Tag: confidence

Wedding Industry Insider Podcast

WII 185 – Becca Pountney and the Death of the Marketing Funnel

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Becca Pountney on Wedding Industry Insider Podcast

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RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. 

What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise.

This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. 

Read More “WII 185 – Becca Pountney and the Death of the Marketing Funnel” →

Wedding Industry Insider Podcast

WII 143 – Why You’re the Only Person for the Job (with Bobbi Brinkman)

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Bobbi Brinkman

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We are in the middle of wedding season – are you veering toward burnout, negativity, or discouragement? 

We get it, and we’re also here to get you back on track. That’s why we’re so excited for our latest episode of Wedding Industry Insider.  This week, Eddie sits down with Bobbi Brinkman, a mindset and motivation speaker with a background in wedding photography. 

Her timing is perfect for this time of year, whether you feel like you’re going through a slow spell or are overwhelmed with work. Either way, you’ll love hearing Bobbi’s pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you!

Read More “WII 143 – Why You’re the Only Person for the Job (with Bobbi Brinkman)” →