Tag: data

Wedding Industry Insider Podcast

WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions

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Julian Leaver Events - Interview on Wedding Industry Insider Podcast

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Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info? 

Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures. 

And best of all… it doesn’t have to be complicated or stressful. 

Read More “WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions” →

Wedding Industry Insider Podcast

WII 139 – An Advertising Plan That Pays Off with Mark Chapman

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You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. 

So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? 

To get the best answers, we’re talking to Mark Chapman, president of The I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!).

Read More “WII 139 – An Advertising Plan That Pays Off with Mark Chapman” →

Wedding Industry Insider Podcast

WII 137 – How to Use Data to Drive Growth with Shauna Smith

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You’re putting a lot of energy into marketing your business and delivering an amazing service for couples. But how do you know if your efforts are resonating the way you want them to? 

Wedding planning is an emotionally driven career, requiring lots of creativity and passion. That often means pros miss out on an essential part of building success: data analytics. 

If analyzing data feels like a huge, impossible task, then this episode of Wedding Industry Insider Podcast is for you. We’re joined by Shauna Smith, Director of Business-to-Business Marketing for The Knot Worldwide, and she’s sharing fantastic advice for using data to scale and grow your wedding planning business. 

Read More “WII 137 – How to Use Data to Drive Growth with Shauna Smith” →