If you find that you’re fighting imposter syndrome or your vision for your business is vague, then it’s time to figure out what’s driving you at your core.
Alia Wilson is the Owner and Creative Director of Firefly Events, a full-service planning and design company specializing in weddings, parties, and celebrations. With over 11 years of experience, Alia also provides coaching for wedding planners who are looking to grow their businesses. She is recognized as a top planner by BRIDES, Harper’s Bazaar, VOGUE, Martha Stewart Weddings, BizBash, and The Knot. Additionally, Firefly Events has earned features in more than thirty print and digital industry publications.
In this episode, Alia talks about why building a sustainable business requires having a vision that’s greater than getting higher paying clients. And further, in order to create a job you want to go to, you must pinpoint your core motivation as well as respect the work you do.