Wedding Industry Insider Podcast

WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson

You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients. 

So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you. 

We’ve got Wedding Business Strategist Heidi Thompson from Evolve Your Wedding Business with us, and she’s sharing the best ways to strike a balance between authenticity and alluring marketing. Soon, you’ll be highlighting your most genuine (and most unique!) skills that will stand out to wedding clients. 

Heidi has fantastic advice for standing out to the best clients without getting bogged down by comparisons, complicated analytics, and inauthentic marketing strategies. Don’t worry, you still get to be yourself, but in a way that shows you’re exactly who wedding clients need!

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Wedding Industry Insider Podcast

WII 142 – Jessica Carrillo on Repelling Clients and Following Your Passion

Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too. 

That can be tough to accept, especially for planners who are trying to grow their business. But there’s no way you can be the right fit for every single couple. And when you book the right clients (and avoid the wrong ones!), you’ll find your business grows in ways that feed your soul and showcase your unique skills. 

Want proof? We’ve got it this week on the Wedding Industry Insider podcast! Eddie is sitting down with Jessica Carrillo of Art & Soul Events. Jessica specializes in expressive weddings with a nontraditional flair, so she’s got incredible insights into attracting unique, perfect-fit clients.

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Wedding Industry Insider Podcast

WII 132 – Attracting Your Ideal Client with Emily Foster

Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you. 

Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid. 

But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client. 

Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how specific she gets as she guides you toward that one, perfect client (who will book your favorite package). 

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Wedding Industry Insider Podcast

WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas

To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about.

Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitations and stationery. A UX designer by trade, he also helps business owners develop their branding through research, logo design, audits, and additional branded elements.

Recently, BizBash recognized him as one of the Most Innovative People in 2020. Jordan was also a finalist for the NACE One Awards for 2020 Industry Innovator of the Year.  

In this episode, Jordan talks about how to get the most out of working with a stationer as well as what he recognizes as the attributes of successful planners. Specifically, he breaks down why it is imperative to know your ideal client and how you can evaluate or further develop your current client personas.

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