Wedding Industry Insider Podcast

WII 198 – The ‘Secret’ Clients Who Changed Joe Rogers’ Wedding Business

When Joe Rogers started planning weddings in 2008, gay marriage wasn’t legal nationwide. So when he worked with gay couples, they often arrived without a clear vision of what their day could look like. They didn’t have a roster of must-do traditions they always dreamed of. Many of them weren’t even sure they’d be able to get married at all. 

What followed was nearly two decades of creating non-traditional, true-to-you weddings for couples who didn’t see themselves reflected in many traditions. And even better: Joe grew alongside his business, and alongside his clients. 

As he took his business full-time, Joe came out as gay. And he learned a lot along the way. He felt the emotional toll of clients’ unsupportive families, encountered homophobic vendors, and reassessed the most common wedding traditions. And it formed him into the creative, supportive wedding planner he is today (even as he began taking on “secret” straight clients!). 

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