Tag: branding

Wedding Industry Insider Podcast

WII 183 – Broc Barton’s Top Leadership Tips For Wedding Planners

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You want to grow your leadership skills in 2026, but you’re not sure where to start. Here’s a great launching point: this week’s Wedding Industry Insider interview.

We’ve got Broc Barton with us for an insightful conversation about leadership, mindset, and business growth. It’s a must-listen for anyone who wants to make confident decisions for their business. 

Broc is the founder and CEO of Elevate Entertainment, which went from zero to 850 events per year during its first 5 years in business. He is also a lifestyle leadership coach who helps business owners and individuals harness their strengths to make the world a better place. 

Read More “WII 183 – Broc Barton’s Top Leadership Tips For Wedding Planners” →

Wedding Industry Insider Podcast

WII 177 – How Kayla Madden Gets So Many Vendor Referrals

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How do couples find your wedding planning business? Maybe you pay for ads, post on social media, or work hard on your SEO. But for many of us, our favorite clients come from vendor referrals. 

After all, fellow wedding vendors can become your most vocal supporters, bringing you couples that are excited to work with you. 

But how do you earn your spot at the top of vendors’ hearts – and recommendation lists? Today on Wedding Industry Insider Podcast, we’re talking with Kayla Madden to get her secret sauce for impressing vendors and standing out as a wedding planner.

Read More “WII 177 – How Kayla Madden Gets So Many Vendor Referrals” →

The Planner's Edit

The Planner’s Edit: Taylor Swift’s Engagement + Your Wedding Planning Business

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what does taylor swift's engagement mean for your wedding planning business?

Hey wedding planners, the Timeline Genius team is here to give our hot takes and expert-driven opinions on the issues facing today’s wedding pros. And we definitely had to hop on the biggest wedding news in decades!

Who else is waiting for Taylor’s inquiry to land in their inbox? 

Even if I’m not the chosen planner to sweep Taylor into her bridal era, this event is going to make big waves in the wedding industry that you have to stay on top of!

Read More “The Planner’s Edit: Taylor Swift’s Engagement + Your Wedding Planning Business” →

Wedding Industry Insider Podcast

WII 175 – Holly Gray and Her ‘Outlandishly Wonderful’ Weddings

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Are you excited and captivated by the weddings you plan? 

If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of. 

On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You can’t tell it now, but at one point, Holly was planning “milquetoast” weddings and was unhappy in her business. But then she made a shift – a gutsy rebrand that involved bold choices and unapologetic authenticity.

Read More “WII 175 – Holly Gray and Her ‘Outlandishly Wonderful’ Weddings” →

Wedding Industry Insider Podcast

WII 142 – Jessica Carrillo on Repelling Clients and Following Your Passion

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Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too. 

That can be tough to accept, especially for planners who are trying to grow their business. But there’s no way you can be the right fit for every single couple. And when you book the right clients (and avoid the wrong ones!), you’ll find your business grows in ways that feed your soul and showcase your unique skills. 

Want proof? We’ve got it this week on the Wedding Industry Insider podcast! Eddie is sitting down with Jessica Carrillo of Art & Soul Events. Jessica specializes in expressive weddings with a nontraditional flair, so she’s got incredible insights into attracting unique, perfect-fit clients.

Read More “WII 142 – Jessica Carrillo on Repelling Clients and Following Your Passion” →

Wedding Industry Insider Podcast

WII 135 – Don Mamone’s Inspiring Journey to Authenticity

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“Show up, shine bright, get loud, be clear, and take up massive space in your market.” 

How do you bring your identity to your business? 

Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur. 

Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from emailing business clients to raising their family. 

Read More “WII 135 – Don Mamone’s Inspiring Journey to Authenticity” →

Wedding Industry Insider Podcast

WII 132 – Attracting Your Ideal Client with Emily Foster

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Are you looking to rebrand or update your business in the year to come? If so, this week’s Wedding Industry Insider episode is for you. 

Web designer and brand strategist Emily Foster (owner of Emily Foster Creative) joins us to talk about elevating your website and brand, and what major mistakes to avoid. 

But she’s not letting us jump ahead. Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client. 

Luckily, Emily has excellent, actionable advice on how to do that. And you’ll be surprised how specific she gets as she guides you toward that one, perfect client (who will book your favorite package). 

Read More “WII 132 – Attracting Your Ideal Client with Emily Foster” →

Wedding Industry Insider Podcast

WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese

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“Your brand is your reputation.” 

For some wedding planners, branding is one of the most fun parts of being a creative entrepreneur. But for others, it seems like a daunting, out-of-reach process.

No matter where you are with your branding, today’s episode is for you!

Kaleigh Wiese is a brand strategist who has worked with creative small businesses for 20 years. She aims to help entrepreneurs (especially those in the wedding industry) find and embrace their “innate uniqueness.” Her work has been featured in Huffington Post, New York Times, Fortune, and Martha Stewart Weddings; and she has been a featured guest at events and workshops across the country. 

Eddie and Kaleigh discuss the start-to-finish process for branding, including a four-step guide for establishing or fine-tuning your company image.

We’re really excited about this conversation, because while branding always comes up in our podcast, this is our first episode focusing entirely on this vital aspect of entrepreneurship. 

Read More “WII 124 – Branding (in 4 Simple Steps!) with Kaleigh Wiese” →

Wedding Industry Insider Podcast

WII 111: Brian Green Breaks Down How to Build Your Brand

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If you want to build your brand, then you must get strategic about the messaging that you’re putting out in the universe. 

So get started now with key lessons from this episode’s esteemed guest!

Brian Green is the Chief Event Architect and Creative Visionary of By BrianGreen, which provides award-winning custom wedding and event planning services in the Atlanta area and around the globe. With over 20 years of international events experience, Brian previously served as a Diplomat for Barbados and holds both Certified Meeting Professional (CMP) and Certified in Meeting Management (CMM) certifications. His work is widely recognized and featured in countless industry-leading publications. Brian is also a Mentor for The Knot Wedding Wire (TKWW), which in 2022 named him a TKWW WeddingPro Educator. He currently serves as Chairman of the Board for the National Society of Black Wedding & Event Professionals and is working on his first book.

In this episode, Brian shares the first things that you must do to build your brand while you steal back your joy in running your business.

Read More “WII 111: Brian Green Breaks Down How to Build Your Brand” →