Tag: marketing

Wedding Industry Insider Podcast

WII 201 – Signs Your Wedding Business has a Sales Problem (with Katie Lyth)

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Katie Lyth reveals where your wedding business could be losing money and customers

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Weighed down by marketing your wedding business? You may be trying to solve the wrong problem.

Wedding planners often dedicate a lot to their social media, word-of-mouth, and SEO marketing. And when they don’t get the results they’re hoping for, they dig even deeper into the marketing trenches. 

This week on Wedding Industry Insider Podcast, we’re looking at other problems that could be shortchanging your profits, revenues, and balance. 

One of the biggest culprits? Sales. 

Katie Lyth is our guest this week, and she’s giving us the top signs that your wedding business has a sales problem – and how to fix these problems the smart way. 

Read More “WII 201 – Signs Your Wedding Business has a Sales Problem (with Katie Lyth)” →

Wedding Industry Insider Podcast

WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina)

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WedVibes founders talk about how wedding pros should be marketing to Gen Z couples

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You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy. 

But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market. 

Read More “WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina)” →

Wedding Industry Insider Podcast

WII 185 – Becca Pountney and the Death of the Marketing Funnel

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Becca Pountney on Wedding Industry Insider Podcast

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RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. 

What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.

This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. 

Read More “WII 185 – Becca Pountney and the Death of the Marketing Funnel” →

Wedding Industry Insider Podcast

WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola]

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You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow. 

Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor. 

And she’s got great encouragement for you: you can learn how to run the financial side of your business and come out on the other side smarter, wiser, and (likely) richer!

Read More “WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola]” →

Wedding Industry Insider Podcast

WII 179 – Kate Dear (The Venue CEO) on Horrendous Planners & Social Media Trolls

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Kate Dear (The Venue CEO) sits down with Eddie Babbage (Timeline Genius) for a fantastic interview on Wedding Industry Insider Podcast

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As a wedding venue owner, Kate Dear observes all kinds of wedding planners in action.

“I am able to see what works well and what doesn’t,” Kate says, “because as the venue, we really are the stadium that different teams come into every weekend to play.”

So how does your team play? And what can you do to become the great planner that wows clients AND venue managers?

On this week’s Wedding Industry Insider Podcast, Kate Dear is answering our most pressing questions about wedding planners. Kate is a social media darling best known as “The Venue CEO.” She’s also the owner of Fêtewell, a line of historic wedding venues and a franchise program for venue ownership. So her unique vantage point as a wedding entrepreneur and venue owner allows her to offer some honest and valuable advice.

Read More “WII 179 – Kate Dear (The Venue CEO) on Horrendous Planners & Social Media Trolls” →

Wedding Industry Insider Podcast

WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions

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Julian Leaver Events - Interview on Wedding Industry Insider Podcast

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Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info? 

Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures. 

And best of all… it doesn’t have to be complicated or stressful. 

Read More “WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions” →

The Planner's Edit

The Planner’s Edit: Taylor Swift’s Engagement + Your Wedding Planning Business

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what does taylor swift's engagement mean for your wedding planning business?

Hey wedding planners, the Timeline Genius team is here to give our hot takes and expert-driven opinions on the issues facing today’s wedding pros. And we definitely had to hop on the biggest wedding news in decades!

Who else is waiting for Taylor’s inquiry to land in their inbox? 

Even if I’m not the chosen planner to sweep Taylor into her bridal era, this event is going to make big waves in the wedding industry that you have to stay on top of!

Read More “The Planner’s Edit: Taylor Swift’s Engagement + Your Wedding Planning Business” →

Wedding Industry Insider Podcast

WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn

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Word of mouth, social media, Google searches. Your clients come from a lot of places, but are you ready for the newest source of wedding bookings? 

It’s time to get optimized for ChatGPT searches.

On today’s Wedding Industry Insider Podcast, Sara Dunn joins us to talk about all things SEO – and how AI is changing the way wedding planners market their businesses. Sara is a digital marketing expert and SEO specialist for wedding pros. And during her fantastic interview, she’s dropping cutting-edge strategies for ChatGPT optimization. 

After all, while you’re learning how to harness AI for your workflow, couples are also using AI in their wedding planning journey. And if you can show up in their searches, you’ll get a huge leg-up on the competition.  

Read More “WII 174 – Is ChatGPT Your Next Big Referrer? Wedding Pro SEO Tips with Sara Dunn” →

Wedding Industry Insider Podcast

WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien

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Ariel Faulkner-O’Brien talks about Lovebird and wedding technology with Eddie Babbage of Timeline Genius

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Photographers. Florists. DJs. We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples. 

Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start. 

We’re joined by Ariel Faulkner-O’Brien, the Chief Marketing Officer for Sincere. You’ve likely heard of Sincere’s family of brands – this is the tech company that brings you Timehop, Punchbowl, and Memento. And now, they’re bringing you Lovebird, an elegant digital platform for wedding guest communication that will help your couples manage every touchpoint with guests, all in one place.  

Read More “WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien” →