Wedding Industry Insider Podcast

WII 196 – How Chelsea Brooke Started Her Wedding Business with Styled Shoots and Daily IG Posts

Chelsea Brooke reveals her biggest lessons as a wedding planner on this week's wedding industry insider podcast

Starting your wedding planning business from scratch? You’re going to need a good marketing plan – something that showcases the kind of work you want to do while drawing in your ideal clients. 

This week on Wedding Industry Insider Podcast, we sit down with Chelsea Brooke, a wedding planner and designer who specializes in weekend-long, nature-inspired events. Today, Chelsea is a respected pro whose business supports her lifestyle. But in 2016, she was starting from nothing… and she had 3 Instagram followers to prove it. 

Tune into this fantastic interview to discover Chelsea’s earliest marketing plan, which included 9 styled shoots and a daily Instagram flow. We’ll also discuss Chelsea’s other business ventures, her descent into burnout, and how she reinvented her business and lifestyle, complete with a risky name change and a slimmed-down client list. 

Read More “WII 196 – How Chelsea Brooke Started Her Wedding Business with Styled Shoots and Daily IG Posts” →

Wedding Industry Insider Podcast

WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn

Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings? 

It’s time to get optimized for ChatGPT searches.

On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert and SEO specialist for wedding pros. And during her fantastic interview, she’s dropping cutting-edge strategies for ChatGPT optimization. 

After all, while you’re learning how to harness AI for your workflow, couples are also using AI in their wedding planning journey. And if you can show up in their searches, you’ll get a huge leg-up on the competition.  

Read More “WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn” →

Wedding Industry Insider Podcast

WII 157 – Jody-Ann Rowe’s Crash Course on SEO

Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients. 

Even if you think you’ve got a good grasp on Google SEO, there is a ton to learn in this week’s episode. Jody-Ann Rowe is a digital marketing expert, and she’s helped so many wedding pros maximize their lead generation through Event Certificate. 

This episode is packed with actionable steps you can take right away. And it’s perfect timing, because if you start now, you can increase your ranking in time for 2025’s booking season. 

Read More “WII 157 – Jody-Ann Rowe’s Crash Course on SEO” →

Wedding Industry Insider Podcast

WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners


What if you could get thousands of potential clients to visit your website every year? And what if you didn’t have to pay for this steady stream of valuable traffic?

If you wanna harness the power of search engine optimization (SEO) for your wedding planning business, then this podcast episode is for you!

Read More “WII 035: Sara Dunn Reveals 5 Must-Know SEO Basics for Wedding Planners” →