The industry’s post-pandemic resurgence has brought back everything from live events to in-person networking. With the wedding boom (finally!) starting to quell, many event pros are settling back into their routines. Yet, for many businesses, one underlying shift remains a part of the “new normal”: remote work.
Read More “5 Ways to Leverage Technology to Support Remote Leadership”
Timeline Genius now lets you duplicate timeline items and text sections!
Our Item Duplicate feature will let you duplicate one contact record and use its information to create another one.
Read More “[New Feature]: Easily Duplicate Timeline Items and Text Sections”
Most wedding and event pros understand the power of Pinterest when it comes to designing events or gathering inspiration. Many have probably dealt with a Pinterest-happy client or two who couldn’t seem to get enough of the endless creative ideas the platform has become famous for. But, most service based businesses in the wedding and event space don’t know how to turn their love-hate relationship with Pinterest into a lead generating machine to help them grow their business.
Engaged couples across the globe – and in your local area – look to Pinterest for inspiration as they plan their big day, while businesses and corporations are increasingly turning to Pinterest for ideas for their next meeting or event. Florals, venues, lighting, video, decor, cakes — with more than 450 million active users each month, Pinterest is vital for industry pros looking to generate new leads.
Though many refer to Pinterest as a social media site, it’s important to understand that it’s a “search and discovery” platform where users go to find ideas and solutions (think Google and YouTube). If you want to build a successful Pinterest profile that brings you the right kind of inquiries, you’ll want to develop a set of strategies that are different from the ones you use on social networking platforms, like Facebook and TikTok.
Pinterest is the long game, meaning it can take some time for your efforts to pay off, unlike social media or email marketing, which are quick, immediate hits. If you’re hoping to generate new business from Pinterest, now’s the time to dive in to set yourself up for leads in the future.
Here’s how to set your service-based business up for Pinterest success in 2023.
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It’s the 100th episode of Wedding Industry Insider!
So, be sure to catch this episode and register to join us for a live celebration of this milestone!
Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With over 20 years of experience, both Vogue and Harper’s Bazaar have named her a top wedding planner. Her second company, Lettered Olive, provides custom letterpress printing for wedding invitations, stationery, and announcements.
Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and the Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings by Tara Guérard.
In this episode, Tara credits her success to working hard yet simultaneously working smarter with each stage of her business. Specifically, she shares about what prompted her career-shaping decisions.
Read More “WII 100: The Top 3 Lessons for Success from Tara Guerard”
Did you know that you can become a Certified Timeline Genius? With Timeline Genius, you can become a certified expert at creating wedding day timelines!
In fact, we’re proud to show off the profiles and spotlight pages of our newest Certified Timeline Geniuses – right here! Just click on the links below to learn more about each wedding planning professional.
Congratulations to all our amazing planners who have recently become Certified Timeline Geniuses!
We applaud you for elevating both your timeline creation skills and the standards for our industry!
Are you ready to become a Certified Timeline Genius? Learn more here!
When it comes to timeline creation, you know that Timeline Genius lets you communicate in your timeline with clients, vendors and venues (and if you need a refresher, just click here).
But you might not know these additional tips and tricks that the Collaboration Features offer.
So here’s how you can use the options for downloadable rights, icon indicators, and bulk item access in your timelines.
Read More “3 Ways to Get the Most out of the Timeline Genius Collaboration Features”
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When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites.
But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted.
That’s why this episode will help you make sure you have the right foundation in place first.
Carissa Kruse is the founder of Weddings by Carue, a multi-state wedding business that offers couples a range of photography, videography, photo booth, and DJ services, as well as invitations. Notably, Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years (2016-2021). Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in numerous publications, including COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire.
In this episode, Carissa shares the marketing tactics that you need to use in order to scale your business. Specifically, she walks you through the steps to create a funnel that attracts the leads you want.
Read More “WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel”
Wish you could create tailored timelines for specific vendors, venues, clients, or even bridal party members? The great news is that with Timeline Genius you can!
So you can go from spending hours creating individual timelines for collaborators or clients (nobody has time for that!) to using the Assign Feature to easily produce tailored timelines.
Additionally, whenever you make edits, your timelines update in real-time. So, if you make an adjustment to your main timeline, it will similarly reflect any changes in all of your tailored timelines.
As a result, you can make individualized timelines for anyone you wish!
Just check out the way the Assign Feature supports timeline creation and how you can use it in your planning.
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To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about.
Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitations and stationery. A UX designer by trade, he also helps business owners develop their branding through research, logo design, audits, and additional branded elements.
Recently, BizBash recognized him as one of the Most Innovative People in 2020. Jordan was also a finalist for the NACE One Awards for 2020 Industry Innovator of the Year.
In this episode, Jordan talks about how to get the most out of working with a stationer as well as what he recognizes as the attributes of successful planners. Specifically, he breaks down why it is imperative to know your ideal client and how you can evaluate or further develop your current client personas.
Read More “WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas”
