Tag: Nora Sheils

Wedding Industry Insider Podcast

WII 200 – Timeline Insiders and the Wedding Planning Software that Changed Everything

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Top wedding influencers and educators reveal the truth about Timeline Genius

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What makes an incredible wedding day timeline? When we first set out to create a wedding planning software, we quickly learned that it takes a lot of heart and hard work. And thanks to some of the industry’s kindest and caring pros, we’re celebrating 13 years of Timeline Genius. 

We’re also celebrating 200 episodes of Wedding Industry Insider. That’s right: the 13th birthday of our company aligned serendipitously with the 200th episode of our podcast, and we knew we needed to do something big for it all. 

Read More “WII 200 – Timeline Insiders and the Wedding Planning Software that Changed Everything” →

Wedding Industry Biz

Is It Time to Branch Out? 5 Tips for Entering a New Market

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When running an event business, diversifying your customer base can make a big difference in your bottom line. While it’s beneficial for many entrepreneurs to niche down, you may find more success by expanding your reach. For instance, if you specialize in wedding photography but want to maintain a steady income during slow seasons, branching out to family shoots, headshots, or brand photography can help.

However, entering a new market is not a one-and-done solution. Before you jump into rebranding mode, you’ll want to ensure you have the means to support this pivot in your business. From reviewing your finances to assessing your bandwidth, reflecting on your foundation will help you determine if entering a new market is the right move.

Review these five tips to clarify your next steps and prepare for a seamless transition in reaching a new audience.

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Wedding Industry Biz

5 Ways to Leverage Technology to Support Remote Leadership

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The industry’s post-pandemic resurgence has brought back everything from live events to in-person networking. With the wedding boom (finally!) starting to quell, many event pros are settling back into their routines. Yet, for many businesses, one underlying shift remains a part of the “new normal”: remote work.

Read More “5 Ways to Leverage Technology to Support Remote Leadership” →