Tag: Tayler Cusick Hollman

Wedding Industry Insider Podcast

WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman

By Emily Tuipulotu on

Tayler Cusick Hollman, founder of Enji

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You know marketing is essential to your wedding planning business. But hiring a pro may be out of reach, and figuring it out on your own can be overwhelming.

That’s where Tayler Cusick Hollman comes in. Her program Enji helps small business owners develop a customized marketing strategy in minutes. It takes out the guesswork, fatigue, and expense of this daunting (yet critical) task.

In Tayler’s words, Enji makes it “stupid easy and fast” to make a custom marketing strategy that you can implement right away.

The best part? Tayler’s background working as a marketing strategist for wedding planners means Enji is ideal for pros just like you.

On today’s episode of Wedding Industry Insider, Tayler shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. You’re going to love her insight.

Read More “WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman” →

Wedding Industry Biz

How to be a Great CMO for Your Business

By Tayler Cusick Hollman on

Before we dive in, we have to talk about the elephant in the room. You know, the “running a wedding business is hard work because you’re pulled in 50 directions at any moment in time” one? 

Okay—I said it, and now we can move on. 

But here’s why that’s so important to acknowledge: it’s hard to objectively wear all the hats you do and be responsible for so many things when it comes to your business. Because the hat you wear as “wedding planner” for your couples is just as important as the “bookkeeper” hat you wear for your business. But swapping hats all the time is tricky—one of them is bound to fall off your head at some point!

And one of the hats that falls off for a lot of wedding pros is the CMO (Chief Marketing Officer) hat. But it’s a super important one to pick back up when you’ve figured out you’ve misplaced it. So it’s time to step into your role as CMO.

Read on to learn about the impact you can have on your business when you become its CMO.

Read More “How to be a Great CMO for Your Business” →