Tag: building relationships

Wedding Industry Insider Podcast

WII 125: James x Schulze Tell Us How to Book Luxury Weddings

By Emily Tuipulotu on

James x Schulze

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“Who are you?” “What do you need?” “How can I help you reach your goals?”

These are the kinds of questions that can elevate your business and bring you closer to your dream clients. 

In today’s episode of Wedding Industry Insider, we’re learning how building authentic relationships can help you book more creative and high-paying weddings. 

James Christianson and Otto Schulze are the founders and co-owners of James x Schulze, a luxury wedding photography brand that was named one of the Top Wedding Photographers in the World by Harpers Bazaar.

They also help others break into the luxury market through Sage Journey, their training program that’s tailored for wedding photographers. 

In this week’s episode, we get great advice from James and Otto that will help all wedding vendors –  especially planners – elevate their work and appeal to high-end clients.  

Best of all, you can put their advice to work today. After listening to this episode, you’ll have a list of tasks that will help you move into the luxury market. 

Read More “WII 125: James x Schulze Tell Us How to Book Luxury Weddings” →

Wedding Industry Insider Podcast

WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story

By Erin Giberson on

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Marketing your business isn’t easy. In fact, the hardest business to promote is your own. But to do it well, you need to be your client’s guide.

Aleya Harris, CPCE, is the owner of Flourish Marketing, an agency that helps wedding professionals get and keep a consistent stream of clients. Specifically, as a StoryBrand Certified Guide, she helps entrepreneurs produce results without choosing between profit and purpose.  

In recent years, NACE recognized her as the Emerging Member of the Year, and she received the President’s Award for Leadership in Diversity, Equity, and Inclusion. Presently, Aleya serves as the marketing committee chair for NACE National and is the founder and head of the NACE Black Caucus. 

She is also a WeddingPro Educator, an industry speaker, and the host of The Flourishing Entrepreneur podcast. 

In this episode, Aleya shares how StoryBrand’s 7-step (SB7) framework helps you convey a clear message so that clients understand the value of what you provide. Above all, she encourages you to market yourself as the guide in your client’s story.

Read More “WII 094: Aleya Harris Explains How to Market Yourself as the Expert Guide in Your Client’s Story” →