Wedding Industry Insider Podcast

WII 145 – How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast]

What if you could work less and make more money? It’s any wedding planner’s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here.

This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard Soirée. If you were a listener when we aired our 100th episode with Tara, then this is a great chance to revisit her incredible insight. And newer listeners are in for a real treat this week!

These days, Tara exclusively works with lavish, six-figure weddings, but she talks about business finances in a way anyone can relate to. After all, she once booked 40 weddings a year and is thriving while only taking on eight weddings per year.

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Wedding Industry Insider Podcast

WII 100: The Top 3 Lessons for Success from Tara Guerard

It’s the 100th episode of Wedding Industry Insider! 

So, be sure to catch this episode and register to join us for a live celebration of this milestone!

Tara Guérard is the Owner and Creative Director of Tara Guérard Soirée, a full-service event planning and design company maintaining offices in both Charleston, SC, and NYC. With over 20 years of experience, both Vogue and Harper’s Bazaar have named her a top wedding planner. Her second company, Lettered Olive, provides custom letterpress printing for wedding invitations, stationery, and announcements.

Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and the Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings by Tara Guérard.

In this episode, Tara credits her success to working hard yet simultaneously working smarter with each stage of her business. Specifically, she shares about what prompted her career-shaping decisions.

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Wedding Industry Insider Podcast

Join Top Industry Leaders for Wedding Industry Insider Presents Milestone Matinee!

As you know, summer is a busy time for wedding planners. Which is why you deserve events that inspire you as well as offer ongoing industry education! 

Fortunately, Timeline Genius is doing just that – on July 12, 2022, from 1-2pm ET, and you’re invited! As the Wedding Industry Insider podcast reaches its 100th episode (featuring Tara Guérard!), Timeline Genius is celebrating this milestone!

Wedding Industry Insider Presents Milestone Matinee is a free virtual event that gives you the rare chance to hear a panel of our podcast guests talk about actionable steps for business growth!

The panel includes Tara Guérard, Brooke Keegan, Donnie Brown, Aleya Harris, Carrisa Kruse, and Jade Robinson, and everyone who registers will receive a digital swag bag (released on July 1st).

So, join us in celebrating this milestone achievement and be sure to save your spot now for our Milestone Matinee!

Meet our Milestone Matinee Panelists!

Aleya Harris, CPC, Owner of Flourish Marketing

As a StoryBrand Certified Guide, Aleya helps entrepreneurs produce results without choosing between profit and purpose. In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. Aleya appears in Episode 94 and offers specific strategies for your online marketing.

Brooke Keegan, Owner & Creative Director at Brooke Keegan Special Events

Brooke is also the owner of Aster & Park, a wedding and event planning service that provides partial, coordination, and full packages. With over 17 years of industry experience, both Harper’s Bazaar and Brides Magazine recognized her as one of the world’s top wedding planners. Brooke discusses the secrets to percentage model pricing in Episode 67 of the Wedding Industry Insider podcast.

Donnie Brown, Owner at Donnie Brown Weddings & Events

Donnie is known as the Dallas Celebrity Wedding Planner and Decor Specialist. Sought after as a leader in wedding and event fashion trends, Donnie’s client list is a virtual who’s who of society, celebrities and other clients who demand excellence and perfection for their wedding or special event. He was also featured on Whose Wedding Is It Anyway? and in publications ranging from US Weekly to Glamour. In Episode 10 of the Wedding Industry Industry podcast, Donnie shares lessons from his success, including what planners need to know and do if they ultimately want to produce luxury weddings.

Tara Guérard, Owner and Creative Director at Tara Guérard Soirée

With over 20 years of experience, Vogue and Harper’s Bazaar have named Tara as a top wedding planner. She is also the owner of Lettered Olive, which provides custom letterpress printing for wedding invitations, stationery and announcements. Tara has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She has also made appearances on The Martha Stewart Show, The Nate Berkus Show, and Style Network. Additionally, Tara is the author of Southern Weddings: New Looks from the Old South and Weddings. Tara is featured in the 100th episode of the Wedding Industry Insider podcast!

Heather Vickery, Owner and Global Leader at Vickery and Co.

Heather is an award-winning business owner and global leader with over 20 years as an entrepreneur. She coaches individuals towards greater personal and professional fulfillment by helping them leverage their fear into intentional bravery. A celebrated public speaker, Heather inspires audiences and provides attendees with the tools they need to live bold and successful lives on their own terms. Heather is a single mom of four (all girls!) who left a decade-long marriage and came out (yes, of the closet) personally and professionally. Heather is also the author of the recent best-selling new release F*CK FEARLESS: Making The Brave Leap as well as Gratitude Journal: Shift Your Focus and Grow Grateful: A Gratitude Journal for Kids and Families. Additionally, she is the host and executive producer of The Brave Files and the co-host and producer of Was It Chance?. In Episode 29 of the Wedding Industry Insider podcast, Heather offers you 7 steps to achieve work-life balance.

Carissa Kruse, Founder of Weddings by Carue

Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years. Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire. Carissa appears in Episode 97 of the Wedding Industry Insider podcast to share how you can create a lead-generation funnel on your website.

Jade Robinson, Founder & Lead Planner at J.R. Events

Originally a New York native with family roots in Florida, Jade embraces a celebratory mix of Northern and Southern flair and brings over 12 years of industry experience to private, corporate, and non-profit event planning. She also manages a team of 5 lead coordinators and 12 wedding assistants. Since launching wedding services in 2015, J.R. Events is a 4x winner of WeddingWire’s Couples’ Choice Award (2018 – 2021, consecutively). Jade is an upcoming guest on the Wedding Industry Insider podcast.

ACT NOW TO SAVE YOUR SPOT

Don’t miss your chance to join this free virtual event, get swag, and chat with these incredible industry leaders!

Click here to sign up & save your spot now