Wedding Industry Insider Podcast

WII 083: Troy Williams on the Role of Artistic Intuition in Designing Moments Your Guests Will Feel

Whether it’s a detail designed for the guest of honor or one sitting off to the side, this industry leader says the key to producing events that keep people talking is to bring joy to planning each moment the guest will experience.

To hear more, be sure to tune in to this podcast episode!

Troy Williams is the Principal + Event Designer at Simply Troy Lifestyle + Events, where he designs and produces events for celebrity, corporate, social, and charity clients. With over 20 years of industry experience, his background includes working as a Senior Publicist for Warner Bros. Pictures on over 450 premieres and special events. He is also a national speaker, television host, and lifestyle expert. Additionally, he was recognized in BizBash 500 Most Influential Event Professionals, and he is listed as a top wedding planner by Harper’s Bazaar, PartySlate, and Brides.

In this episode, Troy talks about the roles that gratitude, kindness, and intimate details play in designing events filled with unforgettable moments. Specifically, he says to listen to your intuition so that what you create will be authentically felt by others. 

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Certified Timeline Genius

Congratulations to Our Certified Timeline Geniuses!


Did you know that you can become a Certified Timeline Genius? With Timeline Genius, you can become a certified expert at creating wedding day timelines!

In fact, we’re proud to show off the profiles and spotlight pages of our newest Certified Timeline Geniuses – right here! Just click on the links below to learn more about each wedding planning professional.

Congratulations to all our amazing planners who became Certified Timeline Geniuses this week! We applaud you for strengthening your timeline creation skills and elevating the standards for our industry!

Are you ready to become a Certified Timeline Genius? Get your own certification at

Wedding Industry Insider Podcast

WII 074: Laurie Arons Discusses the Importance of Loving What You Do and Taking Risks

What do you think is the most important factor in a wedding planner’s success? This week’s guest, whose clientele includes Sofia Coppola, Vanessa Getty, and Christy Turlington, says it all comes down to her love for bringing people together and creating once-in-a-lifetime moments.

So, be sure to tune in, because this episode is one you don’t want to miss!

Laurie Arons is the Founder of Laurie Arons Special Events, a full-service event planning company based in California. With over 25 years of industry experience, Laurie is also an educator who designs and hosts an annual destination Wedding Planner Masterclass.  Additionally, she is recognized in three premier lists of top wedding planners: Vogue, Martha Stewart Weddings, and Harper’s Bazaar. In similar fashion, her work is featured in countless publications, including W, Vogue, Martha Stewart Weddings, C Weddings, People, Glamour, Town & Country Weddings, Geraldine Magazine and InStyle Weddings.

In this episode, Laurie talks about how her love of wedding planning motivates everything else, including launching her company and tackling the design challenges that have made her a leader in the wedding industry.

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Wedding Industry Biz

Getting Creative with Food: How You Can Inspire Your Clients Through Food

By Heather Jones, Wente Vineyards

Inspiring a couple for their wedding is one of those things that can be easier said than done. For photographers, they have beautiful images, while event planners and designers can put together a vision board of ideas. For caterers however, inspiration can be more difficult, unless the couple are foodies already. The good news? The catering industry has grown over the last few years, with new innovations, trends, and artistic creations abound. We’ve got a few of our favorite ideas to get your clients excited and inspired below.
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Wedding Industry Biz

Setting Client Boundaries


By Emily Sullivan, Emily Sullivan Events

There aren’t too many industries as deeply personal as event planning, and wedding planning in particular. Our clients are anticipating once-in-a-lifetime events. They are excited, overwhelmed, and fully committed to their celebrations, and they expect their planner to be the same. In the wake of their enthusiasm, they can lose sight of the customary business-client relationship. It is the planner’s responsibility, in all cases, to set appropriate boundaries for clients to both maintain order to ensure that we keep feeling personal satisfaction in the work we do.
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Wedding Industry Biz

Building Wholesale Relationships to Increase Your Bottom Line

By Audrey Isaac,

When your business is running efficiently, your marketing and pricing are just right, and your team is top-notch – so, what’s next? What options do you have for increasing revenue and pushing your bottom line to the next level? It’s time to build profitable wholesale relationships.
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Wedding Industry Insider Podcast

WII 022: Shannon Underwood Helps You Become a Successful Speaker in the Wedding Industry

Wanna elevate your personal brand by becoming a successful speaker in the wedding industry?

If so, then this podcast episode is for you!

Shannon Underwood is the Conference Director for the esteemed Wedding MBA conference in Las Vegas. Her responsibilities include managing trade show booths, designing content for classes, and hiring and training all of the conference speakers. Shannon’s role at the Wedding MBA conference has given her a perfect vantage point for studying the techniques of many of the top speakers in the wedding industry. Her professional experience has also perfectly positioned her to know how to get the most out of attending wedding industry conferences.

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