Tag: design

Wedding Industry Insider Podcast

WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas

By Erin Giberson on

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To get the best results for your business, you need to make sure you’re talking to the right person. That is to say, your ideal customer. To do that, you need to know your client personas, which today’s guest is here to talk about.

Jordan Kentris is the founder and owner of A Good Day, a boutique design firm providing hand-crafted wedding invitations and stationery. A UX designer by trade, he also helps business owners develop their branding through research, logo design, audits, and additional branded elements.

Recently, BizBash recognized him as one of the Most Innovative People in 2020. Jordan was also a finalist for the NACE One Awards for 2020 Industry Innovator of the Year.  

In this episode, Jordan talks about how to get the most out of working with a stationer as well as what he recognizes as the attributes of successful planners. Specifically, he breaks down why it is imperative to know your ideal client and how you can evaluate or further develop your current client personas.

Read More “WII 095: Jordan Kentris Explains How to Mine the Data for Your Ideal Client Personas” →

Wedding Industry Insider Podcast

WII 080: Colin Cowie Directs You to Use Dreaming to Shape Your Future Success

By Erin Giberson on

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When it comes to creative vision, your dreams reveal what you will build. Small dreams lead to small creations. Big dreams lead to anything you can imagine. That’s why this guest recommends that you give yourself permission to dream up the greatest stories that you want to live.

Want to hear more? Be sure to tune in for this podcast episode!

Colin Cowie is the owner of Colin Cowie Lifestyle, an event and wedding planning company specializing in creating bespoke, luxury productions worldwide. With over 30 years of industry experience, Colin is known for his design approach, which privileges the effect of all five senses on the guest experience. He is also a celebrity event planner, television host, and guest contributor with appearances on The Today Show, The Oprah Winfrey Show, and The Ellen DeGeneres Show. Additionally, as a lifestyle and interior design expert, he is the author of multiple publications. His most recent work, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, shares his sought-after advice in an essential guide for any business owner.

In this episode, Colin talks about the fundamental role that dreaming holds in shaping your future. Specifically, he gives you his best tips for what you should do now to achieve success in your business.

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Timeline Genius

Behind Our Rebrand: Making Our Looks Match Our Smarts

By Tria Chang on

Hello Timeline Geniuses!
Those of you who knew us before might have noticed that we had a makeover:

 

TG_Logo-01

 

Tada! What do you think?

Like any startup, Timeline Genius had to make choices about where to invest its time and money. The main mission was to enable planners to create timelines easily. By doing this, we would be eliminating stressful and tedious aspects of the job, thus making work more enjoyable (yes please!).

We would also be creating more time for planners, which would allow them to thrive and take on more business. Our tool had to be robust and perfect. So for the first year and a half, that is where Timeline Genius put its resources: perfecting a tool that truly makes the lives of its users better.

 

custum-made-template

 

 

Once that was in place, Eddie was able to address more layers.

Enter rebranding.

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