Tag: building relationships

Wedding Industry Insider Podcast

WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola]

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You didn’t get into wedding planning because you love bookkeeping and finances. But to do the work you love, you need to learn how to manage your cash flow. 

Not a money person? Neither was Candice Coppola. But after some tough mistakes and hard-learned lessons, she dug herself out of her financial difficulties and became a thriving wedding planner and mentor. 

And she’s got great encouragement for you: you can learn how to run the financial side of your business and come out on the other side smarter, wiser, and (likely) richer!

Read More “WII 182 – Learn to be a “Money Person” [Rebroadcast with Candice Coppola]” →

Wedding Industry Insider Podcast

WII 167 – Darren Keala and the Dream Wedding Package

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Darren Keala on Wedding Industry Insider Podcast

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Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community.

This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients. 

And to talk about this, we’ve got Darren Keala with us. Darren owns Events by Darren Keala and is the Vice President of Maui Wedding & Event Association. 

For years, Darren threw vendor parties and invited everyone in the industry, including competitors, total rookies, and other pros from his area. The result? A connection that extended throughout the industry, and weddings that were fun to work. After all, once vendors have partied together, they bring that familiarity and spirit to every event.. 

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Wedding Industry Insider Podcast

WII 158 – Cassie LaMere Is Redefining Success in 2025

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Cassie LaMere talks about success on the Wedding Industry Insider from Timeline Genius

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Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere, success goes much deeper than that – and only YOU can define what success means to you. 

Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events. Over the span of her 15-year career, she’s learned a lot about event design, running a business, and becoming a luxury-level planner. 

She’s also learned a lot about success, and how success is only achievable if you define it for yourself (not based on what other people want and have!). 

Read More “WII 158 – Cassie LaMere Is Redefining Success in 2025” →

Wedding Industry Insider Podcast

WII 153 – Learn From Candice Coppola’s Biggest Mistakes and Successes

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Here at Timeline Genius, we’re dedicated to helping planners like you avoid burnout and stay in the business for as long as possible. 

So you might be surprised by this week’s Wedding Industry Insider guest. Candice Coppola is a former wedding planner who left her job because she was overworked, stressed, and burnt out. And she’s telling us how to avoid her mistakes and have an enduring (and fulfilling!) career in the industry. 

Candice sold her luxury wedding planning company and now enjoys success as a coach and educator. She helps pros like you build a thriving wedding business – just like the one she built from scratch in 2012. It took Candice two years to go from zero to six figures, and she’s revealing how she got there (and the lessons she learned throughout her career!). 

Read More “WII 153 – Learn From Candice Coppola’s Biggest Mistakes and Successes” →

Wedding Industry Insider Podcast

WII 146 – Thomas Bui’s Time-Tested Approach to Luxury Weddings

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Thomas Bui on Wedding Industry Insider

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Were you a wedding planner before everything was online? If not, it’s hard to imagine how you’d make connections, care for clients, and pull off show-stopping events without today’s tools. 

That’s why we’re so excited for this week’s episode of Wedding Industry Insider! We’re welcoming Thomas Bui to the show to discuss his 23 years of wedding planning experience, and how he still includes some old-school practices to create elegant, modern weddings. 

Thomas is the founder of Thomas Bui Lifestyle, a luxury event planning and production firm based in San Diego and San Francisco. During his conversation with Eddie, he shares the steps he took to become successful in the luxury market, from working at events for free to leaping into a higher price point.

Read More “WII 146 – Thomas Bui’s Time-Tested Approach to Luxury Weddings” →

Wedding Industry Insider Podcast

WII 125: James x Schulze Tell Us How to Book Luxury Weddings

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James x Schulze

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“Who are you?” “What do you need?” “How can I help you reach your goals?”

These are the kinds of questions that can elevate your business and bring you closer to your dream clients. 

In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying weddings. 

James Christianson and Otto Schulze are the founders and co-owners of James x Schulze, a luxury wedding photography brand that was named one of the Top Wedding Photographers in the World by Harpers Bazaar.

They also help others break into the luxury market through Sage Journey, their training program that’s tailored for wedding photographers. 

In this week’s episode, we get great advice from James and Otto that will help all wedding vendors –  especially planners – elevate their work and appeal to high-end clients.  

Best of all, you can put their advice to work today. After listening to this episode, you’ll have a list of tasks that will help you move into the luxury market. 

Read More “WII 125: James x Schulze Tell Us How to Book Luxury Weddings” →

Wedding Industry Insider Podcast

WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story

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Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide.

Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified Guide, she helps entrepreneurs produce results without choosing between profit and purpose.  

In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. 

She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. 

In this episode, Aleya shares how StoryBrand’s 7-step (SB7) framework helps you convey a clear message so that clients understand the value of what you provide. Above all, she encourages you to market yourself as the guide in your client’s story.

Read More “WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story” →