Tag: entrepreneur

Wedding Industry Insider Podcast

WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients

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Ready to propel your business forward? Then don’t miss today’s episode with an industry leader who was also instrumental in the founding of Timeline Genius!

Brigid Horne-Nestor is the owner of i-do Weddings & Events. Brigid has over 25 years of industry experience and is a Master Wedding Planner—one of only 69 in the world. Based in Cincinnati, i-do Weddings & Events is a Couples Choice Award Winner and is recognized in The Knot’s Best of Weddings Hall of Fame.

In this episode, Brigid emphasizes the importance of targeting a specific client base and being willing to say no to clients who are not the right fit. Further, she shares how this lesson can help you adjust your price and marketing strategies accordingly. 
Read More “WII 120: Brigid Horne-Nestor on Strategically Targeting Your Ideal Clients” →

Wedding Industry Insider Podcast

WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients

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While this guest booked her first wedding for $450 and used her mom as free labor, today her company grosses 1.5 million a year. To hear more, click play to tune in!

Sara McCall is the Founder & CEO of Stunning and Brilliant Events, a luxury, full-service wedding and event planning company. Motivated to empower other women, she has grown Stunning and Brilliant Events into 9 successful franchise locations across the U.S. Together, she and her team have planned over 1000 weddings in the last 11 years. In addition, Stunning and Brilliant Events has made the Best of The Knot Weddings for over a decade.

On top of her own background in corporate events and B.A. in Graphic Design, she’s had the privilege of learning from industry leaders including David Tutera and Breston Bailey. Sara is also an industry educator with recent speaking appearances at Event Source and Wedding MBA. 

In this episode, Sara talks about how her marketing perspective influences her business decisions and shares what you can do to better reach your audience.

Read More “WII 117: Sara McCall on Building a Reputation That Gets the Attention of Your Clients” →

Wedding Industry Insider Podcast

WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business

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Whether you’re a DIY couple or a wedding planner, this guest is talking to you!

Jamie Wolfer is the Owner and President Planner of Wolfer & Co, a wedding industry collective which provides mentorship for both DIY couples and wedding planners. She is known for her devoted following on YouTube and as an industry leader in the space of wedding coordination for DIY clients on a budget. She also hosts the Engage with Jamie Wolfer podcast and the Union podcast.

In this episode, Jamie shares her startup story and challenges you to take ownership of how you want your business to impact you and gives you her top tips for how to do it. 

Read More “WII 116: Jamie Wolfer Challenges You to Take Ownership of Your Relationship with Your Business” →

Wedding Industry Insider Podcast

WII 115: Sunna Yassin and Mollie Jones Share the Success Mindset You Need

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Experienced in making exquisite events feel seamless, these founders have gained their business a rep for being “the nexus of matrimonial cool”. Which is why we’re delighted to share with you their insights about the best ways to go after your own success.

Sunna Yassin and Mollie Jones are the owners of Bash Please, a full-service creative event production company based in California. Named a top planner by BRIDES, Bash Please is a leader in designing events that intentionally and artistically reflect each couple. Known for incorporating precise and sophisticated aesthetic elements, Sunna and Mollie produce weddings and events internationally. Bash Please is also recognized in publications such as Martha Stewart Weddings, Green Wedding Shoes, Style Me Pretty, and Carats & Cake.

In this episode, Sunna and Mollie reflect on how their corporate backgrounds helped them establish and grow their award-winning business. Specifically, they talk about the mindset and principles that will empower you.

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Wedding Industry Insider Podcast

WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey

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Today’s guest first joined us in Episode 79 to share 4 steps to increase website conversions. Now, she’s back to help you create and market your unique story.

Kate Storey and her husband Nick are co-owners of Book More Brides, a marketing firm that specializes in helping wedding planners attract and book their ideal client couples. Kate is a digital marketing specialist, copywriter, and social media expert. Additionally, she is the host of The Book More Brides Podcast. 

In this episode, Kate breaks down the common problems with messaging. These include sounding like competitors, which leads customers to go by price, and presenting product details rather than emotional needs. Specifically, she illustrates why knowing your story is what makes your marketing efforts work without being forced. Read More “WII 109: The Marketing Secret to Use in Your Messaging – with Kate Storey” →

Wedding Industry Insider Podcast

WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer

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Judged for being gay, he grew up hating himself and trying to be someone else.  But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business. 

Now, he uses his brand to show others kindness and respect as well as to empower marginalized communities. Because in the business of love, there’s no room for hate!

Jove Meyer is the visionary behind Jove Meyer Events, a global design firm for those who dare to be different.  In addition to providing planning and design services for events and weddings, Jove Meyer Events offers interior design that fuses intentionality with permanence. Named one of the world’s top planners by Martha Stewart and Harper’s Bazaar, he’s featured in publications such as Domino, Vogue, The New York Times, and The Magnolia Network. This month, he also joins Tara Lipinski and José Rolón in the just-released talk show Wedding Talk (free on Crackle). 

In this episode, Jove explains how being who you are – instead of who you think you should be – is what will create success that matters to you.

Read More “WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer” →

Wedding Industry Insider Podcast

WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale

By Erin Giberson on

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To gain control of your business, you need to map out your standard operating procedures (SOPs). Today’s guest explains where you can start.

Irene Tyndale is the Founder and CEO of Irene Tyndale Weddings & Events, an award-winning and full-service boutique event planning firm based in Atlanta. With a background in corporate event planning, Irene has over 20 years of industry experience. Her work has been featured in publications such as Modern Luxury and B Collective. Additionally, she is a leading industry speaker, author, coach, and educator.

In this episode, Irene challenges you to gain control of your business. Specifically, she highlights the importance of building relationships that later yield invaluable referrals, getting clear about the details of your procedures, and knowing your goals.

Read More “WII 106: Gain Control of Your Business One SOP at a Time, with Irene Tyndale” →

Wedding Industry Insider Podcast

WII 105: Nikki Begg On Why You Should Be Kinder to Yourself

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Where’s the whiskey? Where’s the Oreos? 

At the height of lockdown in Bermuda, Nikki Begg found herself refunding previously booked clients over a quarter of a million dollars when they canceled their destination weddings due to COVID-19. Cue skipping fresh produce in favor of liquor and cookies.

But, ultimately, that challenging time helped her discover what she wants moving forward. It includes a career change as well as prioritizing her own happiness.

Now, Nikki is the owner of The Intentional Coach, where she provides coaching services for women who want a reboot. She is also the founder of Bermuda Bride, the premier wedding planning company in Bermuda. With over 23 years of experience, she’s a renowned industry speaker and is featured as an A-List Planner by Destination Weddings & Honeymoons.

In this episode, Nikki talks about how she used her experience during the pandemic to launch a new chapter of her career. Specifically, she shares the lessons that help her not only achieve success but also feel content.

Read More “WII 105: Nikki Begg On Why You Should Be Kinder to Yourself” →

Wedding Industry Insider Podcast

WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin

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Imagine that you not only quit your job but also took out a small business loan. In addition to that, you’ve only been married for 3 weeks. And then you learn the business you bought is basically sinking. What do you do? Today’s guest made a choice:

“I decided that I was committed to figuring it out, even though the fear of failure and the fear of unknown and the fear of never getting out from underneath the reputation – those fears were super, super strong.”

Megan Gillikin is the founder and owner of The Planner’s Vault, an educational resource and community-based network for wedding planners. She is also the host of the Weddings for Real podcast as well as an industry educator and speaker. Additionally, she is the owner of A Southern Soiree, a wedding and event planning company that she rebranded and revitalized after purchasing it in 2010.

In this episode, Megan shares about the lessons she gained from purchasing and rebranding an existing wedding planning business. Specifically, she talks about how she uses the experience to now help other wedding planners achieve their business goals.

Read More “WII 104: Stick Your Foot in the Door Before it Shuts – with Megan Gillikin” →