To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about.
Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitations and stationery. A UX designer by trade, he also helps business owners develop their branding through research, logo design, audits, and additional branded elements.
Recently, BizBash recognized him as one of the Most Innovative People in 2020. Jordan was also a finalist for the NACE One Awards for 2020 Industry Innovator of the Year.
In this episode, Jordan talks about how to get the most out of working with a stationer as well as what he recognizes as the attributes of successful planners. Specifically, he breaks down why it is imperative to know your ideal client and how you can evaluate or further develop your current client personas.