Tag: marketing strategy

Wedding Industry Insider Podcast

WII 097: Carissa Kruse Walks You Through Creating A Lead Generation Funnel

By Erin Giberson on

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When you’re growing your business, it’s tempting to put ads in all the places you think you should. Facebook. Pinterest. Wedding websites. 

But before you direct people to your site, everything else needs to be fine-tuned. Or it’s money wasted.  

That’s why this episode will help you make sure you have the right foundation in place first.

Carissa Kruse is the founder of Weddings by Carue, a multi-state wedding business that offers couples a range of photography, videography, photo booth, and DJ services, as well as invitations. Notably, Weddings by Carue is the winner of WeddingWire’s Couples Choice Award and The Knot’s “Best of Weddings” for six consecutive years (2016-2021).  Carissa is also the owner of Carissa Kruse Weddings, which provides education, resources, and coaching for wedding pros and entrepreneurs in the wedding industry. Additionally, she is a sought-after industry speaker who has been featured in numerous publications, including COSMOPOLITAN, Forbes, The Knot, Rent My Wedding, and WeddingWire.

In this episode, Carissa shares the marketing tactics that you need to use in order to scale your business.  Specifically, she walks you through the steps to create a funnel that attracts the leads you want.

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Wedding Industry Insider Podcast

WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story

By Erin Giberson on

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Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide.

Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified Guide, she helps entrepreneurs produce results without choosing between profit and purpose.  

In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. 

She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. 

In this episode, Aleya shares how StoryBrand’s 7-step (SB7) framework helps you convey a clear message so that clients understand the value of what you provide. Above all, she encourages you to market yourself as the guide in your client’s story.

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Wedding Industry Insider Podcast

WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money

By Erin Giberson on

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Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options?

If so, then this podcast episode is for you!

Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based marketing to create measurable business growth. Her background includes managing a 7-figure marketing budget as the Director of Interactive Marketing for Mammoth Lakes, CA., as well as frequenting the national speaker circuit and regularly contributing to prominent industry publications. She is also recognized in “The BizBash Top 1000 People in the U.S. Event Industry” and was nominated twice as the NACE Speaker of the Year.

In this episode, Christie talks about the value of Google Analytics.  Specifically, she explains how creative professionals can use reports from Google Analytics to identify real, actionable marketing steps to improve business performance.

Read More “WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money” →