“Your brand is your reputation.”
For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.
No matter where you are with your branding, today’s episode is for you!
Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country.
Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.
We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship.