Tag: client experience

Wedding Industry Insider Podcast

WII 202 – The Wedding You’re Scared to Plan (with Laura Detwiler)

By Emily on

Laura Detwiler - Florida wedding planner interview

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What will take your wedding planning business to the next level? Is it a luxury event that gets you lots of social media exposure? Or a spot on a recommended vendor list? Maybe it’s that one client who will tell all their friends about your incredible planning skills. 

But here’s something you may not be ready for: the first wedding – the one that gets you all the Instagram tags and referrals – may be really scary to take on. It will be bigger than anything you’ve planned, with a budget higher than you can imagine spending. 

This week on Wedding Industry Insider Podcast, Laura Detwiler talks about the one big wedding that catapulted her career, and the one small party that started it all. 

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Wedding Industry Insider Podcast

WII 199 – What Belly Dancing Taught Vanessa Domenech About Wedding Planning

By Emily on

Vanessa Domenech shares her best advice for growing a wedding planning business

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As the founder of a successful dance company, Vanessa Domenech was used to big productions and showcasing her personality. So when she decided to transition away from dancing, she needed a career that fueled her creativity — a career where she could be herself. 

So she returned to the places where she thrived, and she became a wedding planner. After all, as a belly dancer and Bollywood-style dancer, Vanessa was immersed in the world of events, especially South Asian weddings. So she used her connections, her business know-how, and her unique personality to build a successful wedding business. 

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Wedding Industry Insider Podcast

WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien

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Ariel Faulkner-O’Brien talks about Lovebird and wedding technology with Eddie Babbage of Timeline Genius

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Photographers. Florists. DJs. We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples. 

Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start. 

We’re joined by Ariel Faulkner-O’Brien, the Chief Marketing Officer for Sincere. You’ve likely heard of Sincere’s family of brands – this is the tech company that brings you Timehop, Punchbowl, and Memento. And now, they’re bringing you Lovebird, an elegant digital platform for wedding guest communication that will help your couples manage every touchpoint with guests, all in one place.  

Read More “WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien” →

Wedding Industry Insider Podcast

WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese

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Kaleigh Wiese - Wedding Industry Insider Podcast

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“Your brand is your reputation.” 

For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.

No matter where you are with your branding, today’s episode is for you!

Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country. 

Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.

We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship. 

Read More “WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese” →

Wedding Industry Biz

How to Use Technology to Create a Better Brand Experience

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Creating a better brand experience is at the forefront of most business operations. After all, clients who enjoy working with you are more likely to leave five-star reviews and send referrals your way. With the event industry continuously changing, it’s essential to stay on top of the experience you provide clients and use tools that will allow you to do so.

The one thing you need to stay ahead of the curve? Technology.

The COVID-19 pandemic led to an even greater shift into the digital world, with events taking place over Zoom and client communication remaining completely online. As a result, being tech-savvy is no longer a bonus for those looking to work with an event professional. Now, it’s a must-have.

Luckily, you can use technology to create an outstanding brand experience for your clients, from booking to onboarding.

Here are five ways your tech solutions will help you stand out.
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Wedding Industry Insider Podcast

WII 088: Lynne Reznick Brings the Heart of an Educator to Crafting the Client Experience

By Eddie Babbage on

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When we think of weddings, we often think first of the wedding planner. Yet we know that many other vendors likewise contribute to the smooth production of a wedding. In this respect, collaboration is not only key to overall success but also reveals insight from other industry professionals. For example, another person who plays a critical role in how a couple will experience their wedding is the photographer.

And the vantage point of an experienced photographer – regarding what helps planners succeed and best supports couples – is exactly what we’re exploring today.

So, be sure to tune in for this podcast episode!

Lynne Reznick is the owner of Lynne Reznick Photography, a wedding photography company serving couples across New England and Upstate New York. As a former high school history teacher, Lynne draws on her educator’s heart and love of photography as she captures each couple’s unique story.  In addition to launching an online course for wedding professionals, she is a featured speaker at Wedding MBA. Her work has also been showcased in numerous publications, including Rangefinder, The Knot, and Amber & Muse. 

In this episode, Lynne talks about the way that she uses education to serve couples and to cultivate better client experiences.

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