Tag: wedding planner

Wedding Industry Insider Podcast

WII 202 – The Wedding You’re Scared to Plan (with Laura Detwiler)

By Emily on

Laura Detwiler - Florida wedding planner interview

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What will take your wedding planning business to the next level? Is it a luxury event that gets you lots of social media exposure? Or a spot on a recommended vendor list? Maybe it’s that one client who will tell all their friends about your incredible planning skills. 

But here’s something you may not be ready for: the first wedding – the one that gets you all the Instagram tags and referrals – may be really scary to take on. It will be bigger than anything you’ve planned, with a budget higher than you can imagine spending. 

This week on Wedding Industry Insider Podcast, Laura Detwiler talks about the one big wedding that catapulted her career, and the one small party that started it all. 

Read More “WII 202 – The Wedding You’re Scared to Plan (with Laura Detwiler)” →

Wedding Industry Insider Podcast

WII 201 – Signs Your Wedding Business has a Sales Problem (with Katie Lyth)

By Emily on

Katie Lyth reveals where your wedding business could be losing money and customers

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Weighed down by marketing your wedding business? You may be trying to solve the wrong problem.

Wedding planners often dedicate a lot to their social media, word-of-mouth, and SEO marketing. And when they don’t get the results they’re hoping for, they dig even deeper into the marketing trenches. 

This week on Wedding Industry Insider Podcast, we’re looking at other problems that could be shortchanging your profits, revenues, and balance. 

One of the biggest culprits? Sales. 

Katie Lyth is our guest this week, and she’s giving us the top signs that your wedding business has a sales problem – and how to fix these problems the smart way. 

Read More “WII 201 – Signs Your Wedding Business has a Sales Problem (with Katie Lyth)” →

Wedding Industry Insider Podcast

WII 199 – What Belly Dancing Taught Vanessa Domenech About Wedding Planning

By Emily on

Vanessa Domenech shares her best advice for growing a wedding planning business

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As the founder of a successful dance company, Vanessa Domenech was used to big productions and showcasing her personality. So when she decided to transition away from dancing, she needed a career that fueled her creativity — a career where she could be herself. 

So she returned to the places where she thrived, and she became a wedding planner. After all, as a belly dancer and Bollywood-style dancer, Vanessa was immersed in the world of events, especially South Asian weddings. So she used her connections, her business know-how, and her unique personality to build a successful wedding business. 

Read More “WII 199 – What Belly Dancing Taught Vanessa Domenech About Wedding Planning” →

Wedding Industry Insider Podcast

WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder)

By Emily on

Gavin Snyder talks about how he gave up full-time employment to become a wedding planner

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Do you dream of taking your wedding planning career full-time? For wedding business owners, a “day job” can often seem like our lifeline, but it can also hold us back. Giving up a steady paycheck and relying solely on your wedding planning income… How do people take that leap?

If you’re juggling a day job and a growing wedding business, you’re likely wondering if you can “make it on your own.” This Week’s Wedding Industry Insider Podcast has steps you can take to ease the transition from full-time employment to full-time entrepreneurship. 

Read More “WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder)” →

New Feature

[New Feature]: Improved Assignment Feature for Tailored Timelines

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assigning vendors to wedding day timeline items

Timeline Genius now lets you fully customize the tailored timelines for your vendors, venues, and wedding party! 🎉
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One of the key benefits of our software is that it helps you build trust and make the right impression on your clients and vendors. And one way you can do that is by easily giving them a tailored version of the timeline that just shows the items they need to see.
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Well now, those tailored timelines can include text sections, contact sections, and any other part of the timeline you want.
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Wanna include the floor plan on a tailored timeline for your caterer? Or wanna include the Wedding Party Contacts section on your photographer’s tailored timeline? That’s all a cinch now.
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To see the new and improved tailored timeline features in action, just check out the video below…

We hope these new features help you stand out and shine like the rock stars you are!

​Stay tuned for what’s coming next. 👀

Wedding Industry Insider Podcast

WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients

By Eddie Babbage on

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Ready to propel your business forward? Then don’t miss today’s episode with an industry leader who was also instrumental in the founding of Timeline Genius!

Brigid Horne-Nestor is the owner of i-do Weddings & Events. Brigid has over 25 years of industry experience and is a Master Wedding Planner—one of only 69 in the world. Based in Cincinnati, i-do Weddings & Events is a Couples Choice Award Winner and is recognized in The Knot’s Best of Weddings Hall of Fame.

In this episode, Brigid emphasizes the importance of targeting a specific client base and being willing to say no to clients who are not the right fit. Further, she shares how this lesson can help you adjust your price and marketing strategies accordingly. 
Read More “WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients” →

Wedding Industry Biz

Member Spotlight: Jaclyn Watson of Jaclyn Watson Events

By Eddie Babbage on

 

We are thrilled to shine the spotlight on Jaclyn Watson, who is nominated for the 2023 NACE ONE Awards!

Jackie is the owner of Jaclyn Watson Events and has over 14 years of industry experience. She is also the president of the Vermont Association of Wedding Professionals. Recently, she appeared on the Fox 44 Morning Brew edition to talk about and reflect on the 2023 wedding season.

Now, we congratulate her on receiving her latest NACE ONE Awards nomination!  

Read More “Member Spotlight: Jaclyn Watson of Jaclyn Watson Events” →

Wedding Industry Biz

Is It Time to Branch Out? 5 Tips for Entering a New Market

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When running an event business, diversifying your customer base can make a big difference in your bottom line. While it’s beneficial for many entrepreneurs to niche down, you may find more success by expanding your reach. For instance, if you specialize in wedding photography but want to maintain a steady income during slow seasons, branching out to family shoots, headshots, or brand photography can help.

However, entering a new market is not a one-and-done solution. Before you jump into rebranding mode, you’ll want to ensure you have the means to support this pivot in your business. From reviewing your finances to assessing your bandwidth, reflecting on your foundation will help you determine if entering a new market is the right move.

Review these five tips to clarify your next steps and prepare for a seamless transition in reaching a new audience.

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Wedding Industry Biz

How to be a Great CMO for Your Business

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Before we dive in, we have to talk about the elephant in the room. You know, the “running a wedding business is hard work because you’re pulled in 50 directions at any moment in time” one? 

Okay—I said it, and now we can move on. 

But here’s why that’s so important to acknowledge: it’s hard to objectively wear all the hats you do and be responsible for so many things when it comes to your business. Because the hat you wear as “wedding planner” for your couples is just as important as the “bookkeeper” hat you wear for your business. But swapping hats all the time is tricky—one of them is bound to fall off your head at some point!

And one of the hats that falls off for a lot of wedding pros is the CMO (Chief Marketing Officer) hat. But it’s a super important one to pick back up when you’ve figured out you’ve misplaced it. So it’s time to step into your role as CMO.

Read on to learn about the impact you can have on your business when you become its CMO.

Read More “How to be a Great CMO for Your Business” →