Tag: converting leads

Wedding Industry Insider Podcast

WII 185 – Becca Pountney and the Death of the Marketing Funnel

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Becca Pountney on Wedding Industry Insider Podcast

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RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. 

What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.

This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. 

Read More “WII 185 – Becca Pountney and the Death of the Marketing Funnel” →

Wedding Industry Insider Podcast

WII 155 – Getting Ghosted? Level Up Your Emails With Alan Berg

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Are your emails met with radio silence? Do you spend time and money on great leads that don’t convert?

It’s a common problem for wedding planners, but it doesn’t have to be that way. If you’re ready to get quality replies to your emails and connect with the right clients, this week’s Wedding Industry Insider is perfect for you.

This week we’ve got Alan Berg on the podcast, and he’s getting real about why you’re getting ghosted. Alan is a long-time WeddingPro educator, the former Vice President of Sales at The Knot, a sought-after speaker, and a wedding industry author. So he knows the business of wedding planning.

Read More “WII 155 – Getting Ghosted? Level Up Your Emails With Alan Berg” →