Wedding Industry Insider Podcast

WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese

Kaleigh Wiese - Wedding Industry Insider Podcast

“Your brand is your reputation. 

For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.

No matter where you are with your branding, today’s episode is for you!

Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country. 

Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.

We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship. 

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Wedding Industry Insider Podcast

WII 110: Add Online Wedding Rentals to Offer Your Clients More – with Marie Kubin

Do you love wedding décor? Or enjoy creating both the layout and the look of floor plans? If your answer is yes, then don’t miss this episode! Because today’s guest is all about rentals, especially in terms of what it means for your event planning business. 

Marie Kubin is the owner of Rent My Wedding, a nationwide wedding rental company. A former attorney, Marie launched Rent My Wedding in 2011 after struggling to find affordable, convenient, and easy décor items for her own wedding. Since then, Rent My Wedding has grown to offer packages including everything from lighting and uplighting to backdrops, photo booths, and more. Now the largest online event rental company in the U.S., it has also earned the most 5-star reviews in the event industry.

In this episode, Marie details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.

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