Tag: TikTok

Wedding Industry Insider Podcast

WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either)

By Emily on

Georgie Mitchell encourages wedding planners who don't want to plan luxury events

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Wedding Planner Georgie Mitchell talks about cringey TikTok videos, flat-fee pricing, and why she doesn’t plan luxury weddings. 

Feeling pressured to start planning luxury weddings? For many wedding planners, the luxury market seems like the sole place for growth and profits. But what if you don’t feel drawn to luxury events? 

This week’s Wedding Industry Insider episode is perfect for the wedding planner who wants a path toward success that’s not intertwined with extravagant, luxury events. Our guest is Georgie Mitchell, owner of Georgina Rose Events, author of “It’s Your Wedding,” and TikTok wedding expert.

This interview is so powerful and will be refreshing for anyone who feels pressure to book luxury weddings, pressure to make the biggest sales, and pressure to get social media just right. Because Georgie is rewriting the wedding planner playbook. And during this episode, she’s getting real about the journey that brought her success. 

Read More “WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either)” →

Wedding Industry Insider Podcast

WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros

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Mark Chapman from the I Do Society talks about advertising for wedding planners

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“Hold on, let me TikTok that.”

It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners.

When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. 

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power. 

The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming. 

Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.

If you’ve been listening for a while, you’ll remember last year’s fantastic interview with Mark Chapman (if not, listen to that Wedding Industry Insider episode here). And already it’s time for Mark to come back and share big changes to marketing that you need to know about. 

Read More “WII 165 – Mark Chapman’s Big Advertising News for Wedding Pros” →

Wedding Industry Insider Podcast

WII 113: How to Leverage TikTok for Your Event Planning Business

By Eddie Babbage on

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Less familiar or starting out with TikTok? Learn how you can leverage the popular platform to benefit your business and your brand.

Meagan Culkin is the Owner of the Magnolia Collective, an inclusive and full-service event planning company that focuses on “creating events as beautiful and unique as our couples.” A Green Wedding Guild Member, the Magnolia Collective is included in The Knot Weddings Hall of Fame. Additionally, it is the Best of The Knot Winner (2018-2023) and has won Wedding Wire’s Couple’s Choice Award (2012-2022).

In this episode Meagan shares how you can use TikTok to expand your audience and increase brand recognition.

Read More “WII 113: How to Leverage TikTok for Your Event Planning Business” →