As a planner, do you ever struggle with getting the right clients? Such as the ones you want to work with because they resonate with you? Or, are you hesitant to turn away clients, even if you know they aren’t the right fit? This guest understands. Even more, she tells you how to fix it.
So, be sure to tune in for this podcast episode!
Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert: overall, her passion is helping wedding business owners stand out from the crowd. Additionally, she is the host of The Book More Brides Podcast. With nearly 20 years of experience, she knows how to help you connect at a deeper level with the customers you want.
In this episode, Kate explains why you should answer the emotional needs of your clients. In fact, she wants you to clarify what you will do for them and how they will feel as a result. Specifically, she gives you 4 steps you can use right now to make sure your website will book more brides.