almost two decades of experience and a background in International Business and Hospitality, she brings out-of-the-box thinking to event planning and production. Known for creating magical dreamscapes, her work is featured in Carats & Cake, The Knot, Junebug Weddings, Ruffled, 100 Layer Cake, Green Wedding Shoes, Refinery 29, California Style & Culture, Bizbash, and other leading industry publications. Additionally, she has made the Best Planner list by BRIDES for the last five years (2017-2022).
In this episode, she recalls helping at a summer wedding in Spain and witnessing the father of the bride become overcome with emotion. Moved by the moment, she gained a new outlook on weddings and became passionate about cultivating unique and personalized events. In particular, she encourages you to embrace adventurous ideas and take risks in order to create authentic and memorable celebrations.
If you think your business isn’t big enough to create change, then catch the lessons from today’s guest. With her business partner, she disrupted an industry and brought in over 20 million dollars in revenue last year.
Diana Ganz is the Co-founder of SuitShop, the premiere destination for affordable, size-and gender-inclusive, and yours-to-keep suiting. A graduate of MIT’s Sloan School of Management, Diana teamed up with her childhood friend and fashion design guru Jeanne Foley to give couples a better option for their wedding attire. Launched as The Groomsman Suit in 2016, they rebranded as SuitShop to also include non-binary and women’s suits. Ultimately, SuitShop lets consumers purchase a quality, well-fitting suit for a price that’s less, or at least comparable, to the costs of traditional tux rentals. With virtual appointments as well as five showrooms, SuitShop is revolutionizing the purchase of suits and tuxedos for everyone.
In this episode, Diana shares how SuitShop grew from an apartment launch to a multi-million dollar business. Specifically, she breaks down the business approach that has fueled SuitShop’s success.