Hey wedding planners, the Timeline Genius team is here to give our hot takes and expert-driven opinions on the issues facing today’s wedding pros. And we definitely had to hop on the biggest wedding news in decades!
Who else is waiting for Taylor’s inquiry to land in their inbox?
Even if I’m not the chosen planner to sweep Taylor into her bridal era, this event is going to make big waves in the wedding industry that you have to stay on top of!
It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners.
When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.
Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.
The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming.
Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.
If you’ve been listening for a while, you’ll remember last year’s fantastic interview with Mark Chapman (if not, listen to that Wedding Industry Insider episode here). And already it’s time for Mark to come back and share big changes to marketing that you need to know about.
You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads.
So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off?
To get the best answers, we’re talking toMark Chapman, president ofThe I Do Society. He’s a pro at online advertising, and he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!).
