Wedding Industry Insider Podcast

WII 114: Use These Resources to Take Control of Your Financial Reality

Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.

Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana.  With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others. 

In this episode Bree talks about the best things you can do to get intentional about your current and future finances.

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Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

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Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

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New Feature

[New Feature]: 3 Feature Options to Give You More Timeline Customization!

Here they are! Three features you requested! 

Now, you can bulk email all wedding parties, select your default time increments, and set your preferred font sizing

Which means you have even more options to customize your timelines and personalize your account settings!

Read More “[New Feature]: 3 Feature Options to Give You More Timeline Customization!”

Wedding Industry Biz

How to Use Technology to Create a Better Brand Experience

Creating a better brand experience is at the forefront of most business operations. After all, clients who enjoy working with you are more likely to leave five-star reviews and send referrals your way. With the event industry continuously changing, it’s essential to stay on top of the experience you provide clients and use tools that will allow you to do so.

The one thing you need to stay ahead of the curve? Technology.

The COVID-19 pandemic led to an even greater shift into the digital world, with events taking place over Zoom and client communication remaining completely online. As a result, being tech-savvy is no longer a bonus for those looking to work with an event professional. Now, it’s a must-have.

Luckily, you can use technology to create an outstanding brand experience for your clients, from booking to onboarding.

Here are five ways your tech solutions will help you stand out.
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Wedding Industry Insider Podcast

WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale

To gain control of your business, you need to map out your standard operating procedures (SOPs). Today’s guest explains where you can start.

Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene has over 20 years of industry experience. Her work has been featured in publications such as Modern Luxury and B Collective. Additionally, she is a leading industry speaker, author, coach, and educator.

In this episode, Irene challenges you to gain control of your business. Specifically, she highlights the importance of building relationships that later yield invaluable referrals, getting clear about the details of your procedures, and knowing your goals.

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Wedding Industry Insider Podcast

WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin

Imagine that you not only quit your job but also took out a small business loan. In addition to that, you’ve only been married for 3 weeks. And then you learn the business you bought is basically sinking. What do you do? Today’s guest made a choice:

“I decided that I was committed to figuring it out, even though the fear of failure and the fear of unknown and the fear of never getting out from underneath the reputation – those fears were super, super strong.”

Megan Gillikin is the founder and owner of The Planner’s Vault, an educational resource and community-based network for wedding planners. She is also the host of the Weddings for Real podcast as well as an industry educator and speaker. Additionally, she is the owner of A Southern Soiree, a wedding and event planning company that she rebranded and revitalized after purchasing it in 2010.

In this episode, Megan shares about the lessons she gained from purchasing and rebranding an existing wedding planning business. Specifically, she talks about how she uses the experience to now help other wedding planners achieve their business goals.

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Wedding Industry Biz

10 Questions to Ask to Qualify Your Potential Client Couples

You’re ready to get more clients, but how do you know which ones are right for you? 

Start by qualifying leads in order to figure out which couples will be the best fit. 

Remember, it’s necessary to resist the urge to take on every client that comes your way. 

Because if you want to grow your business and earn what you deserve, then you need to make sure you’re working with your ideal clients. 

So, when you’re on a discovery call or or at a first meeting, be sure to ask these 10 questions.

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Wedding Industry Insider Podcast

Join Top Industry Leaders for Wedding Industry Insider Presents Milestone Matinee!

As you know, summer is a busy time for wedding planners. Which is why you deserve events that inspire you as well as offer ongoing industry education! 

Fortunately, Timeline Genius is doing just that – on July 12, 2022, from 1-2pm ET, and you’re invited! As the Wedding Industry Insider podcast reaches its 100th episode (featuring Tara Guérard!), Timeline Genius is celebrating this milestone!

Wedding Industry Insider Presents Milestone Matinee is a free virtual event that gives you the rare chance to hear a panel of our podcast guests talk about actionable steps for business growth!

The panel includes Tara Guérard, Brooke Keegan, Donnie Brown, Aleya Harris, Carrisa Kruse, and Jade Robinson, and everyone who registers will receive a digital swag bag (released on July 1st).

So, join us in celebrating this milestone achievement and be sure to save your spot now for our Milestone Matinee!

Meet our Milestone Matinee Panelists!

Aleya Harris, CPC, Owner of Flourish Marketing

As a StoryBrand Certified Guide, Aleya helps entrepreneurs produce results without choosing between profit and purpose. In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. Aleya appears in Episode 94 and offers specific strategies for your online marketing.

Brooke Keegan, Owner & Creative Director at Brooke Keegan Special Events

Brooke is also the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, both Harper’s Bazaar and Brides Magazine recognized her as one of the world’s top wedding planners. Brooke discusses the secrets to percentage model pricing in Episode 67 of the Wedding Industry Insider podcast.

Donnie Brown, Owner at Donnie Brown Weddings & Events

Donnie is known as the Dallas Celebrity Wedding Planner and Decor Specialist. Sought after as a leader in wedding and event fashion trends, Donnie’s client list is a virtual who’s who of society, celebrities and other clients who demand excellence and perfection for their wedding or special event. He was also featured on Whose Wedding Is It Anyway? and in publications ranging from US Weekly to Glamour. In Episode 10 of the Wedding Industry Industry podcast, Donnie shares lessons from his success, including what planners need to know and do if they ultimately want to produce luxury weddings.

Tara Guérard, Owner and Creative Director at Tara Guérard Soirée

With over 20 years of experience, Vogue and Harper’s Bazaar have named Tara as a top wedding planner. She is also the owner of Lettered Olive, which provides custom letterpress printing for wedding invitations, stationery and announcements. Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings. Tara is featured in the 100th episode of the Wedding Industry Insider podcast!

Heather Vickery, Owner and Global Leader at Vickery and Co.

Heather is an award-winning business owner and global leader with over 20 years as an entrepreneur. She coaches individuals towards greater personal and professional fulfillment by helping them leverage their fear into intentional bravery. A celebrated public speaker, Heather inspires audiences and provides attendees with the tools they need to live bold and successful lives on their own terms. Heather is a single mom of four (all girls!) who left a decade-long marriage and came out (yes, of the closet) personally and professionally. Heather is also the author of the recent best-selling new release F*CK FEARLESS: Making The Brave Leap as well as Gratitude Journal: Shift Your Focus and Grow Grateful: A Gratitude Journal for Kids and Families. Additionally, she is the host and executive producer of The Brave Files and the co-host and producer of Was It Chance?. In Episode 29 of the Wedding Industry Insider podcast, Heather offers you 7 steps to achieve work-life balance.

Carissa Kruse, Founder of Weddings by Carue

Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years. Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire. Carissa appears in Episode 97 of the Wedding Industry Insider podcast to share how you can create a lead-generation funnel on your website.

Jade Robinson, Founder & Lead Planner at J.R. Events

Originally a New York native with family roots in Florida, Jade embraces a celebratory mix of Northern and Southern flair and brings over 12 years of industry experience to private, corporate, and non-profit event planning. She also manages a team of 5 lead coordinators and 12 wedding assistants. Since launching wedding services in 2015, J.R. Events is a 4x winner of WeddingWire’s Couples’ Choice Award (2018 – 2021, consecutively). Jade is an upcoming guest on the Wedding Industry Insider podcast.


Don’t miss your chance to join this free virtual event, get swag, and chat with these incredible industry leaders!

Click here to sign up & save your spot now