Tag: client experience

Wedding Industry Biz

How to Use Technology to Create a Better Brand Experience

By Elizabeth Sheils on

Creating a better brand experience is at the forefront of most business operations. After all, clients who enjoy working with you are more likely to leave five-star reviews and send referrals your way. With the event industry continuously changing, it’s essential to stay on top of the experience you provide clients and use tools that will allow you to do so.

The one thing you need to stay ahead of the curve? Technology.

The COVID-19 pandemic led to an even greater shift into the digital world, with events taking place over Zoom and client communication remaining completely online. As a result, being tech-savvy is no longer a bonus for those looking to work with an event professional. Now, it’s a must-have.

Luckily, you can use technology to create an outstanding brand experience for your clients, from booking to onboarding.

Here are five ways your tech solutions will help you stand out.
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Wedding Industry Insider Podcast

WII 088: Lynne Reznick Brings the Heart of an Educator to Crafting the Client Experience

By Erin Giberson on

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When we think of weddings, we often think first of the wedding planner. Yet we know that many other vendors likewise contribute to the smooth production of a wedding. In this respect, collaboration is not only key to overall success but also reveals insight from other industry professionals. For example, another person who plays a critical role in how a couple will experience their wedding is the photographer.

And the vantage point of an experienced photographer – regarding what helps planners succeed and best supports couples – is exactly what we’re exploring today.

So, be sure to tune in for this podcast episode!

Lynne Reznick is the owner of Lynne Reznick Photography, a wedding photography company serving couples across New England and Upstate New York. As a former high school history teacher, Lynne draws on her educator’s heart and love of photography as she captures each couple’s unique story.  In addition to launching an online course for wedding professionals, she is a featured speaker at Wedding MBA. Her work has also been showcased in numerous publications, including Rangefinder, The Knot, and Amber & Muse. 

In this episode, Lynne talks about the way that she uses education to serve couples and to cultivate better client experiences.

Read More “WII 088: Lynne Reznick Brings the Heart of an Educator to Crafting the Client Experience” →