Wedding Wisdom

Building Wholesale Relationships to Increase Your Bottom Line

By Audrey Isaac, 100Candles.com

When your business is running efficiently, your marketing and pricing are just right, and your team is top-notch – so, what’s next? What options do you have for increasing revenue and pushing your bottom line to the next level? It’s time to build profitable wholesale relationships.
READ MORE “Building Wholesale Relationships to Increase Your Bottom Line”

Wedding Wisdom

Apps Your Wedding Planning Business Needed Yesterday

hustle-coffee-cup-know-your-worth-wedding-planner-pricing

hustle-coffee-cup-know-your-worth-wedding-planner-pricing

The number of applications and tools out in today’s market is staggering. All of them carry the intention to make things easier, but often are overlooked due to the amount of time it takes to incorporate them into your business. In fact, incorporating apps into your business is more important than ever. A 2015 study by The Knot revealed that 89% of couples used their smartphones for wedding planning. This included “researching and contacting wedding vendors, or creating and managing a wedding registry or personal wedding website.”
READ MORE “Apps Your Wedding Planning Business Needed Yesterday”

Wedding Wisdom

The Key to Building and Nurturing Relationships with Creative Partners

hands-fist-bump-collaborate

hands-fist-bump-collaborate

By Kevin Dennis, WeddingIQ

 

Having a strong network can bring value to your business in a multitude of ways – from bringing in new referrals to having someone who can help you out in a pinch, there’s no doubt that building strong relationships with creative partners can be a positive asset for your company.

READ MORE “The Key to Building and Nurturing Relationships with Creative Partners”

Wedding Wisdom

FREE DOWNLOAD: Top Ten Lists That Will WOW Your Brides

 

A top priority for business building is creating valuable content that attracts the right type of client. It’s easy to feel frustrated with the process of constantly creating new things for your current and potential clients to consume without feeling repetitive and bland. To help you get out of stuck, we’ve created a fun download that will jumpstart your creativity with “Top Ten” lists. Lists are a great way to convey information about trends, venues, and tips in a way that’s easy to read and share. Click the download below to get your free printable version.

Like what you see? Share your “Top Ten” on Facebook and tag us! We’d love to see your work.

Wedding Wisdom

Putting Together an Event Team You Can Trust to Ease Your Stress on Event Day

By Fabrice Orlando, Cocoon Events Management Group

 

Being in the events industry means that you are always working as part of a larger team. No event can be successful with just one person running the show, so surrounding yourself with professionals you know and trust will get the job done at a high level will not only have the client smiling, but take away your stress too.

Let’s check out some of my best tips for putting together a great event team:

 

Getting the Key Players

Every event is run by different teams of people that specialize in different areas. First, there is the head planner/director that oversees the entire event from start to finish. The production team will be front and center on the day of the event, as they are responsible for the set-up of everything from décor to tables and chairs. The head of catering manages all things related to food and drink, while the logistics manager oversees the lighting techs, transportation coordinators, security guards, etc.

Before deciding to bring anyone on, we generally like to have them come in and do a test depending on what their expertise is – that way, we have a better idea of the kind of work they can do.

 

Communication

Like with most things, good communication is key. During an event, everyone is going to be spread out and busy making sure everything is running smoothly, so having a system in place that everyone knows and is comfortable with is going to help a lot. Everyone is different when it comes to how they like to communicate, so make sure you’ve decided on something well before event day to avoid surprises. For us, Skype and phone calls work best as we have found that communication through SMS or email can be easily forgotten or misunderstood.

 

At the Event

The day of the event is go time! Setup should have started at least 24 hours before start time (depending on the size and complexity of the event), and everyone should be in place and working to make sure everything is running like a well-oiled machine. Kick off the day with a team meeting that includes everyone to discuss final details, any last second changes that need to happen and to answer any questions. Don’t forget to give everyone a pep talk as well, and thank them for all of their hard work- it will set the tone for the entire day.

By following these suggestions, you’ll have no trouble find the dream team you’ve been looking for and putting on an event that will be unforgettable.

 

Fabrice Orlando is the CEO of Cocoon Events Management Group, a luxury event planning company based in Marrakech, Morocco that specializes in high-end weddings and special events worldwide.

Wedding Wisdom

Preemptively Meeting Client Expectations

wedding-exit-meeting-client-expectations

wedding-exit-meeting-client-expectations

By Fabrice Orlando, Cocoon Events Management Group

 

A client’s happiness is paramount to any event professional’s business. From good reviews on third party sites to word-of-mouth referrals, without the client, we’d be out of business. So it’s important to always remember to anticipate what their expectations are and how to meet them before they ever even ask. With that, here are some of my best tips and tricks for helping you not only meet expectations, but exceed them.

Make Yourself Available

It is a well-known fact that many couples book vendors based on how quickly they get back to them. So you’ll want to make sure that you have systems in place where you are responding to potential clients quickly. Setting a precedent right away that there will be an open channel between you could be the thing that gets you the job.

When you’ve booked the client, it’s also a good idea to ask what their communication style is. While you may prefer e-mail, they may be more likely to answer you via text message or phone call. Get on the same page as soon as they sign on the dotted line to avoid any confusion, and so that you can always be available to them.

Offer Your Insight

Any kind of large scale event requires a team of vendors, and by going out of your way to help your client create their dream team will go a long way. As an event pro, you likely know all of the best people in town, so share your own vendor list with them before they even ask, and you will have one happy client. Your referral will certainly weigh heavy when it comes to deciding who they want to hire.

Surprise and Delight

It’s time to stop investing in the same old swag for clients, and start thinking outside of the box. Recently, the method of surprise and delight has become a popular way to thank clients in a more personal way. One great way we’ve seen this used is by asking fun questions about their personality on the initial questionnaire they fill out when they first book you. Do you prefer tea or coffee? What’s your favorite Disney movie? Then buy them something that relates back to that- they will love that you remembered!

Knowing what the client wants before they have to ask is going to help elevate your reputation with stellar reviews and lots of referrals!

 

Fabrice Orlando is the CEO of Cocoon Events Management Group, a luxury event planning company based in Marrakech, Morocco that specializes in high-end weddings and special events worldwide.

Wedding Wisdom

How to Work PR into your Busy Workflow This Wedding Season

people-talking-over-drinks-wedding-planner-pr-tips

people-talking-over-drinks-wedding-planner-pr-tips

By Meghan Ely, OFD Consulting

As small business owners, we know better than most the importance of each hour of every day. Client meetings and paperwork take up most of our time and the addition of public relations can get easily pushed to the side. The good news, with some organization and the use of clever tools, you can incorporate PR into your workflow without too much trouble.

With that, let’s take a look at some of my best tips for adding a little PR to your business:

Block Scheduling

Workdays can feel like they start and end in the blink of an eye, so blocking off certain times in the day for particular tasks is a simple and effective way to make sure certain things get done. Instead of just putting PR on a checklist, set an appointment with yourself like you’re meeting with a client to make sure you turn off all other distractions. Use that time to focus on the objectives you’ve set for yourself for that day, and you’ll have no problem getting those pitches out and your submissions in.

Use Apps and Tools

There are countless apps and resources that can be used to help streamline public relations and make your life as a business owner easier. Some of my favorites include:

  • Talkwalker Alerts: If you know you’ve got a feature coming out and no time to keep checking the website over and over again, Talkwalker Alerts will let you know when it has gone live and send you an email. That way, you can promote it ASAP!
  • Wufoo: Having feedback from your clients that you can use in your company PR plan is essential. Wufoo is a simple questionnaire builder that can be sent to clients as a link. It’s super easy for them, and will give you invaluable information.
  • HARO: This free tool is not just a time saver for you, but will quickly become a lifesaver. Most business owners would agree that there is not time to be constantly scouring the internet for press leads and opportunities. HARO will send you an email three times a day, full of reporters and editors looking for expert commentary on a plethora of topics. Find the one that fits you best and simply shoot them an email with your insight.

Delegate, Delegate, Delegate

No matter how hard we try, sometimes we just don’t have enough time to get everything done. Instead of letting your business’ PR plan get put on the back burner, get other team members in on it. Take note of your team members’ talents and use it to your business’ advantage. From graphic design to article writing, their help can absolutely save you both time and sanity.

By taking these tips and tricks and applying them to your daily business, you’ll have a strong and sustainable PR program before you know it.

 

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast. 

Wedding Wisdom

Top Educational Events to Attend

By Meghan Ely, OFD Consulting

Wedding education. Ten years ago, I would have contended that the opportunities were limited. In fact, I remember my employers investing in general hospitality sales training for me since we couldn’t find opportunities that truly fit, despite out best efforts.

But these days, we’re swimming in opportunities- from national conferences to intimate workshops. With that in mind, the question may be asked- what’s the best fit for me? Since every wedding pro has their own path, they really need to decide what would be the best fit for themselves. Luckily, I have the pleasure of attending a wealth of great events and am happy to get you started with what’s on my radar for 2017 and beyond:

 

WeddingWire World

This is a great spot for those looking for up-to- date information on a broad range of topics for a reasonable price. I’m thrilled that they are now hosting it in two cities (Los Angeles and Washington DC), making it even more accessible. Expect a mix of keynotes, breakout sessions, panels and, my favorite, the latest trend and tech news from Sonny Ganguly. There will be lots of content from many of the WeddingWire education experts you see regularly on their EDU blog as well as fresh faces.

 

Wedding MBA

This is another national conference that offers a wealth of education for a great value (especially if you get in on any of their early bird ticket deals). What’s nice about this conference is that their team continues to allow the education to evolve. You’re going to have breakout options in your own specific industries, robust Q&As and keynotes. You’ll see top tier national speakers mixed in with some really engaging wedding veterans who are also in the trenches with you.

 

NACE Experience

If you are an active member (or a wannabe active member of NACE!) then this is a must- especially if catering based education is a priority. It’s a heavy hitter with a more intimate feel. The breakouts are plentiful and carefully selected by a team of event pros throughout the industry. NACE Experience is ideal for those who work within the wedding, corporate and social realms- and expect ample time to network with members across all chapters. I’m especially excited to see it hosted this year in Houston, home to one of the largest (and most fun!) chapters in the US.

Engage

I went for the first time this past June and can see why this is on so many people’s conference bucket list. While a larger investment than some of the other conferences, you really get to dive into the world of luxury weddings. I’ve always contended that in order to sell to this market, you need to understand it from the inside/out and this conference fast tracks you there. Expect high profile speakers, networking with a mix of highly respected veterans AND up-and- comers, not to mention plenty of inspiration that you can apply to your own services. And yes- their famous “swag” exceeds expectations.

 

The Special Event

This was my first national conference and always holds a special spot in my education-loving heart. What I love about TSE- education is a mix of corporate, social and weddings (with an actual wedding track). This has more breakout options than any other conference I attend in the year and many of the evening events are a la carte so I can customize my experience. Plus, I love that it takes place early in the year-talk about a great way to a light a fire under you for the year ahead!

Be Sage Conference

I’m attending for the first time this year and am thrilled there is an event that speaks to the challenges of master level wedding pros. Let’s face it- there are a whole wealth of new scenarios that come with company growth and I love that Michelle Loretta (founder of the conference) is filling this much needed gap in industry education. You’ll see some familiar faces in the speaker lineup BUT what’s great is that Michelle hand selects fantastic speakers outside of the industry who can offer new perspective. If traveling just isn’t in the cards right now, remember that there are some great wedding/event industry related podcasts and webinars readily available to you. Additionally, don’t discount local opportunities either- there are some great regional chapters of associations (NACE, WIPA, ILEA, etc) that regularly host speakers, so make sure you’re looking in your own backyard.

Meghan Ely is the owner of OFD Consulting, an award-winning wedding PR and marketing firm. She is the national Vice President for WIPA and the 2017 NACE Experience education chair.

Wedding Wisdom

Managing Personalities Throughout an Event

By Kim Sayatovic, Belladeux Event Design

When you think about planning an event, you probably think about timelines, vendor communication and all of the nitty gritty details that go into the final product. However, if you think back to all of the events you’ve worked on, there’s surely one other task you’ve performed: managing all of the various personalities you encounter along the way.

From couples to vendors to parents, it always seems as if everyone has a say one way or another. With that in mind, it’s essential for all event professionals to become experts at managing personalities – this will make the process much smoother and will ensure that you maintain control of the event.

Friends and family

Many of the personality conflicts that come up throughout planning can be attributed to a couples’ loved ones who want their opinions to be considered above the clients themselves. This can be tricky, as some events involve divorced parents, which generally is a sensitive situation as is. When this happens, it’s important to remember that your clients are your priority – keep them in mind when you make all decisions.

If a friend or family member continues to cross the line, I make a point to talk to them on the side and explain how important the wedding day is to the couple. If they are stubborn and refuse to appease the couple, then I let them know it’s their choice if they want to sit it out.

You were hired by the couple so it’s your responsibility to meet their preferences.

Vendors

In some cases, you’ll find that it’s other vendors that can cause difficulties. The way you handle this situation will depend on where you are in the planning timeline. If you’re still early on and you find a vendor is causing issues, then your best bet is to give them a call and discuss their participation in the event. If they don’t step it up, then it may be time to talk to the couple about replacing them.

If an issue comes up later in the planning process and there’s no time to replace a vendor, then it’s up to you to settle the differences – at least until the end of the event. Call a face-to- face meeting with anyone involved and get to the bottom of the problem as early as possible.

Remind them what matters in the moment – the couple and their event.

Clients

We’ve all faced clients with unrealistic expectations or those who come with a bit of an attitude. It’s never an easy situation, but don’t let them get the best of you – be respectful no matter what and always, always be honest and professional. The only thing you can do is to be open and explain your side of things. If they are unmanageable and refuse to change their ways, then it may come to the unfortunate task of letting a client go. Make sure that your contract includes a clause that nullifies the agreement if the client crosses any lines, but ensure that your retainer is still guaranteed for the work that you’ve done. Remember: your mental health is not worth the invoice from a stressful client.

For most events, you probably won’t need to worry too much about the people you’re working with – weddings are a happy business and tend to attract like-minded people. However, when an issue does creep up on you, it’s always best to be prepared to find the solution.

Kim Sayatovic is the Founder and Chief Creative Officer of Belladeux Event Design, a full service wedding and event design firm based in New Orleans, Louisiana.