Wedding Wisdom

4 Ways Event Pros Stay Inspired

By Meghan Ely, OFD Consulting

Working in the events industry means that a big part of our job is to be innovative thinkers that are consistently coming up with new ideas and trends for our clients. This is often much easier said than done, because being creative can be a challenge.

So, how do event pros stay inspired? We’ve got some top industry experts answering that questions below:
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Wedding Wisdom

Getting Creative with Food: How You Can Inspire Your Clients Through Food

By Heather Jones, Wente Vineyards

Inspiring a couple for their wedding is one of those things that can be easier said than done. For photographers, they have beautiful images, while event planners and designers can put together a vision board of ideas. For caterers however, inspiration can be more difficult, unless the couple are foodies already. The good news? The catering industry has grown over the last few years, with new innovations, trends, and artistic creations abound. We’ve got a few of our favorite ideas to get your clients excited and inspired below.
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Wedding Wisdom

Getting Organized With Wholesale

By Audrey Isaac, 100Candles.com

 

Establishing wholesale relationships is a great way to improve the profitability and service of your event company. It’s a brilliant win-win situation. You can provide couples with the products that they would have to research and buy elsewhere, saving them time and effort. Meanwhile, you increase and diversify your revenue. Don’t worry. The process isn’t complicated, but you do need to do your research, keep yourself organized and stay on top of your responsibilities to make it work.
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Wedding Wisdom

Setting Client Boundaries

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expert-with-trends-bride-groom-feet

By Emily Sullivan, Emily Sullivan Events

There aren’t too many industries as deeply personal as event planning, and wedding planning in particular. Our clients are anticipating once-in-a-lifetime events. They are excited, overwhelmed, and fully committed to their celebrations, and they expect their planner to be the same. In the wake of their enthusiasm, they can lose sight of the customary business-client relationship. It is the planner’s responsibility, in all cases, to set appropriate boundaries for clients to both maintain order to ensure that we keep feeling personal satisfaction in the work we do.
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Wedding Wisdom

Ways to Cultivate Relationships with Vendors

By Leah Weinberg, Color Pop Events

 

As a wedding planner, people naturally assume that the couple is my only client and that my sole focus is to make the couple happy. But honestly, I approach my services with a bigger picture perspective. When most of my business comes from word of mouth referrals, it’s not enough just to impress the couple. I’ve got to wow their families and their guests, and most importantly, I’ve got to shine for my fellow vendors working the wedding with me. In short, if you want to excel as a wedding planner, treat the other wedding vendors like a client.
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Wedding Wisdom

Building Wholesale Relationships to Increase Your Bottom Line

By Audrey Isaac, 100Candles.com

When your business is running efficiently, your marketing and pricing are just right, and your team is top-notch – so, what’s next? What options do you have for increasing revenue and pushing your bottom line to the next level? It’s time to build profitable wholesale relationships.
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Wedding Wisdom

Apps Your Wedding Planning Business Needed Yesterday

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hustle-coffee-cup-know-your-worth-wedding-planner-pricing

The number of applications and tools out in today’s market is staggering. All of them carry the intention to make things easier, but often are overlooked due to the amount of time it takes to incorporate them into your business. In fact, incorporating apps into your business is more important than ever. A 2015 study by The Knot revealed that 89% of couples used their smartphones for wedding planning. This included “researching and contacting wedding vendors, or creating and managing a wedding registry or personal wedding website.”
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