Tag: rebrand

Wedding Industry Insider Podcast

WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton)

By Emily on

Gabrielle Pinkerton talks about losing money as a luxury wedding planner, and how she finally got it right

Podcast: Play in new window | Download | Embed

Subscribe: RSS

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right? 

Well, not always. This is the story of Gabrielle Pinkerton, and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business. 

Gabrielle is the owner of Cause We Can Events, a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team. 

And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change. 

Read More “WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton)” →

Wedding Industry Insider Podcast

WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself

By Eddie Babbage on

Podcast: Play in new window | Download | Embed

Subscribe: RSS

Are you a wedding planner who loves design? Or do you thrive in logistics? Perhaps you enjoy both sides of the planning process.

Yet, regardless of which skillsets fall in your wheelhouse, you can’t do it all. Ultimately, it helps to bring in support, which is why this guest shares how you can affordably outsource in a way that highlights your brand.

So, be sure to tune in for this podcast episode!

Calder Clark is the owner and Creative Director of Calder Clark, a full service consulting and design firm. With over 22 years of experience, she now focuses on producing a limited number of exclusive weddings and events each year, as well as serving as a sought-after national speaker. Additionally, she is recognized as a top planner by the following publications: Vogue, Harper’s Bazaar, Martha Stewart Weddings, Southern Living, and The Knot. 

In this episode, Calder explains the role of vision in guiding the way that you manage the design and logistical details of event planning. Specifically, she offers practical advice for how you can outsource specific areas in order to level up and step away from doing everything yourself.

Read More “WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself” →

Wedding Industry Insider Podcast

WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build

By Eddie Babbage on

Podcast: Play in new window | Download | Embed

Subscribe: RSS

Feel like you’ve ramped up your business too quickly? Or like you’ve given so much you’re burned-out?

If so, then be sure to listen to this podcast episode!

Tasha Bracken is the Owner and Principle Event Producer at Tasha Bracken Events and the Founder of Protégé Collaborative for Planners. She has almost two decades of experience in event planning, and her work has been featured in numerous publications such as Style Me Pretty and Carats & Cake. With a background in PR and Marketing, Tasha is an industry expert in producing weddings as well as nonprofit galas. She has also won the NACE Boston chapter award Wedding of the Year five times.

In this episode, Tasha talks about the way that she rebranded her business and refreshed her love of event production.

Read More “WII 072: Tasha Bracken Challenges You to Invest in the Brand That You Want to Build” →

Timeline Genius

Behind Our Rebrand: Making Our Looks Match Our Smarts

By on

Hello Timeline Geniuses!
Those of you who knew us before might have noticed that we had a makeover:

 

TG_Logo-01

 

Tada! What do you think?

Like any startup, Timeline Genius had to make choices about where to invest its time and money. The main mission was to enable planners to create timelines easily. By doing this, we would be eliminating stressful and tedious aspects of the job, thus making work more enjoyable (yes please!).

We would also be creating more time for planners, which would allow them to thrive and take on more business. Our tool had to be robust and perfect. So for the first year and a half, that is where Timeline Genius put its resources: perfecting a tool that truly makes the lives of its users better.

 

custum-made-template

 

 

Once that was in place, Eddie was able to address more layers.

Enter rebranding.

Read More “Behind Our Rebrand: Making Our Looks Match Our Smarts” →