Tag: wedding planner

Wedding Industry Insider Podcast

WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients

By Erin Giberson on

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Ready to propel your business forward? Then don’t miss today’s episode with an industry leader who was also instrumental in the founding of Timeline Genius!

Brigid Horne-Nestor is the owner of i-do Weddings & Events. Brigid has over 25 years of industry experience and is a Master Wedding Planner—one of only 69 in the world. Based in Cincinnati, i-do Weddings & Events is a Couples Choice Award Winner and is recognized in The Knot’s Best of Weddings Hall of Fame.

In this episode, Brigid emphasizes the importance of targeting a specific client base and being willing to say no to clients who are not the right fit. Further, she shares how this lesson can help you adjust your price and marketing strategies accordingly. 
Read More “WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients” →

Wedding Industry Biz

Member Spotlight: Jaclyn Watson of Jaclyn Watson Events

By Erin Giberson on

 

We are thrilled to shine the spotlight on Jaclyn Watson, who is nominated for the 2023 NACE ONE Awards!

Jackie is the owner of Jaclyn Watson Events and has over 14 years of industry experience. She is also the president of the Vermont Association of Wedding Professionals. Recently, she appeared on the Fox 44 Morning Brew edition to talk about and reflect on the 2023 wedding season.

Now, we congratulate her on receiving her latest NACE ONE Awards nomination!  

Read More “Member Spotlight: Jaclyn Watson of Jaclyn Watson Events” →

Wedding Industry Biz

Is It Time to Branch Out? 5 Tips for Entering a New Market

By Nora Sheils on

When running an event business, diversifying your customer base can make a big difference in your bottom line. While it’s beneficial for many entrepreneurs to niche down, you may find more success by expanding your reach. For instance, if you specialize in wedding photography but want to maintain a steady income during slow seasons, branching out to family shoots, headshots, or brand photography can help.

However, entering a new market is not a one-and-done solution. Before you jump into rebranding mode, you’ll want to ensure you have the means to support this pivot in your business. From reviewing your finances to assessing your bandwidth, reflecting on your foundation will help you determine if entering a new market is the right move.

Review these five tips to clarify your next steps and prepare for a seamless transition in reaching a new audience.

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Wedding Industry Biz

How to be a Great CMO for Your Business

By Tayler Cusick Hollman on

Before we dive in, we have to talk about the elephant in the room. You know, the “running a wedding business is hard work because you’re pulled in 50 directions at any moment in time” one? 

Okay—I said it, and now we can move on. 

But here’s why that’s so important to acknowledge: it’s hard to objectively wear all the hats you do and be responsible for so many things when it comes to your business. Because the hat you wear as “wedding planner” for your couples is just as important as the “bookkeeper” hat you wear for your business. But swapping hats all the time is tricky—one of them is bound to fall off your head at some point!

And one of the hats that falls off for a lot of wedding pros is the CMO (Chief Marketing Officer) hat. But it’s a super important one to pick back up when you’ve figured out you’ve misplaced it. So it’s time to step into your role as CMO.

Read on to learn about the impact you can have on your business when you become its CMO.

Read More “How to be a Great CMO for Your Business” →

Wedding Industry Insider Podcast

WII 119: Insights from Rob Farrow for Wedding Industry Professionals

By Erin Giberson on

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Ready to embrace the spirit of collaboration and tech in the wed-space? Then tune in for success tips from this well-known wed-tech entrepreneur and industry expert!

Rob Farrow is the CEO of Aisle Planner, which he founded with his wife, Christina. For the past decade, they have grown Aisle Planner into an established industry leader. As an all-in-one platform, it is the software solution offering marketing, client, and planning + project management for event professionals. 

Rob himself was the former Global VP of Marketing for SurfTech, and he has over 20 years of experience in product development, marketing, communications, and all aspects of events management. 

In this episode, Rob talks about building a service-based company as well as how you can leverage the principles that guided Aisle Planner’s success.

Read More “WII 119: Insights from Rob Farrow for Wedding Industry Professionals” →

Wedding Industry Insider Podcast

WII 118: Elisabeth Kramer on Making the Industry Better for Everyone

By Erin Giberson on

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If you’re in the wedding industry, and you’ve ever felt isolated or overwhelmed, then this episode’s for you. Because today’s guest understands, and she’s working to change it for the better.

Elisabeth “Beth” Kramer is a wedding coordinator in Portland, Oregon, who works to make weddings more inclusive, diverse, equitable, accessible, and sustainable. She is also the co-founder of Altared, a space for wedding vendors who want to change the wedding industry. With a mission to value and respect the lived experience of each person, Beth writes about what she sees in the industry and provides free resources to support anyone who is planning or working a wedding. Her work is published in BRIDES, Vanity Fair, and People, among countless other news syndicates.

In this episode, Beth calls out the problems of the wedding industry complex and gets transparent about what she’s done to grow her business in a spirit of inclusivity, equitability, and collaboration for not only clients but also other vendors. Read More “WII 118: Elisabeth Kramer on Making the Industry Better for Everyone” →

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[New Feature]: Use the Clipboard for a Better Way to Copy & Paste Timeline Items

By Erin Giberson on

 

Timeline Genius now helps you save an entire item or section from one timeline to your clipboard and then paste into another.

The Clipboard Feature lets you copy, rename, and drop items between timelines. Which makes it easier to create industry-leading timelines in less time!
Read More “[New Feature]: Use the Clipboard for a Better Way to Copy & Paste Timeline Items” →

Wedding Industry Insider Podcast

WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business

By Erin Giberson on

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Whether you’re a DIY couple or a wedding planner, this guest is talking to you!

Jamie Wolfer is the Owner and President Planner of Wolfer & Co, a wedding industry collective which provides mentorship for both DIY couples and wedding planners. She is known for her devoted following on YouTube and as an industry leader in the space of wedding coordination for DIY clients on a budget. She also hosts the Engage with Jamie Wolfer podcast and the Union podcast.

In this episode, Jamie shares her startup story and challenges you to take ownership of how you want your business to impact you and gives you her top tips for how to do it. 

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Wedding Industry Insider Podcast

WII 114: Use These Resources to Take Control of Your Financial Reality

By Erin Giberson on

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Dread dealing with your finances? Fear that becoming debt-free is impossible, or feel unsure about where you’re at? If you can relate, then tune in to this episode to get a better way of managing your financial reality.

Bree Carroll is the Owner of B Carroll Events, a full-service wedding and event planning agency based in Bossier City, Louisiana.  With a background in civil engineering, Bree combines her strategic problem-solving skills with intentional planning in order to create transformational experiences. In her work she helps other influential women achieve their goals while securing financial stability. Additionally, she is the Founder of Military Marriage Day and the host of the Hearts & Stripes Podcast. B Carroll Events has been featured by BRIDES, SUCCESS, and Military Families Magazine, among others. 

In this episode Bree talks about the best things you can do to get intentional about your current and future finances.

Read More “WII 114: Use These Resources to Take Control of Your Financial Reality” →