Wedding Industry Insider Podcast

WII 081: Calder Clark Explains How to Highlight Your Brand Without Overextending Yourself

Are you a wedding planner who loves design? Or do you thrive in logistics? Perhaps you enjoy both sides of the planning process.

Yet, regardless of which skillsets fall in your wheelhouse, you can’t do it all. Ultimately, it helps to bring in support, which is why this guest shares how you can affordably outsource in a way that highlights your brand.

So, be sure to tune in for this podcast episode!

Calder Clark is the owner and Creative Director of Calder Clark, a full service consulting and design firm. With over 22 years of experience, she now focuses on producing a limited number of exclusive weddings and events each year, as well as serving as a sought-after national speaker. Additionally, she is recognized as a top planner by the following publications: Vogue, Harper’s Bazaar, Martha Stewart Weddings, Southern Living, and The Knot

In this episode, Calder explains the role of vision in guiding the way that you manage the design and logistical details of event planning. Specifically, she offers practical advice for how you can outsource specific areas in order to level up and step away from doing everything yourself.

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