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You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.
But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.
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RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them.
What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.
This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients.
Read More “WII 185 – Becca Pountney and the Death of the Marketing Funnel”
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Are you struggling to keep up with social media marketing? Facebook, Instagram, TikTok – it’s supposed to be fun, but it can quickly become draining for wedding entrepreneurs.
So, how can you make social media fun again? And how can you make it easy to market your wedding business online?
Start by listening to this week’s Wedding Industry Insider! We’ve got Logan Montague on the podcast to talk about social media marketing, and you’ll love what she has to share about strategizing, creating content, and connecting with clients and vendors online.
Read More “WII 171 – Logan Montague Is Making Social Media Marketing Fun Again”
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Want to feel more connected, build an enthusiastic customer base, and feel fulfilled with your work? It could be simpler than you think… it may be as simple as showing up.
Attend networking events, be present in your community, and find ways to be your most authentic self. And listen to this week’s Wedding Industry Insider to learn how to do all that confidently and mindfully!
Angelica Pompy is with us, and she’s talking about networking, community-first connections, and niching down to your right clientele. Angelica is the owner of Pompy Portrait Studios and a business coach for creative entrepreneurs. During this week’s interview, she’s eager to share the journey she took to create an experience-based photography business that’s both profitable and fulfilling.
Listen in and hear Angelica talk about the benefits of in-person wedding shows, local networking events, and community-driven marketing. You’ll also get great tips for presenting your business online and how to reach your own personal goals as an entrepreneur.
Read More “WII 170 – Angelica Pompy’s Tips for Introverted Wedding Pros”
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You know marketing is essential to your wedding planning business. But hiring a pro may be out of reach, and figuring it out on your own can be overwhelming.
That’s where Tayler Cusick Hollman comes in. Her program Enji helps small business owners develop a customized marketing strategy in minutes. It takes out the guesswork, fatigue, and expense of this daunting (yet critical) task.
In Tayler’s words, Enji makes it “stupid easy and fast” to make a custom marketing strategy that you can implement right away.
The best part? Tayler’s background working as a marketing strategist for wedding planners means Enji is ideal for pros just like you.
On today’s episode of Wedding Industry Insider, Tayler shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. You’re going to love her insight.
Read More “WII 126: A Marketing Strategy in Minutes with Tayler Cusick Hollman”
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When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites.
But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted.
That’s why this episode will help you make sure you have the right foundation in place first.
Carissa Kruse is the founder of Weddings by Carue, a multi-state wedding business that offers couples a range of photography, videography, photo booth, and DJ services, as well as invitations. Notably, Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years (2016-2021). Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in numerous publications, including COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire.
In this episode, Carissa shares the marketing tactics that you need to use in order to scale your business. Specifically, she walks you through the steps to create a funnel that attracts the leads you want.
Read More “WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel”
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Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide.
Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified Guide, she helps entrepreneurs produce results without choosing between profit and purpose.
In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus.
She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast.
In this episode, Aleya shares how StoryBrand’s 7-step (SB7) framework helps you convey a clear message so that clients understand the value of what you provide. Above all, she encourages you to market yourself as the guide in your client’s story.
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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?
If so, then this podcast episode is for you!
Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.
In this episode, Christie talks about the value of Google Analytics. Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.
Read More “WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money”
