Before we dive in, we have to talk about the elephant in the room. You know, the “running a wedding business is hard work because you’re pulled in 50 directions at any moment in time” one?
Okay—I said it, and now we can move on.
But here’s why that’s so important to acknowledge: it’s hard to objectively wear all the hats you do and be responsible for so many things when it comes to your business. Because the hat you wear as “wedding planner” for your couples is just as important as the “bookkeeper” hat you wear for your business. But swapping hats all the time is tricky—one of them is bound to fall off your head at some point!
And one of the hats that falls off for a lot of wedding pros is the CMO (Chief Marketing Officer) hat. But it’s a super important one to pick back up when you’ve figured out you’ve misplaced it. So it’s time to step into your role as CMO.
Read on to learn about the impact you can have on your business when you become its CMO.