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You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy.
But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market.
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How do couples find your wedding planning business? Maybe you pay for ads, post on social media, or work hard on your SEO. But for many of us, our favorite clients come from vendor referrals.
After all, fellow wedding vendors can become your most vocal supporters, bringing you couples that are excited to work with you.
But how do you earn your spot at the top of vendors’ hearts – and recommendation lists? Today on Wedding Industry Insider Podcast, we’re talking with Kayla Madden to get her secret sauce for impressing vendors and standing out as a wedding planner.
Read More “WII 177 – How Kayla Madden Gets So Many Vendor Referrals”
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Are you excited and captivated by the weddings you plan?
If you’re trying to appeal to everyone and take on any job, you’ll likely hit a point where you’re ready to take the next big step in your business: niching down and doing work that you’re proud of.
On this week’s Wedding Industry Insider podcast, Holly Gray is with us to talk about her unique and colorful journey as a wedding planner. You can’t tell it now, but at one point, Holly was planning “milquetoast” weddings and was unhappy in her business. But then she made a shift – a gutsy rebrand that involved bold choices and unapologetic authenticity.
Read More “WII 175 – Holly Gray and Her ‘Outlandishly Wonderful’ Weddings”
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You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients.
So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you.
We’ve got Wedding Business Strategist Heidi Thompson from Evolve Your Wedding Business with us, and she’s sharing the best ways to strike a balance between authenticity and alluring marketing. Soon, you’ll be highlighting your most genuine (and most unique!) skills that will stand out to wedding clients.
Heidi has fantastic advice for standing out to the best clients without getting bogged down by comparisons, complicated analytics, and inauthentic marketing strategies. Don’t worry, you still get to be yourself, but in a way that shows you’re exactly who wedding clients need!
Read More “WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson”
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“Show up, shine bright, get loud, be clear, and take up massive space in your market.”
How do you bring your identity to your business?
Today we’re sharing an incredible interview with Don Mamone, an identity coach and photographer whose unique journey to authenticity is an inspiration to anyone who wants to shine bright as an entrepreneur.
Don is sharing amazing advice about channeling your truest self and using that to elevate your business. You’ll love hearing about how they discovered and accepted their own identity and then became better at all aspects of life – from emailing business clients to raising their family.
Read More “WII 135 – Don Mamone’s Inspiring Journey to Authenticity”
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Judged for being gay, he grew up hating himself and trying to be someone else. But after years of pretending, he learned that being himself was not only inherently good but also that it authentically fueled his business.
Now, he uses his brand to show others kindness and respect as well as to empower marginalized communities. Because in the business of love, there’s no room for hate!
Jove Meyer is the visionary behind Jove Meyer Events, a global design firm for those who dare to be different. In addition to providing planning and design services for events and weddings, Jove Meyer Events offers interior design that fuses intentionality with permanence. Named one of the world’s top planners by Martha Stewart and Harper’s Bazaar, he’s featured in publications such as Domino, Vogue, The New York Times, and The Magnolia Network. This month, he also joins Tara Lipinski and José Rolón in the just-released talk show Wedding Talk (free on Crackle).
In this episode, Jove explains how being who you are – instead of who you think you should be – is what will create success that matters to you.
Read More “WII 108: Don’t Waste Your Life Not Being Yourself – with Jove Meyer”
