If you think your business isn’t big enough to create change, then catch the lessons from today’s guest. With her business partner, she disrupted an industry and brought in over 20 million dollars in revenue last year.
Diana Ganz is the Co-founder of SuitShop, the premiere destination for affordable, size-and gender-inclusive, and yours-to-keep suiting. A graduate of MIT’s Sloan School of Management, Diana teamed up with her childhood friend and fashion design guru Jeanne Foley to give couples a better option for their wedding attire. Launched as The Groomsman Suit in 2016, they rebranded as SuitShop to also include non-binary and women’s suits. Ultimately, SuitShop lets consumers purchase a quality, well-fitting suit for a price that’s less, or at least comparable, to the costs of traditional tux rentals. With virtual appointments as well as five showrooms, SuitShop is revolutionizing the purchase of suits and tuxedos for everyone.
In this episode, Diana shares how SuitShop grew from an apartment launch to a multi-million dollar business. Specifically, she breaks down the business approach that has fueled SuitShop’s success.